Efficient business marketing-Ben Sherman Company case study
Case study - 7 pages - Educational studies
Marketing process is an act of carrying out analysis on marketing opportunities, choosing target markets, nurturing the mix of marketing and managing the effort of marketing. Potential customers are usually at the centre of the process of marketing. The process of marketing is composed of the...
To what extent do companies and Private Equity funds benefit from LBO operations considering the impact of the Covid-19 health crisis?
Dissertation - 33 pages - Finance
This dissertation aims to understand how companies and Private Equity funds can benefit from LBO operations while this mechanism is considered risky. On the one hand, the literature review will bring an academic view to, first, understand the potential benefits of LBO operations, then consider...
Media portrayal of Midwesterner's
Essay - 7 pages - Journalism
Media influences the way people think and behave. What media says about anyone/thing becomes the norm. It influences simple things such as what people talk about on their lunch breaks to more complex belief systems. Media frames depict people from geographic areas in stereotypical ways; this...
Pernod-Ricard "Local Roots, Global Reach" - publié le 15/01/2009
Essay - 9 pages - Services marketing
The word “alcohol” derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. Beverage alcohol has a well-established place in the global economy. The industry is usually defined in terms of a value chain centered on the actual production of the alcoholic...
What are the most significant long-term external trends that will affect the role of the EU in 2020 to 2050? - publié le 16/01/2009
Essay - 10 pages - European union
By 2025, Europe will represent only 6% of the world population, and its relative share of global wealth and trade will have shrunk. Contentious economic and welfare reforms as well as the integration of a growing migrant population will be among the key internal challenges for many EU Member...
Is there room, and how much, for immigrants in the European social model? - publié le 31/08/2006
Essay - 11 pages - Social, moral & civic education
Immigration is deeply rooted in the European history. In the post-war times several West European governments - especially in big and devastated countries - resorted to immigration to cope with important needs for labour force the after-reconstruction economic boom. Immigrants, mostly from...
Croatia - publié le 21/01/2009
Case study - 13 pages - Services marketing
The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper in 3...
Economic forecasts on French economy 2008 - publié le 12/05/2009
Thesis - 11 pages - Economy general
Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and disturbing the world economy. If we have a glance...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
United Arab Emirates (UAE): Scenarios 2025
Thesis - 9 pages - Management
The United Arab Emirates is among the most surprising countries of the Middle East regarding their development over the last 30's years. This country previously knew as an oil producer, mainly with the capital of Abu Dhabi, has attracted the world thanks to a new luxury business hub, Dubai. This...
Algae exportation to Japan - published: 29/09/2010
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Economic forecasts on French economy 2008
Essay - 26 pages - Economy general
Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and disturbing the world economy. If we have a glance...
What future for Europe? - publié le 29/09/2010
Essay - 5 pages - European union
Europe ceased to be a concept years ago. It is now a concrete political, economical and social association of 27 states which aim to move on and improve together. Europe currently has a future and will draw it by its own means and will. Yet, Europe is taking her first steps alone. Since the...
Farming and life in Acadia before and after the "Grand Derangement"
Case study - 11 pages - Educational studies
In the early 1700's, Acadia was a thriving community. It was officially part of New France but the early settlers were torn between two rival European Na-tions (France and England). Tragically in 1755 many Acadians were deported during the “Grand dérangement” towards Louisiana and for...
Communication plan for the online broker 'Binckbank.fr' - publié le 29/09/2010
Case study - 9 pages - Services marketing
Binckbank is an American company founded in the year 2000. It employs 560 people throughout the world and has about 300,000 account holders. In France, the Binckbank's subsidiary offers two services: securities account to invest in stock trades, and provision of bank accounts to take...
Plan de stratégie marketing d'Oxygen Inc. B52
Case study - 15 pages - Brand management
De nos jours, les entreprises développent de plus en plus leur activité à l'étranger. La globalisation contribue à la coopération entre pays. Néanmoins, viser l'international nécessite un travail préliminaire de recherche afin de réussir sur les marchés étrangers. Les dirigeants doivent...
The Yuan under the pressure of the International Community Should we revaluate the Yuan? - published: 29/09/2010
Essay - 65 pages - Economy general
In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...
How to launch a new line of children's educational books in Senegal?"
Essay - 10 pages - International marketing
Educational books are bought by the pupil or student or loaned by the school. Nevertheless, in Africa, the situation is a little different. Because of the lack of financial capacities, the schools and the students can usually not afford to buy these books. That is why there are often charity...
An analysis of how could France be branded to sustainabily attract chinese tourists
Case study - 37 pages - Tourism marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Strategic marketing: In-N-Out-Burger
Market study - 19 pages - Brand management
Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...
The Yuan under the pressure of the International Community Should we revaluate the Yuan?
Essay - 65 pages - International economy
In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...
The Basics of Country Risk Analysis
Course material - 95 pages - Political science
The economic history is full of errors in country risk analysis, the Russian bonds were issued before the revolution of 1917 (PBS) in 1996 it was the East Asian Miracle and in 1997, the Asian financial crisis (Indonesia - PBS)Thailand. LTCM is a private fund with a Nobel prize which went...
Marketing controversies: Music industry
Case study - 25 pages - Marketing theories
In order to apply marketing analysis tools in a different way, we decided to choose the Music Industry. It is one very different market regarding classic FMCG goods market, but in some ways, it is also not so far. We tried here to capture the essence of this market by differentiating artistic...
Country profile: China
Case study - 6 pages - Educational studies
The People's Republic of China is one of the world's largest countries, with a total area amounting to 9.6 million square kilometers, following just behind Russia and Canada. In terms of climate, it is extremely diverse because of the country's extensive and complex topography. In...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Strategic analysis of Liverpool FC - publié le 15/04/2011
Case study - 21 pages - Business strategy
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups and the...
Development of Complex Sales: Which Strategy Should Airport Systems Integrators Follow to Develop Their Sales in Saudi Arabia?
Thesis - 79 pages - Business strategy
This subject comes from Automatique & Industrie Company, which is airport sytems integrator for ground, terminal and control tours. The airport market involves exportation of activities for systems integrators companies. The MENA region is full of potential markets. Overall, Saudi Arabia Kingdom,...
Caring or working: a matter of choice for lone mothers? Possibility to choose versus structural constraints
Essay - 7 pages - Social, moral & civic education
This paper will deal with lone mothers and their labor market participation. Lone motherhood, that we will define, implies to be worker and care giver at the same time. It is thus interesting to see if the Welfare States help them by giving them the choice to be care givers or workers or if they...
Communication plan for the online broker 'Binckbank.fr'
Case study - 9 pages - Bank marketing
Binckbank is an American company founded in the year 2000. It employs 560 people throughout the world and has about 300,000 account holders. In France, the Binckbank's subsidiary offers two services: securities account to invest in stock trades, and provision of bank accounts to take...
