Abstract
The completely new service provided here is a new personal DNA testing service. We can see all around the world a lot of DNA testing services, offered by different institutions, and even laboratories, but any of those services are giving the same answers as our new DNA testing service will do.
-What is its function?
First of all, this service will be something that customers will discover, so the launch will be determinant for the rest of product life cycle, and the beginning will lead the rest of the campaign.
Indeed, this new DNA testing service allows anyone to discover its own DNA composition. This means that you can find which genomes your DNA is composed of, what is called your DNA “ID”, which genetic diseases you are likely to have, and of course you will be able to find your ancestors. For example, if you doubt of your origins or even you have doubts concerning your parents, for example if you have been adopted or not, you will be able to go up to some branches of your family tree, and retrace all its members.
This service is really accurate, and it will provide you precise results, as its analysis are realized in specialized laboratories. It will be a really functional tool, given that it will be presented as a kit, like a toolbox, without the hammers and the screwdrivers…
