The market for chocolate in Japan
Dissertation - 20 pages - Services marketing
The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been increasing...
All you need to know about negotiating in Japan
Dissertation - 6 pages - Business strategy
In Japan, commercial negotiation is most often carried out in groups; you almost never meet a Japanese alone to talk business, but a delegation made up of several players from the same company. In Japanese culture, a single individual has very little decision-making power because he is...
Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future - publié le 29/09/2010
Market study - 26 pages - Business strategy
Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...
How can a western company setting up business in Japan learn from cultural behavior theory?
Dissertation - 3 pages - International relations
Entering the Asian market can be particularly difficult for British and American companies, due to the various cultural differences. This paper will show how various cultural models can aid a British company to overcome cultural problems when establishing a business unit in Japan. Before...
The International Marketing Strategy of Sanofi- Aventis in Japan, New Zealand and Nigeria - published: 29/09/2010
Case study - 31 pages - Services marketing
The message conveyed by the pharmaceutical major that Sanofi-Aventis is the slogan "Because Health Matters?. The communication will be the same in all countries but the emphasis of the message that Sanofi-Aventis is trying to get across with the techniques mentioned above will be the same in...
Women and Unions in Contemporary Japan - publié le 29/09/2010
Essay - 15 pages - Political science
Post-war Japan has seen considerable change with regard to women. The 1946 Constitution guaranteed for the first time, the equality of men and women under the law. Subsequently, the revised Civil Code and a range of domestic laws, including the Fundamental Law of Education and the Labor...
The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its...
H&M in Japan - publié le 29/09/2010
Case study - 24 pages - Business strategy
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
Why are foreign exchange rates of G3 (the United States, Japan, Europe) so unstable?
Dissertation - 12 pages - Economy general
In 1973, Nixon unilaterally decided to break off all references to gold and to float the dollar to escape the constraints of the international monetary system of Bretton Woods which was becoming increasingly burdensome on the U.S. economy. This ended the system of fixed exchange rates, which had...
Twingo by Renault, in Japan: A case study
Dissertation - 8 pages - Business strategy
Launching a product in a foreign market requires thorough knowledge of that market. The objective is to introduce the Renault Twingo in the Japanese market. Such a venture cannot be successful without rationally assessing the strengths and weaknesses of the product compared to competitors, the...
Comparison between the US and Japanese banking systems - published: 29/09/2010
Thesis - 11 pages - Economy general
The Japanese and the Americans have different perceptions of time. This difference exists as part of their culture and the values they advocate. The cultural, political and historical background consequently leads to two different banking forms: the bank-based and the market-based systems. Until...
International business strategy: The Japanese Car Industry - publié le 29/09/2010
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
The uniqueness of Japan's diplomacy: From Meiji to today
Dissertation - 3 pages - International relations
Japan has always claimed for a particular place in international relations. The Japanese prefer their country to be a unique model of integration - or non-integration - in the world's diplomatic system rather than a “normal power” that has never been supported by any majority...
French wine exports in Japan
Dissertation - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
Procter and Gamble Japan: the SK 2 Globalization Project - publié le 29/09/2010
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
Co-economic climate in Japan - publié le 15/01/2009
Essay - 7 pages - Economy general
For this economic coursework we have chosen to speak about Japan. We think that Japan is a really interesting country to speak about because of its economy which is one of the greatest in the world nowadays. The economy experienced a major slowdown starting in the 1990s following...
Kaizen: The key to Japan's competitive success
Dissertation - 9 pages - Management
The term "Kaizen" is a combination of two Japanese words "Kai" meaning "change" and "zen" meaning "good," and evolves from the ancient Japanese philosophy of actions that lead to sustainable benefits for the society as a whole rather than one particular individual, or actions that benefit...
Japan and China in the 1930's - publié le 12/01/2009
Tutorials/exercises - 11 pages - Modern history
At the end of the XIXth century, the dominant position of European powers and of the United States in the Far East remained unmistakable. In fact, the European powers occupied Indochina and shared the occupation of China. Asia remained a stifled continent. But at the end of the century,...
Success in developmental states of Taiwan and Korea after Japanese colonization
Dissertation - 6 pages - International relations
As Taiwan and Korea, both being former colonies of Japan, began to develop over time, their growth exemplified the characteristics of what we term “developmental states”. These two particular states have exhibited rapid, sustained, export-led growth over a long period of time,...
Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept? - published: 12/01/2009
Dissertation - 4 pages - Services marketing
In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will...
The Meiji era: The opening of Japan to the West - publié le 16/01/2009
Essay - 8 pages - Economy general
In the Westerners' mind Japan remains a country which sometimes presents an extreme modernism (with the painful consequences which one knows nowadays). On the other hand, Japan tries to preserve the old traditions which make imaginations wander and return us to the novels of Pierre...
Japan since 1945-left Asia to join the West? - publié le 12/01/2009
Tutorials/exercises - 7 pages - International relations
In 1639, the rule of Tokugawa Iemitsu officially stated the edict of separation of Japan, establishing a long period of isolationism for the Nippon archipelago. During this period, every contact between Japan and the outside world was forbidden, and “every Japanese who would...
Business plan for exporting RedGreen Danish chic sportswear products to Japan - published: 19/01/2009
Business plan - 13 pages - Business strategy
Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the world of...
China & Japan - publié le 15/01/2009
Essay - 8 pages - International relations
Sino-Japanese relationships are very complex. Historically, both countries have known a kind of “Golden Age” when they dominated the Pacific region. Before the arrival of the Europeans, China was dominant. Then Japan modernized a lot during the Meiji Era (1868) and became...
Implementing Monoprix in Japan - publié le 15/01/2009
Essay - 13 pages - Business strategy
This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market penetration. The objective is to be present...
Women and Unions in Contemporary Japan
Essay - 15 pages - Political science
Post-war Japan has seen considerable change with regard to women. The 1946 Constitution guaranteed for the first time, the equality of men and women under the law. Subsequently, the revised Civil Code and a range of domestic laws, including the Fundamental Law of Education and the Labour...
Immigration in Japan
Essay - 8 pages - International relations
For several decades, Japan has been the only industrial country in the world that did not rely on immigration. Among the OECD (Organization for Economic Cooperation and Development) countries, Japan has the lowest percentage of immigrants. The Japanese government has recently...
Politics essay: Article 9 of the Constitution of Japan, known as the "Pacifist Constitution"
Text analysis - 4 pages - Political science
The 9th Article was added to the Constitution of Japan, known as the "Pacifist Constitution" (Heiwa-Kenp during) during the occupation following World War II. It has been written by the Americans, and is aimed at delegating or limiting Japan's military power in favor of...
Theoretical explanations of the period of peace between Japan and the USA (from 1945 onwards) - publié le 16/01/2009
Essay - 9 pages - International relations
On the 7th of December 1941, Japanese submarines and carrier-based planes attacked the U.S. Pacific fleet at Pearl Harbor, killing 3000 military personnel, and destroying a great part of the fleet. This led to a 4-years war culminating in Hiroshima and Nagasaki, a milestone in human history....
