Abstract
The decision to market overseas is highly complicated as it involves making a complete analysis of the company (its strengths and weaknesses) and of the global environment. After these steps are accomplished, the company which wants and which is able to market overseas has to research for the more profitable markets to export to and rank them according to their attractiveness. Nevertheless, the company should adapt its strategy to each market this is why the choice of the entry mode into a market could be different in the chosen country than in the domestic one.
