Case study: EasyCruise
Case study - 21 pages - Business strategy
The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
Michael Hammer's guide for management
Book review - 10 pages - Management
Michael Hammer, a researcher at the prestigious Massachusetts Institute of Technology, is one of the leading world specialists in business management theory. As a teacher and researcher, he also works with management teams of several large global companies and helps them anticipate fundamental...
The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide...
The Belgian system to earn a degree while you are working
Case study - 4 pages - Human resources
This document intends to show that this has been possible for a long time. The novelty is that one can get any number of distractions while pursuing their higher education through means of distance learning according to their experience, acquired skills and the business training that has been...
Strategy of launching of Red Bull
Case study - 6 pages - Services marketing
The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that Asian...
Walmart Overseas: An analysis
Essay - 13 pages - Business strategy
The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...
GlaxoSmithKline in the US and beyond
Market study - 10 pages - Business strategy
The foundation of today's leading research-based pharmaceutical company was laid by individual entrepreneurs of the 1800s. GlaxoSmithKline was formed on 27 December 2000, by the merger of Glaxo Wellcome and SmithKline Beecham. Headquartered in the UK, the company is one of the...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in...
Management of human resources: L'Occitane
Essay - 18 pages - Human resources
Olivier Baussan founded the company l'Occitane in 1976. At the beginning the main idea was to manufacture natural products, thanks to ingredients coming from near Provence. L'Occitane's activity consists in providing natural and quality products for hair and body to favor wellbeing and...
Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...
'There can be little doubt that price is the most essential element in marketing mix'. Discuss, with reference to appropriate business examples.
Case study - 3 pages - Economy general
As today's marketing becoming more complex than decades, entrepreneurs desire to seek a useful tool to make their product distinguish from others, in other words, to design a successful marketing campaign. Marketing mix is one of the essential approaches to make business strategy. Capon...
Case study: Sir Richard Branson, Chairman, Virgin Group, Ltd.
Case study - 6 pages - Business strategy
Richard Branson has become one of the world's most famous entrepreneurs and also one of the most unconventional. Known as a billionaire who's Virgin Group of businesses run the gamete from condoms to wedding gowns to travel. He's almost more known for his publicity stunts which he uses...
Information systems for managers
Case study - 5 pages - Business strategy
Today, Customer Relationship Management is used a lot when creating and launching a new product on the market. By definition CRM is a system or systems that monitor and analyze customer interactions with an organization. Those statistics are then used to improve customer interaction by predicting...
Maximizing Profitability using Lean Logistics
Case study - 8 pages - Management
Lean logistics is a concept that outlines ways through which generation of wastes can be reduced in supply chain systems. The supply chain encompasses all the processes involved from production to consumption. Lean logistics principles aims at minimizing the cost incurred from waste generation...
Change and Continuity in the Context of Chinese History
Case study - 3 pages - Educational studies
Young and Restless in China is a documentary that chronicles the events of some young people in their twenties and thirties as they try to adapt to the dynamic economic and social situations in China (Klayman, 2012). This documentary brings to light the challenges encountered by the Chinese...
Supply Chain Management in TeaJava
Case study - 2 pages - Management
Effective management is necessary for the success of a business. This is because the current business environment is large with massive competition and rivalry from other entrepreneurs. Supply chain management reflects efficient management of a business network that is involved in...
How has excellence been used as a criterion for funding? Outline the critiques of this model. Find examples of arts and culture to demonstrate your case?
Case study - 3 pages - Psychology
Art, religion, culture and music have one thing in common; they all have a mystic power that touches our souls. Art has been for many years thought and proven to have power which sustains, heals and humanizes.This power is both frightening and beautiful at the same time. An artist is a person...
The relationship between consumer education and consumer buying behavior in UAE
Case study - 4 pages - Educational studies
Worldwide evolution is dependent on the current and great developments in the technological and industrial sectors. As a result, many players in the business environment are competing insistently in order to capture wider markets. This is greatly influenced by the business education in a country...
Human Resource Approach during Economic Downturn
Case study - 15 pages - Human resources
The contemporary environmental dynamisms present new and unpredictable economic patterns translating into new challenges for organizations already struggling to keep pace with the market volatility. While the general entrepreneur agrees that the risks are abound during turbulent times, the...
The Rise of Modern America
Case study - 12 pages - Psychology
The frame of reference attached to the stretch of years from 1865 to 1900 as ‘The Gilded Age,' implies a surface gleam where a gold coating encloses a cheap metal underneath. The justification for the gilded label comprises the rapid development and expansion of the economy, new...
How to Start and Run a Small Book Publishing Company by Peter I. Hupalo
Essay - 4 pages - Literature
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has...
The Earle Perry Charlton Story
Book review - 5 pages - Literature
The Earle Perry Charlton biography, the Charlton Story, is about one of America's greatest entrepreneurs, in the early 1900's. The book chronicles Charlton's life from birth to death, and explains in detail his business relationships and tactics. Overall the main topic of the book was how...
How to Start and Run a Small Book Publishing Company by Peter I. Hupalo - published: 26/09/2007
Essay - 4 pages - Journalism
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has...
A comprehensive assessment of the viability of operating an online gaming business in China
Essay - 6 pages - Business strategy
Introduction Researchers examining the overall variables that can impact the success of new businesses note that there are a host of variables that can impact overall success (Daniels, Radebaugh & Sullivan, 2004). In particular, market size, resources, regulations and procedures and risks must...
Elon Musk: Visionary
Essay - 5 pages - Management
Elon Musk is the extremely successful founder of three companies: the reusable rocket firm, SpaceX, Zip2, which helped newspapers design community-based websites in the 90s, and X.com which bought the online payment system Paypal and sold it for 1.5 billion in 2002. Elon Musk inspires anyone...
What place does the Maori culture hold New Zealand today?
Thesis - 13 pages - Sociology & social sciences
New Zealand, made with several small islands and two main ones, is located between the Pacific Ocean and the Tasman Sea, around 2,000 kilometres far from Australia, New Caledonia and Fiji Islands. It is 270,000 km² large, with three million people living in the northern island and one...
