Treaty of Rome and social policies
Internship report - 1 pages - International relations
On 25 March, 1957, six founders - France, Germany, Italy, the Netherlands, Belgium and Luxembourg - signed the Treaty of Rome establishing the European Economic Community (EEC), a common market with free movement of goods, capital, labor and services. In this paper, we will try to...
Business plan for a new board game: Flagpoint
Business plan - 33 pages - Business strategy
A new fun and attractive game is born: Flagpoint. This document describes the development of the new game in all its detail. The study starts with a short introduction of our company and its mission, followed by a detailed marketing research to figure out the needs of our target group. The...
The Schengen Information System (SIS), functions, issues and problems
Thesis - 7 pages - Computer science
The purpose of this essay is to present an overview of the main functions of the Schengen Information system (SIS), as well of the main issues and problems surrounding its use. In the first part of this essay, a description of the functions, the functioning and the architecture of the SIS will...
Strategy of the IKEA group - published: 24/11/2010
Thesis - 20 pages - Management
Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
The luxury sector
Thesis - 5 pages - Services marketing
1. The transformation of the concept of luxury over time I-Disapproval of the ideal In medieval Europe, the concept of luxury was associated with decadence. According to scholars and clerics, the decline and fall of all ancient civilizations (such as the Greek cities, Persia, Egypt, the...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the BRIC...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
The crisis of the years 1590 in England of Tudor
Essay - 5 pages - Modern history
In 1588, Queen Elizabeth I, was seated on the throne for 30 years. Although she had to overcome various obstacles and conspiracies, those years were marked by peace and prosperity in general. However, due to several factors, the situation really began to deteriorate during the last decade of the...
The extreme right parties in Western Europe
Essay - 5 pages - Political science
Europe is experiencing since the mid-1980s (west) and since the fall of the Berlin Wall (East) a radicalization that political observers describe by different names. This is called "rise of the extreme right" or "radical right". It evokes the irresistible rise of "populism" or...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee...
North Atlantic Pact (NATO)
Case study - 7 pages - Political science
April 4, 1949 witnessed the signing of the Treaty of the North Atlantic (or Atlantic Pact) thus marking the birth of the NATO military alliance between the United States, Canada and 10 European countries: France, the United Kingdom, Belgium, Luxembourg, the Netherlands, Iceland, Denmark,...
Is the euro a success?
Essay - 13 pages - European union
Now accused of all evils (stifling exports, slowing growth, feeding speculation, etc.), the euro seems to have become everybody's favorite scapegoat. Yet it remains that this currency is a unique experience (a single currency managed jointly by several countries), and it is undeniable that the...
The reasons for the rejection of the Irish by the treaty of Lisbon
Essay - 8 pages - European union
A blow to Europe was delivered on June 12, 2008, with Ireland handing an emphatic "no" to the Lisbon Treaty which had won over 53.4% of voters. Ireland was the only member of the European Union to hold a referendum on this issue. A referendum is a procedure that allows all citizens of a country...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Study of competition: Innocent Smoothie
Case study - 8 pages - Services marketing
In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...
The future of nuclear energy: The European Energy Policy
Case study - 6 pages - Ecology & environment
It is hard to forecast with any certitude what the 21st century will hold for nuclear power. Still, the issues that will form its future are slightly clear. The goal of this paper is to study the possible role of nuclear energy in the formation of sustainable development in Europe, on the basis...
Strategic Management: Royal Dutch Shell
Case study - 10 pages - Business strategy
Shell is one of most globally renowned companies in the energy industry. The current environment requires the company to get involved in the creation of future solutions to meet the increasingly growing energy demands. So, Shell guides its strategy towards innovation and technology to meet this...
Unilever UK
Market study - 10 pages - Business strategy
Boasting annual sales of nearly ?2.4 billion, after the US, the UK is the second largest Unilever country. Around the UK, it has annual sales of almost £900 million, employing 2,000 people at 11 locations. While there are 400 brands globally, UK has over 35 brands covering food, home and personal...
Greek crisis concerning social justice
Essay - 4 pages - Social, moral & civic education
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Case study: France telecom
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships and...
Ikea, brand audit
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
Critically evaluate the institutional reforms enshrined in the Lisbon Treaty
Case study - 5 pages - Political science
Signed in 2007 and entered in force in 2009, the Treaty of Lisbon is in fact the combination of two pieces of legislation. The first one is a new version for the Treaty of the European Union (TEU). The second one is a replacement of the former Treaty of the European Community (TEC) to the new...
Spain economy: An empirical analysis
Case study - 5 pages - Economy general
Spain is one of the largest economies in Europe with a GDP over 1.3 trillion USD. They experienced an economic boom in the early 2000's as most industrialized nations did. However, with an increasing trade deficit, looming of the housing bubble about to burst and the worldwide financial crisis in...
IKEA: Strategic Marketing in India
Case study - 10 pages - Business strategy
IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion...
Royal Dutch Shell : Strategy management
Case study - 10 pages - Business strategy
The Royal Dutch Shell is one of the most renowned companies in the energy industry. It is engaged in oil and gas exploration and production, transportation and marketing of natural gas and electricity, and marketing and shipping of oil products and chemicals. Shell is also oriented toward the...
The Rise of Choral Polyphony in Burgundy
Essay - 7 pages - Arts and art history
In the fifteenth and sixteenth centuries, there was a flourishing of culture in the Netherlands with the rise of humanism and the patronage of the Dukes of Burgundy. With the advances in trade and commerce, there was also a general prosperity which contributed to the wealth of artistic...
