A start Up of public omnibus boat in Lyon City
Case study - 8 pages - Services marketing
My line of business is public transport and my goal is to launch the phenomenon of the public collective boat in Lyon in bringing another alternative of public transport in Lyon after the underground, the bus, the tramway and finally the vélo'v (free access to rent bicycles). This...
Subway - UK Operations
Market study - 10 pages - Business strategy
Subway, an American restaurant franchise that primarily sells submarine sandwiches and salads, opened operations in the UK in 1996. In 2001, the company reached the 50th store mark and by 2010 it had become UK's most successful seller overtaking its chief fast food rival McDonalds in the number...
Almasah international real estate: The real estate market in Dubai - publié le 20/01/2009
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Synthèse de 'A General Theory Of Entrepreneurship: The Individual-opportunity Nexus - publié le 29/09/2010
Book review - 22 pages - Management
L?entrepreneuriat est un point d?ancrage de notre société. De plus en plus de personnes sont engagées dans une activité entrepreneuriale. Mais, malgré le nombre d?études sur ce sujet, aucun savoir cohérent n?émerge. Pourquoi ? Le principal problème est l?absence d?étude globale sur...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
Almasah international real estate: The real estate market in Dubai
Market study - 48 pages - Foreign markets
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Study of the IFRS/IAS standards
Dissertation - 42 pages - Accounting
The chief executive of KPMG, Jean-Luc Decornoy, had announced in June 2006 that the goal of harmonization of financial statements was not reached between accounts and areas between countries. This statement raises many questions about the reasons, and this is an invitation to reflect on the theme...
Beneteau, an international market leader - publié le 29/09/2010
Case study - 39 pages - Business strategy
Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...
David Ricardo (1772-1823) - publié le 30/11/2010
Thesis - 7 pages - Economy general
David Ricardo was a prominent figure of his time. He participated in the great debates on the currency, the Corn Laws and so on. He associated with Smith and found numerous proposals that needed to be discussed. He published the 'Principles of Political Economy and Taxation' in 1817....
International human resource management
Case study - 12 pages - Human resources
One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating employees. The subject of international human resource...
Rosendahl's case
Case study - 17 pages - International marketing
This project is written based on Rosendahl A/S where, we as consultants need to cope with the different types of problems that company is faced with. Rosendahl is a design company that unites many well known Danish designers. Recently the company has signed a contract with the Danish Stones...
Tempo Job case study
Case study - 20 pages - Business strategy
Nowadays, the temporary job sector in Belgium is hit by a crisis just as in the other European countries as well as on a worldwide level. Nonetheless, Comex Ltd, a renowned global company active in various sectors, has decided to implement a new temporary job network on the BeLux...
"Vélocation": self-service bicycle system for Nantes (2007)
Market study - 27 pages - Services marketing
Product Vélocation: This project aims to take advantage of a healthy, convenient and fun alternative to other forms of private or public transportation. By using the latest advances in technology to spur anti-theft devices, we believe that we can create an affordable biking network that can be...
Knowledge, growth without scale effects, and the product life cycle - publié le 27/07/2006
Dissertation - 260 pages - Economy general
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the nonrivalrous nature of knowledge, which means that one person's use of certain knowledge does not diminish another person's use of the same knowledge (at the same time). This important property...
International human resource management - published: 15/01/2009
Thesis - 13 pages - Human resources
One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating employees. The subject of international human resource...
Career management: Women and the Glass Ceiling
Thesis - 27 pages - Human resources
There has been an increase in the participation of women in the professional world today. They are becoming increasingly qualified and skilled. However, this increase in opportunity has not led them into illusions and they do not consider themselves lucky. They do not compare their situation to...
Activity analysis and strategies of the Accor group
Case study - 8 pages - Business strategy
With nearly 8 billion Euros in sales, Accor is the European leader in hotels and world No. 1 in business services and public institutions. Major player worldwide, the group is present in 140 countries and employs over 168,000 people. The Group operates hotel brands present in all market...
