The concept of economic rationality and its place in the economic crisis
Thesis - 5 pages - Economy general
Economic rationality is talked about when the behavior of individuals corresponds to their interests. Agents are expected to act in a way that maximizes their well-being. This well-being is often calculated with a utility function that takes into account the income and leisure time. The...
Fujifilm vs. Kodak
Case study - 4 pages - Business strategy
Kodak was founded in the late 1880s by Eastman George. Its original name was Eastman Kodak Company. The company is credited for launching its revolutionary camera that made the process of taking photos simpler (Stuart, 2005). Kodak focused on imaging and photography that entailed production of...
A brief look at the market feasibility of an intended hotel
Thesis - 5 pages - Business strategy
As per the definition of MANZINKER and KRAFT of Beam University, tourism is the sum of the phenomenon and relationship rising from the travel and stay of a non-resident so far as they do not lead to permanent residence and are not connected to any earning activity. Tourism today is one of the...
International Engineering Management - Toyota
Case study - 9 pages - Electronics, mechanics, engineering & technology
There are numerous strategies that lead Toyota to first place in the automobile industry. This report will provide an opportunity to better understand the company's history, recognize the main factors that bring success to the business, and analyze cultural analysis between China and...
PESTEL Analysis - Nutella
Case study - 5 pages - Brand management
Nutella is a brand that belongs to the famous Ferrero group, known the world over for its chocolates during the Christmas holidays, in particular and it's spread with an inimitable taste whose success is no longer to be proven. In 2018, the group recorded a turnover of 11.2 billion euros,...
The European employment strategy
Dissertation - 7 pages - European union
Over the last ten years, employment has remained the top concern of Europeans, including new EU members. In fact, due to the lack of change in each national level, EU citizens have grown to trust the European Union more than their own governments to improve their country's employment...
Facebook, Economic Environment and Lawsuits
Case study - 3 pages - Educational studies
Most companies do not establish in the market as fast as they would wish. It takes time to create a niche in the market place and get loyal customers who would boost the company. However, the reverse has been the case with Facebook Company (Collier, 2010). Since its...
Case study: eBay in China
Case study - 6 pages - Business strategy
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling...
Advanced corporate finance - published: 24/05/2013
Case study - 5 pages - Finance
An Efficient Markets Hypothesis is an investment theory saying that all relevant information is always reflected in a security's market place by the security price and its trends. In other world, it states that it is impossible to beat the market because stock...
A study on forex risk management
Tutorials/exercises - 48 pages - Finance
Forex markets have been described as continuous auction markets, and have clearing houses for the latest information about supply and demand. They are the meeting places of buyers and sellers of an ever-expanding list of currencies today includes like EUR, GBP and JPY etc....
Yahoo! - Connecting USA and the World
Market study - 10 pages - Business strategy
Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually hogged...
Information technology as an enabler of sales and distribution
Dissertation - 47 pages - Business strategy
A competitive edge in sales and distribution network provides much needed muscle to the companies to compete in market place as has been epitomized by companies like HLL, Marico & ITC etc. Use of IT in sales and distribution promises to provide a consistent source of competitive...
Business Plan Sales Pitch - The Away Hair, Hair Brush cleaner
Business plan - 6 pages - Luxury marketing
The Away brush has been designed for people who refuse to waste their time. It is a new type of brush in the market place because of its innovative uses. It was developed especially to brush your brush, in fact, there is hair on your scalp but we forgot too often that hair spends a...
E-Business: Sephora.com
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition....
Analysis of National Geographic's sales strategies in London
Case study - 6 pages - Services marketing
Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique and...
Fujifilm strategy
Case study - 3 pages - Business strategy
Fujifilm is more of an elephant than a lion. It is a huge company, but it is not very aggressive. Instead the organizational culture is more passive. It can be stated here that winners firms lead other firms and do not follow them. Unfortunately, Fujifilm falls in the second category. Needless to...
The customer is the king: Relationship marketing
Dissertation - 55 pages - Services marketing
Today it is the consumer who delivers the final verdict. The major application of Relationship Marketing is in industrial good markets and service markets. For relationship to start individual identifiable customers have to surface from the statistical mass of a target segment and...
A closer look at transportation in India
Thesis - 25 pages - Business strategy
Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies distinct markets on an equal footing....
Sports development and governance in Russia
Essay - 5 pages - Sports
Governing bodies happen to be an integral part of the industry of sports. Whatever governing body happens to be organized in some manner that allows it to accomplish its specified mission within the surroundings in which it operates. There exists inherent change within this process since the...
Trading volatility
Essay - 13 pages - Finance
Traditionally, to make a profit, most individual investors and fund managers are forced to take a view on the direction of the price of something. The traditional or fundamental strategy is to study all the aspects of the market-place, all the factors affecting the price or that might...
A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
Freedom of Expression
Case study - 6 pages - Civil law
Freedom of expression is outlined in article 10 of the European Convention of Human Rights and is arguably one of the most important rights that we are granted by the Convention. Through this right we are able to promote truth, democracy and self-fulfilment, which collectively promote the idea of...
East London love story
Thesis - 112 pages - Literature
They were both children of poverty, born into the dark slums of East London. Yet their worlds could hardly have been more different. Eric De Milo blessed with a loving Italian family and an artistic gift that gave him a chance for a better life. On the other hand, Helena Whitman who knew little...
The recent economic crisis both confirms and challenges differing views of globalisation
Essay - 5 pages - Economy general
Globalization is the process of making businesses, philosophies, cultures and technologies on a worldwide basis, and where the global economy is characterized as being an interconnecting market place. According to George Stonehouse and his co-writers in 'Global and Transnational...
Employee retention in a company
Tutorials/exercises - 30 pages - Human resources
Human resource management (HRM) is the strategic and coherent approach to the management of an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business. It's an essential part of every...
A new paradigm in designing an advertisement - an application of real time data warehouse & data mining in preparation of an ad copy
Thesis - 16 pages - Computer science
The purpose of the article is to address the relative information of modeling an ad copy through real-time data warehousing. In modern enterprises the day-to-day activities information is to be stored in data warehouse. We have taken the example of data warehouse concept from SAP Business One...
Obama vs McCain: An analysis of conflict
Thesis - 4 pages - Journalism
Conflict permeates the world that we live in. It is present in every country, in the range of small-scale to large-scale. On the micro level, conflict occurs all the time between as little as two people. Bartering in a market place, arguing over a final grade, and yelling at the car...
The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
Ebay's strategy in China: alliance or acquisition
Case study - 5 pages - Economy general
When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...
Business research and professional development
Essay - 7 pages - Management
Is knowledge management a key factor in performance and sustainability in the management of organizations in the modern times global competitive market place? What are the issues of this concept and what does it provide organizations? How do managers perceive knowledge management?...
