Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Strategic Analysis - Uber
Case study - 23 pages - Services marketing
Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...
Internal and External Analysis of the Company "Chez le brasseur - La Valette"
Case study - 12 pages - Catering marketing
Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer, Christmas),...
Sri Lanka, economic analysis of an emerging country
Case study - 8 pages - Business strategy
With more than 21 million inhabitants, Sri Lanka is an emerging country, with high-growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...
Analysis of the strategy of the American company Netflix
Case study - 5 pages - Business strategy
Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the "DVD"...
Business Analysis - SRI LANKA
Case study - 10 pages - Business strategy
With more than 21 millions inhabitants, Sri Lanka is an emerging country, with high growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...
Strategic analysis of Nestlé
Case study - 18 pages - Brand management
- Guarantee a high level of protection of the human health - Food awareness campaigns (5 fruits and 5 legumes) - European Union's GDB was 920,541 billions € in 2014 - The EU counts only 7 % of the world population but represent 20 % of the total volume of the imports and the world...
SWOT Analysis - Veolia
Market study - 10 pages - Business strategy
The core business of Veolia is of course the distribution of drinking water. The company offered various services in the area of water that flowed from this craft. With the acquisitions of competitors and suppliers (horizontal strategy), the company has consolidated its position in the water...
Corporate Strategy
Presentation - 18 pages - Business strategy
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.
Smart Water Purification System Business Report
Case study - 5 pages - Management
People who use the Smart Water Purification System enjoy advanced home water filtration that combines nanotechnology with Internet of Things capabilities, ensuring continuous water quality assessment and contaminant purification. Passive filtration methods used by traditional water purification...
PESTEL and SWOT Analyses - Qantas
Case study - 4 pages - Services marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...
Development of Complex Sales: Which Strategy Should Airport Systems Integrators Follow to Develop Their Sales in Saudi Arabia?
Thesis - 79 pages - Business strategy
This subject comes from Automatique & Industrie Company, which is airport sytems integrator for ground, terminal and control tours. The airport market involves exportation of activities for systems integrators companies. The MENA region is full of potential markets. Overall, Saudi Arabia Kingdom,...
PESTEL and SWOT Analyses - Qantas - published: 06/10/2009
Case study - 4 pages - International marketing
Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...
Strategic Management and Business Simulation - CarbonX
Case study - 7 pages - Business strategy
CarbonX business simulation was designed so to evaluate strategic decision making in a highly competitive, innovative, sustainable and strapped about consumers driven field, such as the carbon fiber bicycle industry. Additionally, the industry CAGR will rise to 8.2% by 2030 on account of the...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
Wind Farm Project in Victoria, Australia
Case study - 30 pages - Ecology & environment
For our project, we were tasked with finding a country and building some form of clean energy system in the country of our choice. Our group decided to go with Australia and to build a wind farm there. We came to this conclusion after searching on Google, "locations with the highest amount of...
Case study of Jurassic Toys, Strategy Marketing and External analysis
Case study - 10 pages - Services marketing
This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups...
Managing Events for Hospitality and Tourism - Taste of London
Case study - 12 pages - Management
Taste of London is an annual culinary event with multilateral issues. Commercial, political, economic, and cultural, are all dimensions that characterize this event. A voluntarist spirit emerges from this event, sponsored by both major brands in the food industry, and subsidized by local...
To what extend can the focusing on new generations improve the company's PnL?
Dissertation - 26 pages - Business strategy
Consumers do no longer measure their health by an easily identifiable factor such as weight, they look forward, in a most general way, to take care of their wellbeing. When your vision is bad, it could become an obstacle for your wellbeing and it's intimately related to your happiness. Being...
Organizational Diagnosis - Brazily Fitness
Case study - 9 pages - Management
Brazily Fitness, a reputable company with a strong Brazilian identity, which is among top brands in the industry with fitness and nutritional services, is optimistic about growing and spreading services. Notwithstanding this, the organization is confronted with the unsympathetic issue of...
Deductions and Recommendations for Apple Inc.'s Entry into the Syrian Market
Case study - 8 pages - Business strategy
Apple, Inc. is a world leader in technology, renowned for its creative design of products and services. Beyond a global presence in more than 100 countries and Apple Inc.'s product line consisting of iPhones, MacBooks, and information technologies services like iCloud and Apple Music, the...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Market study - 9 pages - Services marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
The VSM Group: Company analysis
Case study - 8 pages - Management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...
The French Online Dating Site Market
Case study - 9 pages - Digital & e-marketing
Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