Knowledge, growth without scale effects, and the product life cycle
Dissertation - 260 pages - Economy general
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the non-confrontational nature of knowledge, which means that one person's use of certain knowledge does not diminish the relevance of another person's use of the same knowledge (at the same...
Nuts and bolts notebook
Case study - 18 pages - Educational studies
Structure of the Business -Broadway, Off-Broadway, and the bulk of major regional theatres cast out of New York -All pilots will cast in NYC, even if they then fly you elsewhere -More and more movies are filming in NYC -The ability for self-production is thriving and expensive Los Angeles...
The Growth-damaging Channels of Corruption in the Developing World
Essay - 6 pages - Political science
If the word corruption needs to be defined with the hope that its meaning would gain common acceptance, then one must consider the words coined by Tanzi in 1998. The words read as ?the abuse of power for private benefit.' The point to be considered is that corruption still remains a concept...
Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop
Business plan - 7 pages - Business strategy
The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the coffee we...
Business Strategy of consulting marketing firm "Le Tre Caravelle (tourism, real estate)"
Internship report - 27 pages - Tourism marketing
Le Tre Caravelle is a marketing company specialized in the field of tourism, hotel and real estate. This company, based in Milan, primarily works off line on advertising and events, such as "planning and management of multi-media campaign, stands and fairs", but also and more particularly online,...
Organizational change and leadership
Course material - 6 pages - Management
When spe?king of org?niz?tion?l ch?nge, ?n import?nt tool in m?n?gement th?t ?ims at providing sust?in?ble development ?nd const?nt growth, it is worth mentioning about le?dership which is ? vit?l qu?lity for ? m?n?ger who is e?ger to come out with the best solution ?nd outcome for the pl?nned...
East London love story
Thesis - 112 pages - Literature
They were both children of poverty, born into the dark slums of East London. Yet their worlds could hardly have been more different. Eric De Milo blessed with a loving Italian family and an artistic gift that gave him a chance for a better life. On the other hand, Helena Whitman who knew little...
Business Plan of Bullea
Business plan - 12 pages - Economy general
Bullea is a scuba diving center based close to Marseille in Carry le Rouet. This scuba diving center will offer its future customers dives in beautiful locales in the Mediterranean Sea with the provision of validating their PADI, FFESSM and CMAS certifications. Moreover, we will provide...
A 'Realty' Check: The real estate scenario
Thesis - 16 pages - Economy general
We all know how volatile the real estate market is yet we all are lured by the real estate market in some way or the other. Either we enter the real estate market as a buyer or as a seller or may be as an investor and in some cases with the intent of making it big in this sector. However, most of...
Organizational change and leadership - published: 29/09/2010
Essay - 6 pages - Management
When spe?king of org?niz?tion?l ch?nge, ?n import?nt tool in m?n?gement th?t ?ims at providing sust?in?ble development ?nd const?nt growth, it is worth mentioning about le?dership which is ? vit?l qu?lity for ? m?n?ger who is e?ger to come out with the best solution ?nd outcome for the pl?nned...
The new American musical: How the musical has changed to attract a new audience?
Essay - 6 pages - Film studies
Throughout the greater part of the twentieth century the American musical has entertained audiences of all ages and backgrounds. The musical has become a reflection of American life: sometimes tragic, somewhat unpredictable, but always persevering. The American musical has taken many shapes...
Strategic marketing management: Debenhams - publié le 29/01/2012
Case study - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Development of Complex Sales: Which Strategy Should Airport Systems Integrators Follow to Develop Their Sales in Saudi Arabia?
Thesis - 79 pages - Business strategy
This subject comes from Automatique & Industrie Company, which is airport sytems integrator for ground, terminal and control tours. The airport market involves exportation of activities for systems integrators companies. The MENA region is full of potential markets. Overall, Saudi Arabia Kingdom,...
