The new trends of the XXIst century consumption
Market study - 7 pages - Marketing theories
Marketing has evolved into economic phases. From the beginning of the 19th century to the 1960's, marketers did not focus on the relationship processes which were expensive and difficult to manage. Transaction was the most important thing. Since the 1970's, industrial marketing and...
The Wine Industry - Dissertation presentation
Presentation - 26 pages - Business strategy
The global wine industry is experiencing significant changes due to the rise of wine tourism, technological advancements, and challenges posed by the COVID-19 pandemic, leading to new market players and distribution methods. This research explores how the wine business is evolving in production,...
Territorial marketing - Origin fatigue: can too much information about the origin of a product become a deterrent to this product quality?
Essay - 6 pages - Marketing theories
Brands are developing their strategy more and more about the regions of origin of their products because they saw that it was a relevant marketing criterion. Especially about food products, their origins have a great impact on the degree of consumption of customers; they worry about what...
PESTEL Analysis - Airbnb
Case study - 5 pages - Tourism marketing
The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and...
Economic Resources and Agents in Murdochville and Gaspésie Regions
Tutorials/exercises - 2 pages - Economy general
This document provides an analysis of the economic resources and agents in the Murdochville and Gaspésie regions, including the production of goods and services, consumption, and investment. It also discusses the role of households, non-financial corporations, and the state in the economy....
Example of a competitive benchmark - Fast food restaurants
Case study - 8 pages - Marketing theories
Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...
Equality between men and women in advertising: A critical analysis of sexist stereotypes
Case study - 15 pages - Marketing theories
This document provides an in-depth analysis of the representation of women in advertising, highlighting the persistence of sexist stereotypes and the need for change in consumption patterns. It explores the impact of the #MeToo movement on the advertising industry and the efforts of...
Criminal Irresponsibility Due to Mental Disorder: Court of Cassation Rulings on Abolition of Discernment
Law case - 2 pages - Criminal law
Unlock the nuances of criminal irresponsibility with landmark judgments from the Court of Cassation. Explore how moral constraint and mental disturbance impact penal liability, as seen in pivotal cases from 20 April 1934 and 14 April 2021. Understand the legal precedents set by the Criminal...
Long Life Object Box Tool Case Study Analysis
Case study - 4 pages - Corporate social responsibility
This study provides an exploratory and critical analysis of the 'Storage Box' tool on the LongueVieAuxObjets platform, promoting responsible consumption and circular economy.
Daily Life in France 19th Century to Present
Course material - 6 pages - Modern history
Explore the evolution of daily life in France from the 19th century to the present day, covering changes in lifestyle, consumption, and societal values.
Market research: coffee market
Market study - 15 pages - Brand management
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate,...
The place of wine in society in the face of climate change
Thesis - 38 pages - Green marketing
Don't worry, you're not the only one who drinks wine. Millions of us drink wine. And not just one glass! In fact, there are about a thousand bottles tasted every second in the world. France is known for its gastronomy, and its luxury, but also for its wine. Wine is a drink that brings...
Negative externalities - publié le 20/04/2015
Case study - 3 pages - Management
With that we are essentially engaged in a race between technology and the exponentially increasing demands of raw materials. The technology can: enable us to recycle waste, more usable resources of a quantity of raw materials, create new methods of production, and provide new sources of energy,...
The application of an EIB to address environmental challenges in urban Belgium
Thesis - 96 pages - Finance
Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...
Foundations of Economics and Sociology Foundations of Economics
Course material - 25 pages - Economy general
It is within the multiple and different enterprises, which together define to a large extent a national economy, that the observation of economic and social facts is the most extensive and undoubtedly the most visible. The company is a reality that weaves its way through our daily lives because...
Wind Farm Project in Victoria, Australia
Case study - 30 pages - Ecology & environment
For our project, we were tasked with finding a country and building some form of clean energy system in the country of our choice. Our group decided to go with Australia and to build a wind farm there. We came to this conclusion after searching on Google, "locations with the highest amount of...
Marketing of Arts and Cultural Industries
Market study - 18 pages - Marketing theories
This document provides insights into the challenges and specific issues faced by marketers in the arts and cultural industries. It offers an analysis of various cultural markets and explains how to leverage the unique characteristics of cultural markets to deliver value to both consumers and...
Introduction to economic principles and terminology
Course material - 20 pages - Theories and economic notions
Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....
The United States and the World: demography and energy in the world as predictable long-term factors
Course material - 11 pages - World geography
The current policy, and even more the future policy of any country is difficult to assess, because it depends on a lot of factors, many of them (public moods, politics, personalities) being of a transient nature. But the current and future policy of any country also depends largely on long-term...
Social issues around the world
Tutorials/exercises - 2 pages - World geography
The aim of this exercise is to find 4 questions for each text that will help you continue the author's reflections, questions you may have asked yourself after reading the text.
The Low Cost - Emmanuel Combe (2011) - Summary by Chapter
Text commentary - 3 pages - Management
This book answers the following questions: how does low cost work? Does low cost always go hand in hand with low prices? To what extent is low cost a danger that affects established companies? In which sectors is low cost developing? What is the impact of low cost on products and jobs? Low cost...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
What is globalization?
Course material - 2 pages - International economy
Globalization is the process by which available goods and services, or social and cultural influences, gradually become similar in all parts of the world. It is the increase of trade around the world, especially by large companies producing and trading goods in many different countries. It is the...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Save Nature, Save The World: the last resort in terms of ecology - publié le 03/08/2023
Creative writing - 3 pages - Ecology & environment
Karma, as the narrator, turns to the audience : I'm Karma. I've come from Bhutan for this international meeting. All the representatives are here. At last. Stage directions: Even if the American one, Mr. Dump, has arrived quite late, he rushes headlong to one of the two chairs, while the...
Alternative sources of energy: a detailed presentation about the why, how and when
Presentation - 13 pages - Ecology & environment
This document is a PowerPoint presentation about alternative sources of energy: what are they exactly, why do we need them, how do we find or create them? What is the future of alternative sources of energy?
Cult Films from Central Europe: Themes and Techniques
Artwork commentary - 5 pages - Film studies
Analysis of Central European cult films, exploring themes, cinematographic techniques, and actor performances that contributed to their cult status.
Water and Power: A Californian Heist - Marina Zenovich (2017) - The Access to Clean Water in California
Artwork commentary - 3 pages - World geography
California, a state known for its sunny weather and lush agriculture, is facing a water crisis that threatens its very survival. "Water and Power: A Californian Heist" is a documentary that exposes the shocking truth behind this crisis, revealing how corporate greed and political corruption have...
Heating System Energy Calculation
Tutorials/exercises - 4 pages - Physics
This document provides calculations for determining the most energy-efficient and cost-effective heating system for a room, comparing solar panels, wind turbines, and electric radiators.
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
