Country branding: an example of a promotional campaign for Moldova
Case study - 2 pages - International marketing
In order to promote Moldova in Paris, the embassy should focus on 2 axes: the organization of the Moldovan Wine Week during the first week of October and an advertising campaign. The event will be centered around a flagship product: Moldovan wine. Moldova is one of the oldest wine producing...
Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for...
Promotion and career management - A Harvard Business Case
Case study - 3 pages - Business strategy
First and foremost, Boulos is an elitist: he is a self-made man by starting from the bottom to reach high-ranked social hierarchy. He does his best to improve everything he is undertaking and mainly overtaking his counterparts. This ambitious mind-spirit dates to his childhood. By regarding...
Community Health Promotion Program: Transition to Ontario Long-term Care
Essay - 5 pages - Political science
This is a community health promotion program designed to promote the transition to long-term care in the province of Ontario, Canada. According to a report by the Ontario Long-term Care Association in April 2019, more than 115,000 elderly people in Ontario are in long-term care support. It...
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print,...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Promotion of the film: "O Jerusalem"
Case study - 8 pages - Services marketing
With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
Sales Promotion of Red Bull in France and China
Case study - 14 pages - Services marketing
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
A discussion of key models of health promotion
Thesis - 6 pages - Social, moral & civic education
Health is a broad concept, which can embody a huge range of meanings, from the narrowly technical to the all-embracing moral or philosophical. The word health derived from the Old English word for heal (hael) which means ‘whole', signaling that health concerns the whole person and his or her...
Distinguishing 'health promotion' from 'disease prevention'
Essay - 4 pages - Medical studies
Over approximately the past one hundred and fifty years there has seen a series of shifts in our definitions of health and disease and, as a result, also in the approaches taken by governments and health professionals towards it. After an initial focus on sanitation and public health in the late...
A critical analysis of a health promotion initiative
Thesis - 5 pages - Medical studies
One of the fundamental roles of the nurse is the promotion and maintenance of health as declared by the Vienna Declaration on nursing (1988) and cited in Salvage (1993). This reflective account, will discuss the presentation of a health promotion initiative by a third year mental...
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.
Case study - 35 pages - Services marketing
LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Research on techniques for online promotion
Tutorials/exercises - 6 pages - Literature
Being able to choose a research topic presented a special opportunity and also a harrowing realization that being interested in a wide array of topics, narrowing in on one would be a difficult task. I knew that I would have to spend many hours reading about and searching for the information I...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
European Court of Human Rights, Hirst vs United Kingdom (No. 2) [2005] ECHR 74025/01 - The mechanism to promote judicial and national dialogue
Law case study - 3 pages - International law
This document critically examines the impact of the judgment of the European Court of Human Rights in Hirst v United Kingdom (No. 2) [2005] ECHR 74025/01 as a mechanism to promote judicial and national dialogue. In Hirst v United Kingdom, the country faced the European Court of Human Rights'...
Prep for Women Promotes HIV Prevention Options for Women
Case study - 4 pages - Medical studies
In this stage connected to preventing HIV and Prep, it is evident that people have started to recognize the advantages of using Prep as an effective way to prevent transmission. This change is caused by increased awareness derived from several sources like association with healthcare...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
Given the rule of the precedent in the federal judiciary system, how can it promote stability in the law?
Essay - 2 pages - Law's history and philosophy
The actual implementation of the federal judiciary system began with the Judiciary Act of 1789, signed into law by President George Washington. It established the basic structure and jurisdiction of the federal judiciary system and created the Supreme Court as well as lower federal courts. Since...
Nutrition policy in South Korea - Hye-Kyung Park (2008); Kenya's push to promote traditional food is good for nutrition and cultural heritage - Patrick Maundu (2022); How Korean food philosophy can help us reconnect - WP Creative Group (2021) - Nutrition in South Korea and Kenya
Case study - 4 pages - Nutrition, alimentation and dietetic
I decided to take an interest in the all-important subject of nutrition and the innovative policies put in place to address this global problem. As obesity problems increasingly affect the whole population, we need to find keys to return to a healthier and more normal situation. This is the issue...
Places and forms of power - What power and determination do young people have to promote change in our societies and in the world of today?
Essay - 2 pages - Sociology & social sciences
I will talk about the notion of locations and forms of power. In politics and social science, power is the ability to influence the behaviour of people. In order to live together, members of a community accept rules and laws. It helps to create social cohesion, but it can also lead to conflicts...
Does physical punishment of minors promote future unruly behaviors?
Case study - 2 pages - Educational studies
Corporal punishment, such as spanking, is a very common method of disciplining children in many communities, the world over. The appropriateness of implementing such physical punishment by care-givers has become a hotly debated issue nowadays, as societies become more aware of its ill effects on...
In order to promote the wealth of nations, what should be the relationship between the visible hand of the state and the invisible hand of the market?
Essay - 8 pages - Economy general
The decline of social democracy in Europe during the last decade is one of the examples which seem to show that there is no other global alternative for a state regulation under the market in the globalisation context. The predominance of the market in a political economy is not recent. Adam...
Increased market awareness to promote a new business plan - Steelroads Inc
Business plan - 8 pages - Services marketing
The overall marketing plan of Steelroads is to create market awareness and show that we are the “one stop shop” for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has been on line...
Primary Health Care
Case study - 3 pages - Medical studies
Primary health care (PHC) is a fundamental and consistent approach that facilitates a holistic, community-based opportunity to provide individuals and families with accessible, comprehensive care. It encompasses community, society, individuals and adapted, accessible services, which are at the...
Analysing the potential of group work to promote mutual aid and empowerment
Case study - 4 pages - Sociology & social sciences
Mutual aid is group work where there group member is not only a recipient of help but also providers of service in enabling the group to meet its common goals and achieving its common strategy. Empowerment is both a process and a goal. It is a process that involves ongoing development of the...
Practical ways teachers can promote student communication and teaching of the world language- Burke (2010)
Case study - 3 pages - Educational studies
In order to be effective in the teaching of the world language, language teachers need to find the most effective ways that will develop not only the learners interest in the language but also competence in the usage of the L2. This is because the ultimate goal of teaching a second language to...
What is representative democracy? Is it aim to restrict or to promote popular rule?
Thesis - 4 pages - Political science
One may accept, as Dahl did, that representative democracy is a means to democratize a government. Yet, representative democracy is far from being a true democracy, both restricting and promoting popular rule. The concept of representative democracy derived from the criticism of absolutism, held...
