Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Miramax Company
Case study - 18 pages - Medias&communication marketing
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning...
Pathe: Internal and external analysis of the company - publié le 26/11/2010
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Promotion of the film: "O Jerusalem"
Case study - 8 pages - Services marketing
With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and,...
Foyle's women aid sexual violence campaign
Case study - 15 pages - Educational studies
Nowadays, domestic violence and more particularly sexual violence is a subject of numerous reflections in our society. People are more and more concerned by this taboo subject. Society is constantly evolving and now, sexual violence is a part of many people's daily lives. This phenomenon...
Decline of the DVD market in France - Studio Canal
Market study - 8 pages - Film studies
"Piracy is killing the cinema industry". This sentence has been very popular over the last years. There is no doubt that piracy has become a major issue in the cinema industry however it is not the only one causing the problem. High prices, apparition of new supports (Video On...
Hitchcock, Truffaut and Godard:New wave's brothers from another motherland
Essay - 13 pages - Film studies
Alfred Hitchcock's fascination with French culture emanates in nearly all of his films. Conversely, many aspects outlining the fundamental guidelines of the 1950's French film movement adopted quintessential “Hitchcockian” devices. Hitchcock's influence on French filmmakers shaped much...
A clockwork orange (S. Kubrick)
Dissertation - 15 pages - Arts and art history
The problematic axis of the course « Hollywood-Europe-Hollywood » is based upon the reciprocal interaction between European cinema policy & Hollywood film industry. In as much as it insists on the backward & forward motion of the influence from one model to the other, this thesis...
Miramax Company - published: 29/09/2010
Case study - 18 pages - Services marketing
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning...
From China with Love: Hong Kong Movies
Dissertation - 35 pages - Film studies
Dianying' is the Chinese translation for movies. It literally means 'Electric shadows'. To me, this term is particularly meaningful and suggests that movies are the shadows of real life and offer a clear reflection of a society or a culture. My topic here is Hong Kong cinema,...
M&M's, the "funniest" strategy
Case study - 19 pages - Brand management
What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...
Film Industry: Analysis of the Venice and Cannes film festivals
Thesis - 3 pages - Film studies
The Venice Film Festival, also known as the Mostra, is the oldest film festival in the world, as its first opening dates from 1932. At first, the festival was only an art exhibition, to which music, cinema, theater, architecture and eventually dance were added, which makes it a unique...
Georges Melies: Movie Magic
Essay - 2 pages - Film studies
As is the case with many art forms, the exact origin of Cinema is tainted with controversy. While numerous innovators played important roles in the dawn of the medium, the Lumière brothers (Louis and Auguste) of France are most directly accredited with creating the first...
M&M's, the "funniest" strategy - published: 16/01/2009
Essay - 11 pages - Business strategy
What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...
Subverting the Mainstream: The Postmodern World of David Lynch
Essay - 5 pages - Film studies
During the first half of the twentieth-century, a movement known as “classical Hollywood cinema” thrived; this was the dawn of truly “mainstream” films. The movies created during this time operated largely within metanarratives; all-embracing laws which governed human...
Apocalypse now
Essay - 13 pages - Arts and art history
Inspired by the novel written by Joseph Conrad, Heart of Darkness (1899) and influenced by the film by Nicholas Ray Wind across the Everglades (1958), Francis-Ford Coppola's Apocalypse Now (1979) reveals a grandiose imagery that conveys a lavish symbolic charge. Vast opera of death and...
The character of James Bond
Essay - 28 pages - Arts and art history
James Bond is the most indefatigable action hero in the history of cinema. Since 1962, his inclination for women, his taste for fights and his British appeal have been the right ingredients for a series, has been a great success. Indeed, for a generation who only knew the homogenized...
Essay about sin city (Franck Miller & Robert Rodriguez) - publié le 14/05/2009
Thesis - 5 pages - Film studies
I am going to talk about Sin city, an action, detective and all in all fantastic film released in 2005, directed by Frank Miller, Robert Rodriguez, and Quentin Tarantino (but only for the sequence in Dwight's car, in which he talks with the policeman Jackie, while he (Jackie) is dead). Sin city...
Stranger Than Paradise: Meaningful Minimalism
Essay - 3 pages - Film studies
The term “independent film” is extremely malleable in the realm of American cinema. A film may be considered “independent” if it is financed and/or distributed outside of a Hollywood studio, or if it bends and/or breaks the conventions of mainstream American movies....
Hippopotamus - publié le 23/03/2011
Case study - 18 pages - Services marketing
In this case, we will consider the servuction process in a restaurant. The restaurant we are studying is not a classic restaurant. It is part of a chain which implies a degree of standardization of the offers, and the recognition of the sign among the public. This represents a strong competitive...
The economic impact of the movie making industry in the United States
Case study - 18 pages - Film studies
Along with the main industries of the United States, such as the automobile or the pharmaceuticals industry, the American film industry emerged during the twentieth century as an industrialized mass entertainment activity. Every year, billions of movie tickets were sold in the US, and all over...
Essay about sin city (Franck Miller & Robert Rodriguez)
Essay - 4 pages - Film studies
I am going to talk about Sin city, an action, detective and all in all fantastic film released in 2005, directed by Frank Miller, Robert Rodriguez, and Quentin Tarantino (but only for the sequence in Dwight's car, in which he talks with the policeman Jackie, while he (Jackie) is dead). Sin city...
FESPACO: More than a film festival
Essay - 5 pages - Film studies
With the revolution of filmmaking has come the need to bring films and filmmakers together. The creation of film festivals provides a place where filmmakers can showcase their films. Thousands of film festivals have formed around the world over the past decades. Some are larger and more...
Drunken deconstruction
Thesis - 4 pages - Film studies
Drunken Master (Woo-ping Yuen, 1978) stars legendary martial arts film actor and kung fu master Jackie Chan. Even though it is a comedy and contains nonstop action, and fight scenes, the film does contain some very serious political and historical undertones and has a wide influence culturally on...
Alice and Anna: The women of 'Closer'
Essay - 9 pages - Film studies
Feminist film criticism during its glory days focused on three major themes: the objectification of women on the screen, their marginalized role in the narrative, and the effect that movies as a product of popular culture have on that popular culture. These three perspectives, which began to be...
Internship Report - Film Society of Lincoln Center, New York - published: 29/09/2010
Essay - 13 pages - Services marketing
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day...
The murderers among us: Post-War German rubble films. The complexities of thematic and visual meaning
Thesis - 9 pages - Film studies
This paper will discuss the first post-world war II film to be made in Germany. The film, entitled The Murderers Among Us (Die Morder sind unter uns, 1946) was directed by Wolfgang Staudte. It is the first in a series of films, which are collectively entitled (Trummerfilme) which means postwar...
Internship Report - Film Society of Lincoln Center, New York
Internship report - 13 pages - Medias&communication marketing
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day...
Michael Curtiz: Case study
Case study - 7 pages - Literature
Being director in Hollywood in 1940, is a curious business, midway between the foreman and the artist. Led studios, artists who are appointed to this position must obey a number of injunctions while using their authority on teams assigned to them. They have a particularly drastic specifications...
