The lucrative potential of Sphero's BB-8

Abstract

At the time, "Rob Maigret, Sphero's chief creative officer" may have sounded as no more than someone wanting to sell his product. But now, the first owners of Sphero's BB-8 have shared online their experience with the robot.
Now, it appears indeed that the machine is creating a "whole new" type of interactions between a fictional universe, the Star Wars' one in this case, and the real life enjoyment.