Marketing Mix - Zara - published: 28/10/2021
Case study - 4 pages - Fashion and ready to wear marketing
In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by...
Risk management in a merger/acquisition project
Dissertation - 8 pages - Management
The economic context has changed radically in the space of a few years, whether due to globalization or the technological innovations that have appeared and that now dominate the business world. More recently, the health crisis has impacted the entire economy and caused numerous...
Creating a business in France : laws, processes and forms
Dissertation - 3 pages - Startup, entrepreneurship
Every year, many businesses are created in France. In 2020, despite the health crisis, more than 800,000 businesses were created. That is an increase of 4% compared to 2019. However, creating a company is not as simple as that. Indeed, there are many regulations to respect. We will...
Haiti: The first black republic
Essay - 5 pages - Medieval history
In its early years as a wealthy French colony, Haiti was the envy of European imperial powers; however, in the last two centuries it has undergone a major transformation from a blooming Caribbean colony to an economically, socially, environmentally, and politically troubled nation. Since the...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
Business cycles in France
Thesis - 8 pages - Economy general
The INSEE released one of the most concerning figures about the French economic environment: the opinion of the households has never been so low since 1987. In fact, tightening credit conditions, higher oil and primary goods prices, and the American financial crisis are undermining the...
Case study: Heineken (2005)
Case study - 6 pages - Business strategy
Beer is an alcoholic beverage made from malt, hops, yeast and water. The product is highly consumed across Europe, except France, where the product lags in comparison with wine. Three major groups that share the majority of the French market are Heineken, Inbev and Kronenbourg. The French sector...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
Strategic Management of General Motors
Essay - 3 pages - Management
What are the general environmental factors that have an impact on General Motors? General Motors (GM) has experienced very hard times since 2000, just as much as any other company in the car industry. That is why GM had to reduce its hourly workers, which means that 35,000 jobs were eliminated....
Is Capitalism here to stay or is another vision of economics possible and viable?
Essay - 2 pages - Economy general
For many centuries, Capitalism has been the only economic system in the industrialized world. In the present world, this system is in crisis. Billions of people live below the poverty line without any access to food, health care or housing. By capitalism, we mean a system of...
Race and Cardiovascular Health Related to Health Literacy
Litterature review - 3 pages - Medical studies
In examining the correlations between race and cardiac ailments, it is essential to have insight into this subject's place in the bigger scheme of public health and equitable healthcare. Therefore, searching for pertinent information on race and cardiovascular health is...
The Role of Frontline Professionals on Policies Influencing Health
Litterature review - 7 pages - Medical care & personal assistance
Health policies play a pivotal role in shaping the well-being of individuals and communities (Rozaqi, 2023). They serve as the blueprint for healthcare delivery, resource allocation, and public health interventions. Through effective health policies, health systems...
Wells Fargo's cross selling strategies
Case study - 8 pages - Business strategy
Particularly in the United States, the link between politics and banking has always been strong and notably with lobbies so that the US government was used to helping the banking system when crisis hit the country but was also used to withdrawing during auspicious periods. These are partly...
Strategic analysis of the McDonald's company
Thesis - 30 pages - Business strategy
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
Nestle monograph
Thesis - 10 pages - Economy general
Peter Brabeck of Nestle has championed global nutrition and well-being as the former adviser to Francois Mitterrand, but because the driver of the super tanker Swiss chocolate, showed his genius for growth. Nestle is indeed a multinational world leader in food both for humans as well as animals....
Economy of Morocco
Thesis - 10 pages - Economy general
Morocco is a country of 29 million people with low-middle income, and gross domestic product per capita, estimated in 2001 to be 1190 U.S. dollars. Agriculture occupies an important place in the economy, with a share of GDP which has increased by about 15% over the last twenty years, and employs...
Starbucks: A Sustainable Success?
Case study - 13 pages - Business strategy
Starbucks was originally established in 1971 by three enterprising academics who shared a common love for coffee. The original strategy was to sell quality coffee and introduce consumers to drinking coffee, a concept created by Alfred Peet in the United States. In 1981, Howard Schultz, who was...
Presentation of air transport
Market study - 4 pages - Services marketing
The airline industry is a very important segment of the transport sector. This commercial activity allows passengers to carry a few hours and on routes that are negotiated. It began to be used by the rich businessmen, politicians and by individuals. Air transport is used in other important...
Green tourism
Essay - 4 pages - Services marketing
France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...
Behavioral finance: the global financial crisis in the late 2000s
Case study - 4 pages - Finance
The global financial crisis in the late 2000s began from the United States. The crisis sprung from the supply side with the mortgage lending market after the Federal Home Loan Mortgage Corporation reached a decision that it would stop buying high-risk mortgages. Consequently, the...
McDonald's - analysis and evolution of business model
Case study - 10 pages - Services marketing
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...
Greece - Economic, Social issues and Migration crisis
Essay - 5 pages - Foreign markets
Greece is a country located in the South East of Europe. It is a member of the European Union and its population is about 10.75 million inhabitants. It's a member of the EU since 1981 and joined the Eurozone in 2001. In the past few years, Greece experienced an economic crisis, social...
Population Health Concern and Policy Action Addendum: Case Study of Paterson, NJ
Case study - 8 pages - Economic politics
In Paterson, N.J., African Americans' communities suffer from considerable barriers to health care services, which stands out as one of the most relevant population health issues. This disparity stems from various socioeconomic factors, including poverty, income inequality,...
Community Health Promotion Program: Transition to Ontario Long-term Care
Essay - 5 pages - Political science
This is a community health promotion program designed to promote the transition to long-term care in the province of Ontario, Canada. According to a report by the Ontario Long-term Care Association in April 2019, more than 115,000 elderly people in Ontario are in long-term care support. It...
Black Ethnic Group - Health disparity
Case study - 6 pages - Sociology & social sciences
Health inequalities among racial/ethnic minority groups in the U.S. remain disturbingly high, and they provide an evident insight into the common underlying problems faced by these groups, such as lack of access to healthcare and economic opportunities, as well as education and social...
The impact of violence and aggression on Social Workers
Thesis - 7 pages - Social, moral & civic education
‘Violence and aggression pose threats to society and individuals at work or outside of work. The cost in terms of disruption, bad image, and absenteeism, and turnover, accidents at work, burnout and compensation are increasingly becoming apparent. Most importantly these threats negatively...
Strategies used in Primary health Care
Case study - 3 pages - Educational studies
Health is the most precious asset in the possession of human beings. From my classroom experience and through interaction with literature texts, I have come to the conclusion that people can be responsible for their health. In this regard, to be responsible for a personal...
A review of Tom Perrotta's The Abstinence Teacher
Book review - 11 pages - Literature
Tom Perrotta, the reigning bard of American suburbia, can inspire compassion for the most unlikely of subjects. In Election, he humanizes heartless, bitchy Tracy; in Little Children, he measures out kindnesses to Larry the violent racist as well as Ronald the convicted sex offender. But in his...
Prevalence and Health Impacts of Vitamin D Deficiency Among Young African American Children in the United Kingdom: A Systematic Review
Dissertation - 3 pages - Medical studies
Vitamin D is one of the essential nutrients for a child's average growth. It exerts a significant influence on bone mineralization and immune responses. Despite being an essential nutrient, its deficiency is predominantly worldwide, leading to an alarming public health issue. Also,...
