International marketing plan for a French car manufacturer
Case study - 10 pages - Brand management
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has for...
Coal: energy of the future or energy of the past?
Essay - 4 pages - Ecology & environment
In 2006, Doctor Heinz Scholtholt, member of a German firm of the energy industry (STEAG), pretended that Germany could become the worldwide leader of the coal industry by developing new clean coal technologies. Less than a year later, the German coalition's government has decided to stop its coal...
Market Research: The launch of a hybrid diesel engine by PSA group - published: 13/01/2009
Market study - 4 pages - Services marketing
In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...
The Greenhouse Effect: Definition, Causes, and Consequences
Thesis - 15 pages - Ecology & environment
Environmental hazards such as storms, tropical cyclones, droughts, etc. have been affecting us for generations. In France, the temperature reached its highest point last summer and reports showed that the August of 2003 experienced a high heat wave with the most dramatic consequences: the...
The American diplomacy around the protocol of Kyoto
Essay - 15 pages - Ecology & environment
During the past forty years, the issue of global warming has gradually been established as the priority of environmental debates to become a major issue in our society for the twenty-first century. The proliferation of conferences, books, and films on this subject reflect the growing interest....
Carbon footprinting
Essay - 9 pages - Ecology & environment
The nature of the carbon footprint is to examine human use of carbon and to try to apply it to how much greenhouse gas (converted to a scale based on CO2) is used. By discussing this, and viewing how "Climate change and infectious diseases in North America: the road ahead" discusses...
Climate change and politics: a real shift or status quo?
Essay - 6 pages - Ecology & environment
We will try to analyze the responses from the political field against climate change and the overall sustainable development. Climate change means significant change in the average weather, which causes a lot of perturbations on the natural system. The French president, Jacques Chirac, in a...
Environmental issues in the air transport industry - publié le 29/09/2010
Case study - 5 pages - Ecology & environment
The air transport industry uses air craft to transport people, cargo, and mail. Civil aviation includes two major categories; first one is the scheduled air transport, which includes passenger and cargo flights operating on regularly-scheduled routes; and general aviation, including all other...
Environmental issues in the air transport industry
Case study - 5 pages - Ecology & environment
The air transport industry uses air craft to transport people, cargo, and mail. Civil aviation includes two major categories; first one is the scheduled air transport, which includes passenger and cargo flights operating on regularly-scheduled routes; and general aviation, including all other...
Apple: Ethics and Sustainable Development
Case study - 5 pages - Brand management
"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest...
Air pollution: The case of China
Case study - 6 pages - Social, moral & civic education
According to Vallero, air pollution is “the presence of contaminants or pollutant substances in the air that interfere with human health or welfare, or produce other harmful environmental effects.”(3) The above statement is indeed true in case of China. The presence of harmful particles...
Ontario Landfill gas: Management, regulation & recovery. legal & policy issues
Tutorials/exercises - 17 pages - Ecology & environment
Landfills seem to be a major part of waste disposal life. Love them or hate them, they are a necessity in dealing with ever increasing amounts of waste. Statistics Canada reported that Canadians threw out about 20 per cent more garbage in 2004 compared to 2000, bringing per-capita output to 418...
Air transportation and climate change - publié le 13/01/2009
Essay - 4 pages - Ecology & environment
A sophisticated transport system has evolved in Europe to move people and frets. The air transport industry is growing at rate above the average growth of the economy of the EU: multiplication of short distance flies, the arrival of the “low cost” market, and increasing of aerial fret...
The Audi company and its launching of a model of cross-country vehicle
Case study - 8 pages - Services marketing
The Volkswagen Group of France SA is a subsidiary that was created in 1960. Today it is the largest importer of cars in France. This company holds a significant market share in France, and accounts for 10.2% of it. In 2006, it achieved a turnover of 4.5 billion Euros. The group holds five brands....
A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?
Dissertation - 29 pages - European union
The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU launched a...
Air transportation and climate change
Essay - 3 pages - Ecology & environment
A sophisticated transport system has evolved in Europe to move people and frets. The air transport industry is growing at rate above the average growth of the economy of the EU: multiplication of short distance flies, the arrival of the “low cost” market, and increasing of aerial fret...
