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Theme : Porter's 5 forces

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29 sept. 2010
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Zara: For fast fashion

Case study - 8 pages - Services marketing

According to porter model, there are five main forces to analyze the structure of competition of a given industry. Despite some limitations, this model is of High relevance to identify the main forces of the competition in a given industry. Market growth: the dynamic of the...

07 oct. 2010
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Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

09 nov. 2011
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Strategic Marketing of Caroll in China

Internship report - 16 pages - Marketing theories

The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race between...

14 déc. 2010
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LEGOLAND - Analysis of the toy industry

Case study - 14 pages - Business strategy

Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of educational...

14 déc. 2010
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PSA Peugeot-Citroen

Thesis - 9 pages - Business strategy

The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen over and the...

27 janv. 2011
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Strategic analysis Sanofi-Aventis

Case study - 23 pages - Business strategy

On 1st January 2005, the merger of the French pharmaceutical groups Sanofi-Synthelabo and Aventis, gave birth to Sanofi-Aventis, Europe's leading company in the sector in terms of turnover, and the third largest group worldwide. The company now relies on an international research network to...

16 févr. 2011
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Aussie Fresh export strategy

Essay - 8 pages - Business strategy

Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis of both...

03 mars 2011
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Case study of lastminute.com

Case study - 18 pages - Services marketing

Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in Europe....

18 août 2014
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Fortescue Metal Group Ltd

Case study - 3 pages - Finance

The variation in the share price and the sales volume results from diverse factors within the business environment. The internal and external environment of a business effects its business operations. In the external environment, there are micro and macro factors affecting the business...

12 mai 2011
doc

South Korea: An Electronics Industry

Thesis - 6 pages - Economy general

On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...

03 déc. 2012
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Barclays bank: Strategic management

Case study - 6 pages - Finance

Barclays is a British bank based in London UK and is over 100 years old. Its history began in 1896 when several small London banks decided to join their forces to form a new bank that takes the name of Barclays & Company. In this area, it represented 182 new bank branches, now it has 4800...

07 juil. 2022

Drag Force Measurement

Tutorials/exercises - 7 pages - Physics

In this lab work, drag force measurements on a circular cylinder will be performed by using two experimental methods. One is based on the balance system and the other one, on the determination of the pressure distribution on the outer surface of the cylinder. The objective is to determine...

07 sept. 2023

Tracts, Volume 1, n° 2 - Peter Force (1836) - Civilisation and History of America according to Peter Force

Text commentary - 1 pages - Medieval history

The text presented is an abstract of Tracts, volume 1 number 2, written by Peter Force in 1836, in Washington DC. The first part is an abstract of the Mayflower Compact, a pact written by the Pilgrim Fathers in 1620 during a trip between Plymouth, England and Plymouth, Massachusetts. The...

15 janv. 2009
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How Air France could be differentiated from low-cost carriers?

Essay - 5 pages - Business strategy

The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...

23 sept. 2020
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Hong Kong's port - Geographical advantages and current difficulties

Essay - 2 pages - International economy

With the Hong Kong port slipping out of the world's top five, terminal operators should work together where possible, and focus on competing with ports in the Greater Bay Area and beyond'. Here what says Jonathan Beard, head of business advisory, transportation and logistics in Asia for...

29 sept. 2009
doc

Strategic management in an organization

Thesis - 14 pages - Management

According to Johnson, Scholes and Whittington, ‘Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action' (Johnson, Scholes & Whittington, 2005, p.16).There are many models and senior...

29 sept. 2010
doc

International management strategy: Nestle

Case study - 14 pages - Management

This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the...

12 juil. 2024

To what extent has Iran been a destabilising force in the Middle East since 1989?

Essay - 4 pages - International relations

Iran is a non-Arab Shiite Muslim country of nearly 80 million people, heir to a thousand years of Persian history, and a major regional and international player. Involved for several decades in supporting various armed groups, some of them terrorists, operating in the Middle East and other...

29 sept. 2010
pdf

Lego rebuilt

Case study - 46 pages - Business strategy

Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...

29 oct. 2024

Unraveling Urban Transformation in Atlanta's West End - Gentrification, Policy Forces, and Inequities

Case study - 4 pages - Urban planning

The changes in the urban landscape display the complexity of economic, social, and policy factors that play a role in shaping the cities. Such complex interrelations befell the West End in Atlanta, once a lively, predominantly African-American neighborhood. Today, another case of gentrification,...

29 sept. 2010
pdf

Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China

Market study - 16 pages - Services marketing

To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...

29 sept. 2010
doc

Strategic analysis of "Yahoo!"

Case study - 20 pages - Management

There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...

29 sept. 2010
pdf

Marketing plan for Caroll in China

Case study - 9 pages - Services marketing

In this document we will present a brief marketing plan for Caroll. The firm would like to have a foothold on the Chinese market. As tool, we will use some common instruments such as B.C.G. Matrix, Ansoff Matrix or the well-known 4P's as well as Porter's five forces. An overview of...

29 sept. 2010
doc

Caroll in China: strategic marketing plan

Case study - 22 pages - Services marketing

With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than western ones. That...

29 sept. 2010
doc

The Dasani brand and its positioning - A case study to improve the brand image

Case study - 48 pages - Services marketing

portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....

07 oct. 2010
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Starbucks Corporation Strategy

Thesis - 20 pages - Business strategy

The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the company, its...

08 oct. 2015
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How role of Jakes, as the narrator, informs his character - Interpreting Natives, Abbort Porter

Book review - 2 pages - Literature

Abbotts defines interpretation as a compound of ideas and judgment. In an attempt to understand the idea of Abbotts of an implied author as well as his narrating ideas, this paper discusses the way the role of Jakes as the narrator informs his character. The paper also brings out what he reveals...

20 oct. 2014
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Limits of international law in relation to the use of force

Case study - 4 pages - Educational studies

Countries are allowed within the charter to build up self defence. For example the USA, recently disobeyed this. The legal advisor the state John Ballinger III stated that: ‘The global war on terror-to which some have objected, is not intended to be a legal state. Article 51 in the charter...

16 janv. 2005
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China's beer wars South Africa Breweries. SABMiller case

Market study - 31 pages - Business strategy

1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....

22 nov. 2010
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Need for the safety of port zones

Case study - 8 pages - Logistics

Today, the obligation of ensuring the safety of ship and port facilities has become mandatory. Yet, its scope is limited, as it merely pertains to the security of a link in the chain of ports. The subject we discuss in this document relates to the intricate dynamics within the partnership between...