Abstract
The market of the new IT is a very difficult one, from a day to another, everything could change with the apparition of a new technology, which could make obsolete all the older innovation. In a comparable sector, of the music out of home, Sony launches the Mini Disc just before the apparition of the MP3and it was one of the more resounding failure of Sony on the music Domain, nowadays, Sony still suffer from this failure, and can not fight with Apple which manage to be the referent brand on the mp3 market. That is why the market of the microprocessor is such difficult; a mistake could be the end for the brand. It is very important to not leave the process of innovation otherwise the delay could be the death warrant of the firm.
This case is the perfect example of a firm which struggle for it survival on a very difficult market were the competition is very high and with a major actor on the market which attract most of the share.
In this case we focus on the actions realized by the AMD firm to survive and fight against Intel. This case will show us several plans of AMD and which will be the effect of such plan on the objectives of AMD. And more over to focus on the impact of such decision on the Intel competitors result.
