Marketing strategies of IBM Global Service India
Dissertation - 54 pages - Services marketing
IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...
Human resources management in Siemens
Tutorials/exercises - 57 pages - Human resources
The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of outsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published in 1776. Over the years, the...
Analysis of an oligopoly phone industry in South Africa
Essay - 5 pages - Business strategy
With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with...
Marketing research process
Case study - 4 pages - Services marketing
There are times when an organization might need to do market research for different reasons but the most obvious one is the fact that the organization could be introducing a new product or service in the market and it would like to know how the market might react to the new...
A study on forex risk management
Tutorials/exercises - 48 pages - Finance
Forex markets have been described as continuous auction markets, and have clearing houses for the latest information about supply and demand. They are the meeting places of buyers and sellers of an ever-expanding list of currencies today includes like EUR, GBP and JPY etc. trading...
Strategy marketing of the companies Carriere and Nivert
Case study - 6 pages - Finance
The two companies in this study are quite similar. The family canneries were created centuries ago in the Loire Valley. They preserve the same type of vegetables, and cater to the same type of customers. Their production methods differ and are targeted towards the upstream market. The...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
Advanced corporate finance - published: 24/05/2013
Case study - 5 pages - Finance
An Efficient Markets Hypothesis is an investment theory saying that all relevant information is always reflected in a security's market place by the security price and its trends. In other world, it states that it is impossible to beat the market because stock market...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of...
Can Tesco expand and succeed in North America?
Case study - 30 pages - Business strategy
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry...
Information technology as an enabler of sales and distribution
Dissertation - 47 pages - Business strategy
A competitive edge in sales and distribution network provides much needed muscle to the companies to compete in market place as has been epitomized by companies like HLL, Marico & ITC etc. Use of IT in sales and distribution promises to provide a consistent source of competitive advantage...
Ipod and the renewal of APPLE
Thesis - 22 pages - Business strategy
In 2001, Apple launched its revolutionary product: the iPod, a jewel of technology, which will give rise to a new market; that of the numerical walkman with a hard disk. A forerunner in its field, Apple has always been an innovative firm. Its progress was, for a long time, attributed to...
The importation and the marketing of wines and spirits in Dubai
Market study - 45 pages - Economy general
The Federation of UAE is an Arab country that tolerates the import and marketing of alcohol in a very strict manner. We place ourselves in a Muslim country in the vicinity of the Kingdom of Saudi Arabia, Iraq, in order to study it. We all know the position of Islam vis-a-vis alcohol. In addition,...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a...
Yahoo! - Connecting USA and the World
Market study - 10 pages - Business strategy
Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually hogged...
A study on security analysis for selecting appropriate security
Case study - 79 pages - Management
An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investor is confronted with array of investment avenues. Among all investment, investment in equity is best high proportion....
Business report: Nikon
Thesis - 7 pages - Business strategy
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The...
Apple Inc. - Marketing Project
Case study - 18 pages - Services marketing
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...
Strategic Analysis of the brand of liquor Pernod Ricard
Case study - 12 pages - Business strategy
Pernod-Ricard is a French company which produces alcoholic beverages. It was established in 1975 with the merger of two French anise-based spirit producers namely Pernod and Ricard. During the initial years, the company's strategy was to strengthen its global position by building a strong...
The General society
Case study - 4 pages - Management
Since the 1990s, new features of the banking market have created a mutation in the banking business: not only the technological change and computerization of the data but also the internationalization of trade and customers that cause the emergence of new financial tools. The...
Acquisition of Rossignol by Quiksilver
Case study - 29 pages - Management
This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the...
A study on the futures trading at Kotak Securities Ltd
Case study - 47 pages - Finance
Kotak Securities Ltd. is India's leading stock broking house with a market share of around 8%. Kotak Securities Ltd. has been the largest in IPO distribution. The accolades that Kotak Securities has been graced with include Finance Asia Award (2004)- India's best Equity House Prime...
The Alliance Theater : A case study
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more...
The study on security analysis for selecting the appropriate security through analyzing economy and industry
Tutorials/exercises - 80 pages - Economy general
An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investor is confronted with array of investment avenues. Among all investment, investment in equity is best high proportion....
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
The modeling of the behavior of the international commercial negotiator
Dissertation - 82 pages - Services marketing
"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding the idea that...
Security issues with cloud computing
Case study - 3 pages - Management
As most of the cloud computing services depend on the internet, the availability of the service is incessant. The only thing a user needs to worry about is the security of the data, which is stored on the cloud network, which is popularly known as shared network. Most of the services...
