FESPACO: More than a film festival
Essay - 5 pages - Film studies
With the revolution of filmmaking has come the need to bring films and filmmakers together. The creation of film festivals provides a place where filmmakers can showcase their films. Thousands of film festivals have formed around the world over the past decades. Some are larger and more...
Transformers: America in disguise
Essay - 8 pages - Film studies
Michael Bay's Transformers is a genre pastiche, combining elements of action films, science fiction, high school dramas, general comedy and even moments of direct satire. Most interesting, though, are the ways in which Bay's film ties into the genre of war cinema and the modes and...
Symbolism in Japanese animation: Neon Genesis Evangelion and its depth of imagery
Essay - 4 pages - Social, moral & civic education
Symbolism has long been a tool employed by authors and directors to fill in the gaps of a story where an explanation would prove unnecessarily wordy or would jeopardize the message's importance. That which is not said, often, is just as important as what actually is. Modern cinema benefits...
Disney: The beauty is the beast
Essay - 7 pages - Film studies
Walt Disney Productions is a multimedia conglomerate, not only producing a majority of the children's cinema on the market today, but also submersing itself in the children's toy market, owning television stations such as ABC and the Disney Channel, and even creating their own town called...
What are the main causes of social exclusion?
Thesis - 4 pages - Sociology & social sciences
Shot in black and white cinema verity style, Hate (La Haine) follows a day in the life of three aimless, violence-prone, ethnically-diverse young men who hail from the same decaying housing project in Paris. Mathieu Kassovitz won the Best Director prize for this realistic movie at the...
Masculinity in Korean and western films
Essay - 5 pages - Film studies
Korean cinema has made significant progress over the years. Two of the greatest Korean movies are A Stray Bullet (Obaltan) directed by Yu Hyun-mok (1960) and The Coachman directed by Kang Dae-jin (1961). A Stray Bullet is about a man named Chul-ho who leads a life of honesty and morality....
Japan since 1945-left Asia to join the West?
Tutorials/exercises - 7 pages - International relations
In 1639, the rule of Tokugawa Iemitsu officially stated the edict of separation of Japan, establishing a long period of isolationism for the Nippon archipelago. During this period, every contact between Japan and the outside world was forbidden, and “every Japanese who would leave the...
M&M's, the "funniest" strategy
Essay - 11 pages - Business strategy
What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...
Volkswagen's Touareg "Kong" advertising campaign study
Essay - 6 pages - Services marketing
December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this...
Cultural project: Museums in Bradford
Essay - 13 pages - Journalism
Bradford is the 7th city in United Kingdom, with more than 478,800 inhabitants (metro district). Located in the West Yorkshire, this city has been developed thanks to the first industrial revolution (1780 - 1840) and the second one (1840 - 1900). During this period, Bradford has become very rich...
The social commentary of anarchy and romance
Thesis - 4 pages - Film studies
The “modern” comedy can trace is roots back through a number of places. From as far back as Ancient Greece comedy has been one of the most pleasurable forms of entertainment. From the plays of Shakespeare, to the vaudeville era, and all the way into Hollywood's silent era, comedy...
The murderers among us: Post-War German rubble films. The complexities of thematic and visual meaning
Thesis - 9 pages - Film studies
This paper will discuss the first post-world war II film to be made in Germany. The film, entitled The Murderers Among Us (Die Morder sind unter uns, 1946) was directed by Wolfgang Staudte. It is the first in a series of films, which are collectively entitled (Trummerfilme) which means postwar...
Movie review: Trainspotting
Essay - 4 pages - Film studies
Many films deal with drugs. Among those, there are - Scarface, The Godfather, Revolver and so on. This theme is popular in Anglo-Saxon cinema. Trainspotting directed by Danny Boyle is a film which deals with drugs in a blunt way. A group of friends, in the nineties, in Edinburgh, are only...
The French cultural exception: Exception or exclusion?
Thesis - 5 pages - Sociology & social sciences
In a bit more than one decade, culture has become a crucial issue of the globalization process. In fact, the IT revolution along with the development of transport, the increase of the international commercial exchanges and foreign investments, and the constitution of multinational conglomerates...
Drunken deconstruction
Thesis - 4 pages - Film studies
Drunken Master (Woo-ping Yuen, 1978) stars legendary martial arts film actor and kung fu master Jackie Chan. Even though it is a comedy and contains nonstop action, and fight scenes, the film does contain some very serious political and historical undertones and has a wide influence culturally on...
The evolution of the advertising industry
Thesis - 6 pages - Services marketing
Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants to promote. The...
Baudrillard on image: Illusion
Thesis - 4 pages - Literature
Our modern society is obsessed with the image in many different ways. The more our technology has progressed, the more we have found ways in which to create images in ways that are indiscernible from reality. Special effects in movies are defining the way that we view cinema, and...
Food for Moloch: The Cyborg as worker
Essay - 1 pages - Film studies
In Sue Short's book on Cyborg Cinema, she progresses by discussing the Cyborg as a worker. The word “robot” is derived from the Czech word “robota” which means “enforced labor.” In turn, Aristotle referred to slaves as “living tools”. It is easy to...
Levi's: The marketing strategy
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited...
Media in Germany after World War Two - published: 29/09/2010
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other information. In this...
Representation & Reflection on the Subject of Death in Modern & Contemporary Art
Essay - 14 pages - Arts and art history
Within the framework of the presentation of the personal fictive museum, I have decided to retain ten art pieces from the 20th C and 21st C in accordance with the problematic of the representation of, and the reflection on death in modern and contemporary art. In as much as the questioning about...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
Branding and Sensory Awareness: Theory and Case Study of Abercrombie & Fitch
Case study - 18 pages - Services marketing
According to Lindstrom, the author of ‘BRAND sense', brand sense is the integration of the five of the senses - touch, taste, smell, sight and sound. The five senses play a key role in the brand creation and retail experiences. In fact, people's senses usually influence their choice, for...
An analysis on Disney
Case study - 4 pages - Business strategy
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the distribution of...
International advertising: "Global" advertising or "local" advertising ?
Dissertation - 31 pages - Services marketing
Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order to...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