Climat Change - Ethical and Geopolitical Stakes Related to the Sea Level Rise
Dissertation - 22 pages - Ecology & environment
We are at the edge of a disaster if we do not act », Ban Ki-Moon, General Secretary of United Nations, 2008. All the political personalities of the all countries of the world agree on a report today: our world is in full evolution. But twelve days in the Copenhagen climate conferenCce in 2009...
Climate change and politics: a real shift or status quo? - publié le 29/09/2010
Essay - 6 pages - Ecology & environment
We will try to analyze the responses from the political field against climate change and the overall sustainable development. Climate change means significant change in the average weather, which causes a lot of perturbations on the natural system. The French president, Jacques Chirac, in a...
Global warming
Essay - 7 pages - Ecology & environment
In today's society, environmental issues have an important impact on business and industrial decisions and are becoming part and parcel of economics. We live in scorching summers, the winters seem to be milder from year to year, and the seasons seem to have disappeared. Are these observations...
Global warming - publié le 17/05/2009
Essay - 6 pages - Ecology & environment
In today's society, environmental issues have an important impact on business and industrial decisions and are becoming part and parcel of economics. We live in scorching summers, the winters seem to be milder from year to year, and the seasons seem to have disappeared. Are these observations...
Co-gasification of municipal sewage sludge and asphaltene residue from refineries for production of synfuels/power
Essay - 5 pages - Ecology & environment
One of the gravest problems being experienced by non-oil producing developing country like India is spiraling prices of petroleum crude which has seriously inhibited growth of power sector thereby considerably decelerating the growth rate. Added to this, the explosion in the population of the...
Auto pollution: No solution?
Essay - 5 pages - Ecology & environment
For the sake of natural resources and the welfare and prosperity of the population, motor vehicle fuel economy and emission standards must be raised. The dangerous and complicated problems that we face both today and tomorrow with motor vehicles should not be ignored and cast aside, but...
Responsible concepts and start-ups, a new way to differentiate in the international market?
Case study - 35 pages - Business strategy
These last years, we discovered the development of many ecological concepts as sustainable development became respected and understood by people and so consumers. As the Ademe, (French Environment and Energy Management Agency) shows, from 2006 to 2008, 66% of French people feel concerned by...
Genetic aspects of air pollution and climate change
Essay - 6 pages - Ecology & environment
The ?rst incidences of air pollution impacts on the genetic constitution of forest tree populations were those documented near point sources of sulfur dioxide (SO2), particulates, and heavy metals. Localized extinction of forests around these point sources was documented by ecologists in the past...
Business ethics and social responsibility - published: 14/09/2009
Thesis - 3 pages - Business law
Government's role in environmental protection is to establish standards and set regulations on environmental protection and enforce those standards in a method that is unbiased, and according to the guidelines of environmental integrity. Federal policy, first must achieve harmony between the...
Fiat - A stable and a favorite car-maker in the UK
Market study - 10 pages - Business strategy
Fiat is an Italian automobile manufacturing company that was established in 1899 in Torin, Italy. It is an acronym for Fabbrica Italiana Automobili Torino in Italian. The world's ninth largest carmaker has revenue more than 35 billion euro. Other than automobiles, the company also manufactures...
Sustainability in China - Développement durable en China
Presentation - 10 pages - Ecology & environment
Ce document de 10 pages entièrement rédigé en anglais porte sur le développement durable en Chine. On y retrouve dans un premier temps l'impact de l'industrialisation en Chine sur l'environnement, les mesures prises par le gouvernement chinois pour une croissance durable puis...
The French energy transition: a case of Europeanization?
Case study - 15 pages - Political science
Since the beginning of the European integration in the 1950s, the energy had always a peculiar place in the European project. The first energy source in Europe after the Second World War, coal, was the key to the creation of the European Coal and Steel Community (ECSC) in 1951. The...
The TNT Group and its Sustainable Development: Strategy and Financial Analysis
Thesis - 55 pages - Business strategy
For many years, TNT has been communicating actively about social values and its social commitments, and neglecting to talk about its trade and transportation. Thus, the group seems to incorporate the concept of sustainable development in its business fundamentals. However, is this just a desire...
The Hybrid Car Phenomenon
Case study - 34 pages - Ecology & environment
With the rise in oil prices and the high-profile launch of the Toyota Prius in Europe, the hybrid has gained an unexpected notoriety, even though its operation is often poorly understood. It appears that hybridization is probably a key technology in the medium and long term. Indeed, the question...
