AMD: A Customer-centric approach to innovation
Case study - 9 pages - Business strategy
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
Consumer behavior: Influence of customer needs, organization motivations and goals
Thesis - 5 pages - Management
In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities between promoting...
Research report: How does one manage and develop customer loyalty?
Tutorials/exercises - 13 pages - Management
In 2007, the Accor group created the Pullman brand, dedicated to business travel and events. The concept of the hotel in the airport is focused on the universe of businessmen in strong technological fields. Before 2007, the airport was under the Sofitel brand and was called the Sofitel Brussels...
Measuring customer satisfaction in industrial markets
Thesis - 8 pages - Management
Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question arises about the...
Investing in customers - published: 29/09/2010
Essay - 10 pages - Services marketing
Investment is the choice by the individual to risk his savings with the hope to acquite a profitable gain. Indeed, in the best cases, the acquisition of an asset is the consequence of the expectation of future flows of income that will exceed the initial cost of the acquisition. Customer,...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King - published: 29/09/2010
Essay - 33 pages - Services marketing
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to...
Nespresso: Customers Benefits
Case study - 7 pages - Management
Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of...
The impact of sensory marketing on customer behavior
Thesis - 5 pages - Services marketing
The availability of many products and services in abundance today has given rise to the start and development of a new marketing era. In order to attract and retain customers, companies can no longer use conventional methods. There has to be a marked change in the way they approach the...
Customer retention in financial institutions (banks)
Thesis - 6 pages - Management
The customer loyalty program was first implemented by American Airlines in the United States in the year 1981. Today, virtually all airlines have adopted the customer loyalty program and is currently followed by other business sectors. Ever since the initiation of the...
E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers? - publié le 29/09/2010
Case study - 37 pages - Economy general
E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...
Reebok - brand analysis and strategy for new relationship with its customer
Case study - 11 pages - Sport marketing
According to it's knowledge, we may say that Reebok has an important asset; Paul Fireman, who has followed the sociological movements and adjusted its business strategy. Reebok has understood the need for sport and fitness shoes and also that design and quality are both crucial points. The...
Reebok - brand analysis and strategy for new relationship with its customer - publié le 29/09/2010
Case study - 11 pages - Services marketing
According to it's knowledge, we may say that Reebok has an important asset; Paul Fireman, who has followed the sociological movements and adjusted its business strategy. Reebok has understood the need for sport and fitness shoes and also that design and quality are both crucial points. The...
Customer loyalty: An axis of development of direct marketing
Thesis - 6 pages - Business strategy
Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...
Customer - Supplier Partnerships. Perceptions of a Successful Key Account Management Program (KAM)
Case study - 3 pages - Management
Missions of the Key Account Manager are in a constant evolution. He has to control numerous skills for the success of the relationship with his customer. Key account management deals with the management of the customer relationships that are most important to a company. Key accounts...
The need for customer relationship management (CRM) in an organization
Thesis - 8 pages - Management
The end of World War Two saw an industrial boom. Manufacturing companies focused on mass production of standardized goods, in order to meet the requirements of a society in its attempt to rebuild after the devastation caused by Two World Wars. The period between 1970 to 1990, was considered as...
Assessing and improving customer satisfaction
Thesis - 4 pages - Management
In a world of commercial competition at present, customer satisfaction is a key data that leads to business success. The manager needs to provide tools to determine objectively and accurately the needs of his customers and determine their satisfaction and track improvements that...
The relationship between internal customers and customer satisfaction
Thesis - 2 pages - Management
Customer satisfaction is one of the major indicators of the performance of a company. If the requirements and expectations of the customers are met or even exceeded without using excessive resources, then customer satisfaction is guaranteed. It is claimed that the cost of...
AMD technology: A Customer centric approach to Innovation
Thesis - 5 pages - Computer science
The market of the new IT is a very difficult one, from a day to another, everything could change with the apparition of a new technology, which could make obsolete all the older innovation. In a comparable sector, of the music out of home, Sony launches the Mini Disc just before the apparition of...
The development of a customer-focused organization
Thesis - 7 pages - Management
Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....
Managing employees to satisfy and retain customer
Thesis - 4 pages - Management
The modern business world has offered a plethora of purchasing options to the everyday consumer. The extensive purchasing option has led to the production of similar products by multiple competitors. This condition has further increased the intensity in competition, where companies' are focusing...
International customer behavior: How mp3 industries created and developed a new market? - published: 19/11/2010
Thesis - 26 pages - Services marketing
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
The building of customer loyalty and retention strategies in sports marketing - publié le 16/01/2009
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports...
Customer relationship management in banks
Thesis - 25 pages - Management
Customer Relationship Management (CRM) is at the core of any customer-focused business strategy and includes the people, processes and technology questions associated with marketing, sales and service. Simply stated, CRM is about finding, getting and retaining customers. The...
Customer Relationship Management and the call centers
Tutorials/exercises - 60 pages - Management
Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer...
The customer is the king: Relationship marketing
Dissertation - 55 pages - Services marketing
Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and for this...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty? - published: 13/05/2009
Thesis - 24 pages - Management
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a...
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Dissertation - 75 pages - Business strategy
Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as...
A study on customer relationship management
Tutorials/exercises - 58 pages - Business strategy
Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an...
A Study on customer satisfaction towards Cipla products
Market study - 40 pages - Business strategy
Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's...
