Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
Walmart vs. Target: Comparative Analysis of two different public traded companies in the Retail Industry
Case study - 4 pages - Business strategy
Walmart and Target, two prominent retail giants in the United States, have distinct identities and strategies. According to the www.washingtonpost.com, « Target and Wal-Mart are, in short, the fraternal twins of American retail — sharing much of the same DNA, yet strikingly...
The necessary evolution of the large retail outlets to face the global rise of e-commerce
Case study - 7 pages - Distribution marketing
When talking about the segmentation of the retail market, we have categories such as supermarkets and hypermarkets, food and beverage stores, cosmetics and personal care stores, electronics and appliance stores, etc. Although the motor vehicle and parts dealers were the leading segment in...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that...
Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission
Case study - 3 pages - Catering marketing
The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked one of...
Transportation and Retail Industries - The Sustainability Issue
Essay - 4 pages - Green marketing
Sustainability in global industries is a very important subject to focus on. All of these industries are facing different sustainability-related problems and challenges that they need to overcome to protect the planet for future generations. As part of the problems, we can find greenhouse-gas...
E-Business - Established retailer adopting e-commerce
Case study - 10 pages - Digital & e-marketing
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...
Fieldwork - Analyzing a retail outlet: Nielsen Holdings N.V.
Case study - 2 pages - Distribution marketing
Nielsen Holdings N.V. is an American global information and measurement company with headquarters in New York and Diemen in the Netherlands. Nielsen is active in over 106 countries. The company has a long history. It was founded in 1923 by Arthur C. Nielsen and was the first company to offer...
The changing role of Retail
Case study - 2 pages - Educational studies
So many questions are arising regarding the changes taking place in today's retail environment and the viability of the model that was used in traditional retail. Diamond, Ellen & Steve (2000) assert that the most pressures in the marketplace include consumers levels of spending...
Restricted Entry of Global Retailers in India
Case study - 10 pages - Management
Conducting sufficient analysis of the management issues facing organizations facilitates the identification of contextual tenets and cross-cultural factors affecting their entry ambitions in different territories. Blending the contextual analysis with adequate environmental scans generates vital...
Key success factors in retail industry
Case study - 28 pages - Business strategy
The retail industry is today a huge market where competitors are a lot. In order to overview the market of the retail industry, we will list the main actors in the world: Wal-Mart, Carrefour, Ahold, Kroger, Metro group, Target, Albertsons, Kmart and Tesco. However in order to seize...
Retailer perception towards adhesive industry: Jubilant Organosys Ltd
Thesis - 8 pages - Business strategy
Adhesives are substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. Animal glue, a gelatin made from hides, hooves, or bones, was probably...
The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking
Dissertation - 37 pages - Finance
This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will...
Danone: distribution and retail strategy review
Case study - 11 pages - Services marketing
For decades, fast moving consumer goods (FMCG) manufacturers have focused most of their marketing efforts, expertise and funds on their end-targets who are the consumers. The successive laws addressing the relationship between retailers and manufacturers in France have encouraged the food...
The retail and the atmosphere of different outlets
Essay - 2 pages - Services marketing
Retail Marketing plans, sales promotional ideas, does the branding and advertising for the retailer. Getting the brand noticed favourably at a point of sale, dramatically affects the chance of getting higher retail sales. The design of a store is really important because it helps...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
An analysis of the structure of the Canadian retail industry
Market study - 9 pages - Services marketing
The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in...
Metro AG: The German retail giant
Thesis - 6 pages - Business strategy
Metro AG, deutsche Einzelhandel Riese! Yes, Metro AG, headquartered in Düsseldorf, Germany, is the German retail giant. Metro AG's group companies deal in hypermarkets, Cash & Carry's, electronics, department stores and asset management. All its brands are leaders in their respective...
Distribution in the retail segment
Thesis - 4 pages - Logistics
The distribution policy is one of the four components of the marketing mix. The companies pay a special attention since the choice of a distribution formula is extremely subjective. It does not effect the distribution of a product on all fronts but we must choose a distribution method according...
International retailing: The Benetton group (2007)
Essay - 11 pages - Business strategy
Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate headquarters is located at Villa Minelli in...
Market for retailers
Thesis - 29 pages - Economy general
MARKETING: A social and managerial process where by individuals and groups obtains what they need and want through creating and exchanging products and value with others. MARKETING CONCEPT: The marketing management philosophy holds that achieving organizational goals depends on determining the...
Creativity and innovation in retail banking: Comparative analysis of financial products offered by banks
Case study - 27 pages - Finance
A bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money. Banking in India originated in the last decades of the 18th century. Central banking is the...
Corporate finance: Opening a retail music store
Thesis - 9 pages - Finance
Friends Jane and Elizabeth have decided to open up a retail music store. They will open up a store in a large shopping mall, purchase CDs from the large music distributors, and resell them to the public. Their first decision is to determine if they can profit from this venture, therefore...
An analysis of the structure of the canadian retail industry - published: 15/01/2009
Essay - 9 pages - Management
A common theme of the Canadian retail industry is that it is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar; increasing competition from discount rivals such as Wal-Mart; shifting consumer trends; and the emergence of...
The role played by the human resources department: Its contribution to bringing success in the retail supermarkets in UK with reference to Tesco
Case study - 42 pages - Human resources
During the past few decades, the world has observed an unparalleled growth of business into universal markets. To compete with changing trends in the market businesses are becoming more system oriented. In UK the retail landscape has changed over the past 40 years in terms of changes in...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
Indian retail: Stepping ahead to create a benchmark
Dissertation - 47 pages - Business strategy
India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making...
Entrepreneurship and the Indian retail industry
Thesis - 26 pages - Business strategy
In India the retail industry is large, and it will continue to grow. The industry has a huge appetite for investments and is already seeing a lot of action on that front. A large number of global retailers are eyeing to get a share of the Indian retail pie. This report aims to aid...
The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed choice and...
