Abstract
Globalization is a process which implies the opening of all national economies on a worldwide market. In order to have an access to all the goods they need, people realized that they have to exchange goods. In the context of the globalization phenomenon, stakeholders meet every year during international meetings, particularly for the international trade forum which has been taking place every year since 2006. The EGEE is an association which is involved in the implantation of international forums. In fact, this association aims at informing the international stakeholders about the forum and it is also in charge of carrying an oral presentation related to the conditions of French companies after the economic crisis. During our internship in the EGEE, we were in charge of the development of the whole meeting's communication (press release, creation of database, PowerPoint presentations to support the speeches). The main topic of the international trade meeting in 2009 was the development of Africa and the exchange between the European and African companies. Thus, we decided to carry out a survey which aims at emphasizing the stakes of the settlement of a French subsidiary in an African country, especially in Benin.
