Abstract
Thanks to the China's rapid development, French businessmen are more and more interested in importation to the country. It could thus be an advantage to set up subsidiaries in China.
Though, French people are generally considered reliable by Chinese people, they still need to adapt themselves to the culture of the Chinese people during negotiations with them. They need to find a good way to approach them without shocking them.
When foreigner businessmen with different cultures, different languages, different habits, and different values negotiate together, they must reach a mix of both cultures to create a good environment. This will facilitate the process of negotiation, and people will be more comfortable.
To demonstrate how to be successful in a negotiation with Chinese people, we need to consider three aspects: words to speak, the behavior to adopt, and the things which cannot be done. We wish to make it clear that we will base our analysis on a "win/win" negotiation. Indeed, we have defined this negotiation in the logic of a joint-venture. The result of the meeting will be an agreement rather than a confrontation between two parts.
