United States foreign policy
Course material - 5 pages - Modern history
A period of political isolation intervened between the end of WWI and the entrance of the US into WWII. In the 1930s new threats to world peace appeared through Japan's invasion of China; Italy's invasion of Ethiopia; the Spanish Civil War; Germany's occupation of Austria; and...
Porter's five forces - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's...
Coal: energy of the future or energy of the past?
Essay - 4 pages - Ecology & environment
In 2006, Doctor Heinz Scholtholt, member of a German firm of the energy industry (STEAG), pretended that Germany could become the worldwide leader of the coal industry by developing new clean coal technologies. Less than a year later, the German coalition's government has decided to stop...
Use of Air Combat in World War
Case study - 1 pages - Educational studies
1914 is the year that the first air raid was conducted and it was done by the Germans. Throughout 1915 and 1916 a dirigible from Germany that was called the Zeppelin conducted raids in London and eastern England for more than 50 instances. In evaluations of the zeppelin bomber, it was seen...
All Quiet on the Western Front
Essay - 2 pages - Literature
Eight and a half million people dead and another 20 million injured, it was a disaster unparalleled in human history. There was nothing great about this "Great War" except for the death and destruction. Erich Maria Remarque's novel, All Quiet on the Western Front describes the pointlessness...
European diplomacy: from the Bismarckian System and the Realpolitik to the pre-WW1 Alliances and the Weltpolitik
Essay - 5 pages - Modern history
From 1872 to 1907, a series of alliances are formed among European major powers. The international system formed by German chancellor Bismarck in order to ensure Germany's hegemony within Europe and prevent a possible French revenge disappears in 1890. Then, the European powers gather in...
Great Britain during the Second World War
Essay - 3 pages - Modern history
Since 1933, the UK and France were not weren't ready economically and financially to wage war against Germany. In 1933, its leader Adolf Hitler, seized power lawfully, and wanted to take revenge after the humiliation of the Versailles Treaty. Indeed, after WWII, France, the UK and the USA...
Bulgarian, Romanian and Hungarian involvement in the Second World War
Thesis - 5 pages - Modern history
The Second World War is commonly misconstrued as an ongoing altercation perpetrated by the singular vision of a power-hungry maniac. Yet to assign accountability to Hitler himself is to ignore the conspiratorial actions of the Nazi's minor allies, whose participation in the war was less about...
Rapport de stage "State Street Bank"
Internship report - 7 pages - Finance
The Grand Duchy of Luxembourg is a sovereign state of 2 500 square kilometers bordered by Belgium, France and Germany. It has a population of over 455 000 of which 38.6 % are foreigners. The city of Luxembourg has a population of 77 300. Each working day, over 117 000 cross-border workers...
Multi-field approaches of the company: Strategy of Adidas
Thesis - 16 pages - Business strategy
The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The company's...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
Marketing study of Nutella
Thesis - 8 pages - Services marketing
Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Financing of the war (1914 - 1918)
Worksheets - 3 pages - Modern history
The issue of funding does not arise at the beginning of a conflict, during a war,the people live on rations. Belligerents merely suspend the convertibility of their currencies into gold (except England where the pound is convertible), with the idea of restoring them when the war is over. It is...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the BRIC...
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
Women during the Second World War (1939-1945)
Thesis - 10 pages - Modern history
The Second World War, which lasted from 1939 to 1945, was more terrible than the First World War. The First World War was fought in France, and did not have any particular villains. However, the Second World War involved conflict at the global level as almost all major nations of the world were...
Nazism in South America: Chronicle of a secret war 1930-1950 - by Sergio Correa da Costa
Thesis - 7 pages - Modern history
Historian and diplomat, Sergio Correa da Costa had the chance to serve his country in the city of Buenos Aires, during the Second World War. Correa lived in the Argentine metropolis during the reign of the GOU (United Officers Group) and later that of Juan Domingo Peron and Evita Duarte de...
Competition between European football clubs
Dissertation - 37 pages - Management
In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...
Technological survey project in the automotive industry: The Volkswagen group
Case study - 8 pages - Business strategy
Volkswagen AG is the leading German automotive group. The global market share of the group is 12.1% and has reached about 20% in its home market: Germany. With 25,400 vehicles leaving the factory each day, the group has been since 1998, the number one European car manufacturer. And it...
The European Central Bank
Essay - 2 pages - European union
While the U.S. Federal Reserve has already lowered interest rates, the ECB has delayed a similar decline in interest rates. Indeed, the ECB sees Europe as "Robust" and sees no need to lower its interest rates. In trying to cope with inflation, the ECB did not realize that the risk of a slowdown...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
How are competences between the EU and the Member States with the Treaty of Lisbon controlled?
Essay - 4 pages - International relations
The European Union (EU), as we know it today, is the result of decade-long integration efforts, and officially came into being with the Schuman Declaration on 9 May 1950. The process of the European construction has been a lengthy one; the primary goal behind a European entity was to prevent the...
Movements of the extreme right in Europe
Essay - 6 pages - Political science
On November 11, 2007, a young Spaniard was killed in a clash that pitted anti-fascist militants and a neo-Nazi youth group affiliated with the Spanish National Democracy. On October 21, 2007, the UDC party strengthened its position as the leading political force in Switzerland. This party,...
The fate of immigrants: Emmanuel Todd
Book review - 7 pages - Social, moral & civic education
Emmanuel Todd is a historian, demographer and French anthropologist who gained popularity owing to his work on the Soviet system; he had predicted its collapse years before it took place, and more recently, he had predicted collapse of the American Empire. In ‘The fate of immigrants'...
Study of the meat market in Belgium (2005)
Market study - 8 pages - Services marketing
Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips. With its 10.4 million inhabitants, Belgium represents a huge market potential. However, the...
Strategy of the Nutella brand and explanatory factors of its leadership
Case study - 13 pages - Services marketing
Nutella stands for fun and enjoyment for young and old, and has been so for over forty years. Distributed by the Ferrero Group, a Product Specialist of cocoa, the pot of Nutella has become indispensable and ubiquitous in family kitchens. However, the success of this spread is based on a secret:...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000...
