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23 févr. 2008
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Critical Analysis of the Attractiveness and Feasibility of Establishing a Tourism Industry for British Holiday-makers In Vietnam

Market study - 13 pages - Foreign markets

The Vietnam War, which started with an US resolution on 7th August 1964, lasted for almost 11 years, until the defeat of the South Vietnamese State on the 30th of April 1975, leaving more than 2 million casualties behind, still blocks the view of the mind blowing visual beauty and cultural...

10 févr. 2008
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Study of tourism phenomenon in Paris, France

Essay - 7 pages - Geography

What makes Paris the number one tourist destination in the world lies in the myriad cultural and historical landmarks that have not only shaped modern society, but continue to challenge and inspire those who will only be considered visitors. The most famous attributes of Paris are iconic and...

05 mars 2008
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Business plan: Personal traveller - tourism in China

Business plan - 23 pages - Tourism marketing

Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism...

16 août 2008
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United Kingdom and Tourism

Dissertation - 22 pages - World geography

Inbound tourism during in the United Kingdom has been subject to the influence of many factors like the weather with exceptional rainfalls, flooding, storms, health scares (outbreak of Foot and Mouth Disease, avian flu), threat of terrorism: two attempts of terrorist attacks took place at...

04 juil. 2008
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Tourism Case Study : Cabourg

Case study - 20 pages - Services marketing

The city of Cabourg, in France is a well known tourism destination from a national and international point of view. It is mainly known for its typical architecture, its beautiful sea side geographical position, its literature legacy through authors as Marcel Proust, and for its famous...

06 août 2007
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E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?

Case study - 37 pages - Economy general

E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print...

20 mars 2007
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Qualitative vs. quantitative research techniques in tourism

Essay - 9 pages - Business strategy

Research in the field of tourism has not been very important until the early nineteen seventies; it has begun to spread only since that time. Marketing research is a broad concept including various techniques, but a main distinction should be done between quantitative and qualitative...

11 oct. 2006
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"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement - publié le 11/10/2006

Essay - 8 pages - Business strategy

Tourism, like many modern industries of today, is essentially an assembly process. Very rarely does one organization or company control all the components, or all the stages of decision-making with respect to the creation and delivery of the tourism product. Consequently, in most...

05 févr. 2006
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The evolution of international tourism: From grand tour to package tour

Case study - 8 pages - Tourism marketing

Oleron is the vastest French metropolitan islands after Corsica (35 km in length, 12 km in its biggest width, 34 metres in its highlight (in saint Trojan's dune), 90 km of coasts, a surface of 175 km2, 19 000 permanent inhabitants). From XIXth century, connections between the island and...

09 oct. 2006
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Why using brand management in the tourism industry ? The case of destination branding

Dissertation - 45 pages - Management

Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now...

11 oct. 2006
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"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement

Essay - 8 pages - Business strategy

Tourism, like so many modern industries, is essentially an assembly process. In few situations does one organisation or company control all the components, or all the stages and decision-making processes in the creation and delivery of the tourism product. That is why in most...

08 nov. 2006
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Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Market study - 26 pages - Business strategy

The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...

18 juin 2024

How is Mont-Saint-Michel a textbook case of Operation Grand Site (OGS)?

Case study - 5 pages - Ecology & environment

Alarm bells are ringing to save Mont-Saint-Michel. The site was massively developed for tourism in the 19th and 20th centuries, but the environmental degradation of the site will lead us to rethink its management. A victim of over-visitation, the site needs to be transformed into a...

04 avril 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

10 mars 2026

Job Application Letters - published: 10/03/2026

Sample letter - 4 pages - Medical care & personal assistance

Sample job application letters for various positions including tourism escort, sports tourism escort, caregiver, and elderly companion.

16 juin 2021
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SWOT Analysis - Emirates

Case study - 5 pages - Tourism marketing

The tourism sector is one of the most important sectors for the economy, regardless of the country. However, tourism has been impacted by the onset of the health crisis, which has generated millions of euros in losses worldwide for the entire segment. Airlines have also been hit...

