Marketing strategy: Case study of Easy Mobile
Case study - 10 pages - Services marketing
Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...
A fractured fluency: Amy hempel's exploration of grief
Thesis - 5 pages - Philosophy
Amy Hempel's story “The Cemetery Where Al Jolson is Buried” appears to be a bleak depiction of human selfishness and avoidance in the face of death. A woman visits her dying friend in hospital, but instead of staying to offer comfort, she departs abruptly, leaving her friend crying in...
Business analysis of Air Deccan (Now Kingfisher Red)
Tutorials/exercises - 45 pages - Business strategy
Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private Limited, India's largest private heli-charter...
Marketing of high technology products
Tutorials/exercises - 32 pages - Services marketing
Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers multiple disciplines of sciences and mankind....
Smart tips for blackberry users
Thesis - 3 pages - Computer science
One of the most popular and efficient business phones, the Blackberry is an application rich and feature-loaded smart phone for the professional on the go. However, most owners of Blackberry phones do not use all the features and are seldom aware of what they can do with all the goodies loaded in...
Analyzinr Ryanair
Case study - 13 pages - Management
Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big...
Luxury class in Singapore Airlines
Case study - 2 pages - Services marketing
Singapore Airlines is a respected travel brand around the world. The company is known for providing quality customer care and service. It spans all the five continents. Recently, Singapore Airlines decided to buy 19 new A380s, the biggest plane flying so far. These planes can carry more than 800...
Museums and heritage
Essay - 9 pages - Psychology
The interest of tourists in death, disaster and atrocity is undeniable (Lennon and Foley, 2000). Dark sites are fashionable: tourists rush to visit Père Lachaise, San Vicente, or Highgate cemeteries (The Guardian, 2005), in-flight magazines talk of the "joy of prison museums" (Strange and...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
Logistics, research report: luggage flow issues in airports
Essay - 12 pages - Logistics
An airport terminal building provides all major passenger services, such as ticket sales, passenger check-in, baggage handling, and security. Inside the terminal, airline employees make flight reservations for travelers, issue seat assignments and coordinate aircraft boarding. All these...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Ryanair: (in) consistency between low fares and high average revenue per passenger
Case study - 2 pages - Business strategy
Ryanair is best-known for its low fare. Most of the flights are worth, at worst, €1, at best, for free. Nonetheless, Ryanair is making huge profits, and has the highest profit margin of the airline industry (20% and more). Besides, it has average revenue per passenger more than 50...
Analysis of Ryanair's Strategies
Case study - 3 pages - Business strategy
For many years, air travel was a distant dream for the common man.Thanks to the emergence of low cost airline companies such as Ryanair, flying is no longer reserved for the elite class. Ryanair, the pioneer of low-cost airlines, is an Irish company that was created in 1985 by Michael O'Leary....
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Services marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
Organizational Behavior, Delta Airlines
Case study - 3 pages - Management
Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...
The Importance of business travellers for Airlines
Essay - 11 pages - Services marketing
We can say that business travellers are people who need to travel as a part of their job to increase their company's revenue or to represent their company in another place. As they travel many times in a year (ten times the leisure traveller in average), they have a high expectancy of the...
"Flying Carpet", Steven Millhauser - "flying up to the sky"
Book review - 4 pages - Literature
Steven Millhauser is a writer of realist fiction. However, his work cannot be limited by labeling it only realistic. Another dimension is added to his short stories. They are full of interpretations. In Flying Carpet, though the story seems to be quite casual, even banal - a child trying to reach...
