Managing customer relationship and their financial aspects: Standard Chartered India
Case study - 33 pages - Finance
The objective of the project was to study the choice criteria to decide upon a bank for savings account and accordingly prepare the competitive update, i.e. Standard chartered VS other private banks to facilitate sales. The nature of the project involved a comprehensive market survey in which the...
The future for the French customer loyalty programs - published: 16/05/2009
Dissertation - 15 pages - Business strategy
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
Consumer behavior: Influence of customer needs, organization motivations and goals
Dissertation - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...
Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd
Market study - 46 pages - Business strategy
The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The success of the housing companies in the market...
Customs and Border Patrol for Homeland Security
Dissertation - 4 pages - Journalism
The Customs and Border Patrol is an integral entity involved in protecting the United States from terrorist activity, illegal immigration, drug smuggling and human trafficking. The Border Patrol has been around officially for many years, starting with 450 agents in 1924 when the agency was...
Customer retention in financial institutions (banks)
Dissertation - 6 pages - Management
The customer loyalty program was first implemented by American Airlines in the United States in the year 1981. Today, virtually all airlines have adopted the customer loyalty program and is currently followed by other business sectors. Ever since the initiation of the...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...
Service Recovery and Customer Satisfaction
Course material - 4 pages - Clients and users behaviour
It is a well known fact that mistakes are a critical part of every service. In services, often performed in the customer's presence, errors are inevitable. While it may not be possible to eliminate mistakes altogether, companies can certainly learn to recover from their mistakes. Such...
Customer Loyalty
Essay - 6 pages - Management
With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer is one of the most valuable assets...
Selling through customer business development: P & G - publié le 08/05/2012
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...
A study on customer's satisfaction on Pantaloons
Case study - 23 pages - Services marketing
Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as “All activities involved in selling goods and services directly to final consumers for...
International customer behavior: How mp3 industries created and developed a new market?
Course material - 26 pages - Tourism marketing
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
Meaning and importance of customer loyalty
Essay - 6 pages - Management
With the globalization of the world, competition is experiencing new heights. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become an expensive strategy. Therefore the customer has become the most valuable asset of a company...
Student Work Experience Report - Purple House Charity shop
Internship report - 6 pages - Sociology & social sciences
I came to Ireland because I wanted to spend my internship abroad and, in particular, in an English-speaking country. I'm quite fluent in English, so it's easy to communicate. But I would still like to improve my level even further. It's useful for my studies because I like to do them...
International customer behavior: How mp3 industries created and developed a new market? - published: 19/11/2010
Dissertation - 26 pages - Services marketing
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
The experience of the Indian and Pakistani immigrant communities in Great Britain from 1948 to 1971 - publié le 15/01/2009
Essay - 42 pages - Modern history
The history of Indian and Pakistani presence in Britain is long as it dates back to the seventeenth century. Yet the influence of the South Asian community was almost insignificant at that time, for its size remained very small. Only after the Second World War (1939-1945) did South Asian...
A legal perspective on digital property: Laptops in United States customs and border protection - published: 11/12/2012
Case study - 20 pages - Management
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
A legal perspective on digital property: Laptops in United States customs and border protection
Case study - 29 pages - Educational studies
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
Amazon services inc.: Using knowledge to drive customer growth
Case study - 9 pages - Services marketing
Amazon.com, Inc. is an American Company founded in 1995 by Jeff Bezos at Seattle. The company started as an online bookstore. In 1995, books were shipped to 50 states and 40 countries but soon the company expanded. It started selling a wider range of products. Its range of products doesn't...
The experience of the Indian and Pakistani immigrant communities in Great Britain from 1948 to 1971
Essay - 56 pages - Modern history
The history of Indian and Pakistani presence in Britain is long as it dates back to the seventeenth century. Yet the influence of the South Asian community was almost insignificant at that time, for its size remained very small. Only after the Second World War (1939-1945) did South Asian...
How can spirits brands create customer involvement and loyalty ?
Thesis - 28 pages - Marketing theories
Ce mémoire s'interroge en profondeur sur le marketing des spiritueux en adressant la question suivante : Comment les marques de spiritueux peuvent-elles créer de l'engagement client et de la loyauté? L'engagement signifie que le client s'identifie à une marque, son histoire, ses...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to...
Transforming the Showroom Experience - Audi AG
Case study - 5 pages - Automotive marketing
In the early 20th century, the German engineer August Horch founded with two companions the Audi company. Indeed, Horch in German means “listen”, and was translated into Latin to become “Audi”. Audi AG (AktienGesellschaft, Limited Company), is one of the oldest automakers in...
Customer's perception towards the service quality of Hyundai
Case study - 34 pages - Business strategy
A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai Santro car was under taken in the Bangalore city on behalf of Advaith motors private limited. This survey was taken up to know about the customer...
Gabriel's customer relationship on the Chinese market
Case study - 7 pages - Business strategy
This report will focus on the customer relationship on the Chinese market due to the high growth. The revenue growth is accounted for 60% in 2010/2011 in Gabriel China. Gabriel's customer rela-tionship on the European market was also investigated because differences between...
Analysis of how business companies can increase brand awareness and customer interaction through the use of social media
Essay - 3 pages - Political science
The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour - publié le 30/05/2007
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to...
The Gamebuino concept: a survey about coding experience and gaming habits
Case study - 16 pages - Computer science
The survey is made up of 19 questions, and these fall into the following categories: - Questions 1 to 3: demographics and education properties of the sample. - Questions 4 to 8: the sample's IT use and familiarity with coding. - Questions 9 to 12: gaming habits and platforms of choice for the...
International Work Experience - My Trip to Charleston, SC
Internship report - 11 pages - Everyday's life
The second year of Marketing and European Management, within the international school of management IDRAC Lyon, begins with a cultural trip of two months, named International Work Experience. This stay, is not in a French-speaking country, and enables the students, on one hand, to discover...
Native Canadian education experience in early Canadian history: The industrial school and its legacy in the residential school - Considering oppression and resistance.
Dissertation - 10 pages - Educational studies
This paper will explore Native education in British North America, focusing on the structural disadvantages which Native children faced in a society whose goal was assimilation of Native people to white, Christian values, at the expense of their own cultures and languages. This was a...