12 oct. 2025

Court of Cassation Ruling on Pre-Contractual Information Obligation

Law case - 4 pages - Obligation law

The Court of Cassation determines that tourism professionals must comply with both general and special pre-contractual information obligations, as per the Civil Code and Tourism Code.

16 juin 2021
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SWOT Analysis - Qatar Airways

Case study - 4 pages - Tourism marketing

Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...

29 nov. 2025

Conserving Mountain Ecosystems: Balancing Local Needs and Sustainable Development in a Changing Climate

Essay - 1 pages - World geography

Discover the fragile beauty and immense value of mountain environments, home to a quarter of the world's biodiversity and providing 70% of the planet's freshwater capacity. As natural laboratories, mountains face pressing challenges from climate change, tourism, and human...

24 août 2025

Application for Reservation Manager Position at Hôtel Barrière Les Neiges Courchevel

Sample letter - 1 pages - Tourism marketing

A motivated and experienced candidate applies for the Reservation Manager position at Hôtel Barrière Les Neiges Courchevel, bringing a strong background in tourism, hospitality, and client relations.

08 sept. 2025

Preservation of Venice's Heritage: A Multi-Scale Effort

Case study - 3 pages - World geography

Venice, a city of unparalleled cultural heritage, faces numerous threats that necessitate a multi-faceted preservation approach. To safeguard this unique site, various stakeholders, including international organizations, local authorities, private companies, and residents, collaborate to protect...

09 juin 2026

Economic Impact of Paris 2024 Olympic Games

Case study - 6 pages - Economy general

The Paris 2024 Olympic Games generated significant direct and indirect economic impacts on the French economy, with an estimated total economic impact of EUR1.55 billion in the tourism sector and between EUR7 and EUR11 billion in the Île-de-France region from 2018 to 2034.

03 avril 2026

In-Depth Organizational Diagnosis of an Organization - Kikuoka Luxembourg SA

Case study - 13 pages - Management

As part of a "Management of Organizations" course, the document deals with a final assignment, which consists in carrying out an in-depth organizational diagnosis of an organization, on the basis of the theoretical concepts studied during the course. In this case, the chosen organization is...

09 févr. 2011
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Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry

Dissertation - 40 pages - Theories and economic notions

Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and...

06 févr. 2011
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Sample Marketing plan: 'You can Bike'

Thesis - 7 pages - Tourism marketing

Our new product will offer to the disabled people the opportunity to make cycle tours with aninfrastructure prepared according to their needs.The mission statement is: ‘Everyone can do it'. This sentence has two meanings. The first one isthat even if you are disabled, you can participate in...

14 mars 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

29 sept. 2024

Tourist Attractions in the Caribbean

Case study - 3 pages - Tourism marketing

The Caribbean, an enchanting mosaic of islands scattered across the azure waters of the Caribbean Sea, is a premier tourist destination renowned for its breathtaking landscapes, rich cultural heritage, and diverse recreational offerings. This paradisiacal region, with its unique blend of natural...

23 déc. 2014
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Advertising and Communications: Case study

Case study - 18 pages - Management

The aim of this paper is the launch of a new product, under the name of a new brand. The product that I have been assigned is: A new line of luggage. Nowadays, everybody use luggage. The popularity for tourism, adventure travel increases the demand of specialty luggage. Indeed, a part of...

17 juin 2024

Shiroyone Senmaida: Analysis of the Process of Patrimonialization

Case study - 4 pages - World geography

Shiroyone Senmaida represents a major conservation challenge. It is a remarkable cultural landscape whose role is recognized in the transmission of traditional agricultural know-how (UNESCO, 2002). It bears witness to a rich culture dating back over 2,100 years, with traditional customs based on...

23 oct. 2024

Destination Branding & Brand Architecture

Case study - 2 pages - Brand management

Different nations have different market dynamics, regulations, population composition, and purchasing power that inform how different brands market and promote their products in the country. Australia has unique characteristics that marketers are trying to gain a significant market share from;...