The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
Aldi, the giant discount stores: concept and strategy of international expansion
Case study - 12 pages - Services marketing
ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000 stores...
Significance of Balance of Power- International Relations
Case study - 4 pages - Educational studies
Balance of power is the most influential theoretical idea in international relations. Balance of power theory in the world wars came from the multipolar world. According to Waltz's (2000: 55-6), friends and enemies tend to react to threats or predominance among themselves by working towards...
Greek crisis concerning social justice
Essay - 4 pages - Social, moral & civic education
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Spain economy: An empirical analysis
Case study - 5 pages - Economy general
Spain is one of the largest economies in Europe with a GDP over 1.3 trillion USD. They experienced an economic boom in the early 2000's as most industrialized nations did. However, with an increasing trade deficit, looming of the housing bubble about to burst and the worldwide financial crisis in...
The persistence of the National Front in French politics: It's impact beyond the 2002 presidential elections
Case study - 12 pages - International relations
Spring 2002, after living through the empowerment of the far right party FPPO led by Jorg Haider in Austria, the European community sees the first important action of the extremist right wing in a big European country, France. It is on the 21st of April that Jean-Marie Le Pen, leader of...
The debate on the trial and the condemnation of Louis XVI during the 18th century and their consequences
Thesis - 8 pages - Modern history
At first the king seemed inclined to work with the revolution and to try to solve the problems. But the influence of the queen and of the courtiers were too strong. He was encouraged by them to disregard all promises he had made and sought to flee from France in order to obtain aid against the...
Alfred Schnittke in Retrospect
Essay - 2 pages - Arts and art history
“For almost thirty years I repeatedly saw one and the same dream: I would arrive in Vienna at long last. I would feel really happy, for I was returning to the most serene time of my life.” In this quote, Alfred Schnittke, in the final years before his death, recaps his pleasant times...
All Quiet on the Western Front
Essay - 2 pages - Literature
Eight and a half million people dead and another 20 million injured, it was a disaster unparalleled in human history. There was nothing great about this "Great War" except for the death and destruction. Erich Maria Remarque's novel, All Quiet on the Western Front describes the pointlessness...
What does the discovery and study of Otzi reveal about the nature of Archaeology?
Tutorials/exercises - 3 pages - Medieval history
Archaeology is - “The discovery, recovery, and study of material evidence or artifacts (i.e. structures, tools, clothing, implements and burial sites in various states of preservation) of past human life and culture” The methodology used in Archaeology can be effectively demonstrated...
Unexpected Messengers: Cinematic Portrayals of Text in The Joyless Street
Essay - 3 pages - Film studies
A significant yet easily overlooked element of G.W. Pabst's film The Joyless Street is the cinematic representation of text. In the film various crucial developments in the narrative are determined by characters' reactions to information conveyed by text. In each case text becomes a disruptive...
The tend offer on Marionnaud
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
To what extent is Belgium a sui generis federation?
Thesis - 6 pages - Political science
Only 25 countries out of the 193 world-wide existing operate with a federal political system . If we look at the ones situated in Europe, there are very few: Austria, Belgium, Germany, Spain , and Switzerland. I am here interested in the newest one: Belgium. The reforms starting the...
Critically assess available explanations of the rise of the National Front, and assess and explain its impact on French politics
Essay - 5 pages - Political science
The National Front was founded in 1972 by Jean-Marie Le Pen and since the 1980s has managed to enter French political life. The European elections of 1984 saw the National Front gain 11% of votes, and in the parliamentary elections of 1986 and 1988, the National Front won 10%. The presidential...
Preparing the Great War: The Schlieffen Plan
Essay - 3 pages - Modern history
Between 1905 and 1914, due to the instability of Europe dominated by alliances, every country in Europe was preparing for the war and developing war plans and strategies, which had to suit their conceptions of the war. Germany, which was allied with Austria-Hungary (which had a poor army),...
The far-right in Europe
Essay - 5 pages - Political science
The far-right in Europe has been a permanent feature in the European countries since the fifties. But for some years the far-right movement, most of the time a mix of populism and nationalism, has an increasing audience among the European population. Earlier it was indeed seen as a marginalized...
Trade unions in Northern Europe
Essay - 11 pages - Economy general
Among the five countries where the unionization density is currently the highest in the world, four are Nordic European ones. Sweden (78%), Finland (74.1%) and Denmark (70.4%) constitute the group of the most unionized countries, far beyond Belgium (55.4%) and Norway (53.3%). Austria is...
European diplomacy: from the Bismarckian System and the Realpolitik to the pre-WW1 Alliances and the Weltpolitik
Essay - 5 pages - Modern history
From 1872 to 1907, a series of alliances are formed among European major powers. The international system formed by German chancellor Bismarck in order to ensure Germany's hegemony within Europe and prevent a possible French revenge disappears in 1890. Then, the European powers gather in two...
Corporate web communication: Lastfm
Essay - 12 pages - Journalism
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users and...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...
The treaty of Versailles
Essay - 4 pages - Modern history
World War I (1914-1918) left the European continent completely devastated (especially France and Belgium). Human and material losses were massive. Indeed, about 10 million lives had been lost during the war. In order to prevent this nightmare from happens again, the victorious powers (the...
Impact of World War I on the American home front
Essay - 8 pages - Modern history
The First World War (WWI), the Great War that ended all wars initiated by the Allied and Associated Powers based on the opposition to the Central Powers of Austria-Hungry, Bulgaria, Germany, and the Ottoman Empire was the most destructive and by the most costly to the nations involved....
A brief look at the company L'oreal and some of it strategies
Thesis - 12 pages - Business strategy
Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of beauty....
Golden Moments Group Limited
Thesis - 7 pages - Business strategy
Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...
Culture & leadership
Thesis - 12 pages - Social, moral & civic education
First of all, it is necessary to have a clear and simple definition of culture. So, “culture can be defined as all the behaviors, arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been called "the way of life” for an entire...
L'Oreal's penetration into the Indian market
Tutorials/exercises - 35 pages - Business strategy
L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are marketed in a variety of distribution channels...
Is culture an intrinsic element of management and leadership: Eastern Europe against Western Europe?
Thesis - 14 pages - Social, moral & civic education
Since the quickening of the Industrial Revolution in United Kingdom in 1850 there is no doubt that Europe sustained important cultural changes. The aura of this revolution crossed the Channel and pervaded in Europe but only went in western countries ready to change, France the first, then...
Middlesex by Jeffrey Eugenides: A review
Book review - 2 pages - Literature
This novel covers the time period of three generations. It is a work of fiction but comes off as an autobiography. The narrator, is of the youngest generation, and grew up in Detroit but tells the story as an adult living in Austria. The narrator's parents also grew up in Detroit. The...
