Marketing Case Study - Samsung
Case study - 12 pages - ICT marketing
Samsung is a global behemoth, operating in an industry that impacts consumers on a daily basis. Samsung's mission is to inspire the world with innovative technologies, products, and design that enrich people's lives and contribute to social prosperity by creating a new future. Its vision...
XFL Case Study Questions
Case study - 2 pages - Sport marketing
The XFL failed due to strategic missteps and bad decisions. Indeed, there was a demand for sports entertainment time during the off seasons. The first misstep was the lack of three major elements in the announcement: a strong independent financial base, a national broadcast partner and important...
Chartering Practice and Methods: Case Study Report
Case study - 10 pages - Logistics
You are chartering the manager the following vessel. Run a voyage estimation for the following proposed employments and decide which is the most profitable proposal for your ship. Elaborate on reasons that could affect your choice beyond the direct number result. (...) What express clause(s)...
Alfresco: Case Study
Case study - 3 pages - Electronics, mechanics, engineering & technology
1) Why is Alfresco superior to email for supporting collaboration? 2) What were the factor that caused the City of Denver to go with the Alfresco platform as opposed to more typical proprietary software from other vendors? 3) Next and why use a document management system to automate this process
Case Study - Tapping (beer) into the chinese supplier market
Case study - 2 pages - Business strategy
The current problems AB InBev has to solve are mainly to find the right suppliers and the right products, …
Case Study - Schaefer Kalk
Case study - 4 pages - Marketing theories
The Schaefer Kalk firm was started in 1860 by Johann Schafer. It extracts limestone and processes it into various types of products that are sold to construction and industrial customers all over the world. The primary objective of the report is to explore the marketing strategies and operations...
Case Study Exam in International Commerce
Tutorials/exercises - 7 pages - International marketing
The document includes the answers to a case study exam in international commerce. Excerpt: "The company; Monper offers a variety of chocolate products. The company moves away from industrialized and mass-produced products and produces chocolate with 100% artisan process that...
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
Marketing case study: Phonebloks
Case study - 24 pages - International marketing
Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...
A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema
Case study - 4 pages - Marketing theories
In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into...
Estoppel: questions and case study
Essay - 5 pages - International law
The doctrine of the promissory estoppel is a remedy afforded to a party receiving a promise/representation (the promisee) enabling them to rely on that promise/representation made by the other party (the promisor) to recover damages due to the either beneficial or prejudicial and detrimental...
Case Study - GoPro
Case study - 4 pages - Brand management
GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...
International Human Resources Management - Cultural Integration after Merger and Acquisition - Compac and Lenovo case study
Essay - 18 pages - Human resources
Mergers and acquisitions are effective and common ways for companies to reach a market expansion in an international business environment. They offer different advantages, such as economy of scale as the amount of production is increased, synergy will also drastically reduce costs through the...
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...
Assess the Online sales of fresh products in China - The case study of fresh products application (Freshippo)
Essay - 4 pages - Business strategy
With the popularity of the internet and the development of e-business, an increasing number of consumers tend to shop online. Fresh agricultural products also need to grasp this opportunity as there is a large potential market on the internet.
Case study: Kiehl's
Case study - 6 pages - Luxury marketing
Kiel's company was founded in 1851 with the pharmacist John KIEHL'S. It is a brand of cosmetics and skin care. He installs his first botanical shop in New York, in East Village. A lot of those products became as famous as they are in the Smithsonian Institute of Washington (Museum of...
Knowledge management and decision making: Uber case study
Case study - 9 pages - Management
Decision-making is an intellectual process taking the assessment to a collection of a course of activities among dissimilarities. Making decision creates a last choice; therefore, in terms of recruitment and personnel selection the outcome is the successful applicant (Timar and Balas, 2007)....
Case study: Beiersdorf's procurement strategy
Case study - 2 pages - Management
When it comes to procurement strategy, there was not a specific procurement strategy which could have directly influenced future profitability and cash flows for Beiersdorf in 2005. In addition, Beiersdorf's strategy mainly focused on price rather than a broader sphere which included quality,...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Case study: ZARA
Case study - 3 pages - Management
One of the main traits of ZARA's business model is its vertical integration. This strategic decision to limit the outsourcing and integrate every stage of the supply chain process, from the design to the sell in their own managed stores, helps ZARA to cut costs and optimize performance.
Small is Beautiful - The Mini case study
Case study - 2 pages - International marketing
Mini Cooper from its inception has quickly made its way on the automotive market. The first release was in 1961 and the Mini Cooper S in 1963 has propelled the brand to the top. What distinguishes this brand from others is this strong and loyal community that was created around this car. In 1969,...
Case study in e-commerce law
Worksheets - 1 pages - Startup, entrepreneurship
With a group of friends, you have decided to launch a company to sell antique books on the web. A friend of yours is going to implement the site in all its technological aspects. You have bought a stock of old books ranging from small cheap pocket books to be read on the beach to collectors and...
L'Oreal case study: Strategic Management
Case study - 12 pages - Management
L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...
The Sikhs: Case study
Case study - 5 pages - Educational studies
In the film Plays like Beckham Gurinder Chadha, we see evolve with humor and realism the lives of the middle class in Southall Sikh, Punjabi suburb of East London. It particularly notes the father of Jessminder officer at Heathrow airport with his turban, or parents praying before a portrait of...
Ethical case study
Case study - 2 pages - Educational studies
The issue facing Lisa as the Finance manager of the Home and Personal Care Products is proving to the CFO of the company that was acquired why the marketing costs were not to be capitalized. She was concerned about maintaining ethical standards when the acquired company was coming together with...
Case study: E-Bay in China
Case study - 6 pages - Foreign markets
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a...
