Report and recommendations: Cathay Pacific - published: 04/03/2008
Case study - 7 pages - Brand management
The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...
Business report: Nikon
Case study - 7 pages - Brand management
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and...
Social Marketing Report: Mexican Gangs
Essay - 5 pages - Political science
For this report, I chose to study Mexico. I think this country is one of the best examples concerning gang culture. Indeed, this problem isn't a problem of the past, but is a current problem. In the beginning of the twentieth century, the USA banned opium consumption. That permitted...
The news, a place of exercise in self report
Essay - 9 pages - Psychology
"When we come to refer to their works (Romans Apollinaire and Jules), we take responsibility to dream anonymously within what they have written or painted, focusing, for example, in a deliberate way on such detail or such phrase that does not in itself (if that expression in a sense) have the...
Waterstones bookshop Drake Circus branch Plymouth Group written report
Case study - 10 pages - Business strategy
It has been obvious over the past few years that the traditional book industry is in decline, especially because of the rise of the digital economy and particularly eBooks, online shopping and social media. Despite efforts from the British government to encourage bookshops to favor culture for...
Marketing Audit Report: Case Study of Penton Ltd - published: 31/03/2010
Case study - 7 pages - Audit
This report presents an extensive study of the main components and principles of a marketing audit with specific reference to the firm ‘Penton Ltd'. Penton Ltd. is a medium sized DIY manufacturer which has been facing declining profit margins and stagnant sales in recent years. A...
In company project, final report : Costa Croisières
Case study - 24 pages - Tourism marketing
Our report intends to provide COSTA CROISIERES with useful data regarding the Cruise Market in China on one hand and expatriates' needs and expectations in terms of a vacation on the other. The main purpose of this report is both to analyze deeply and try to come up with...
Business report : Veolia Environmental Services
Case study - 31 pages - Services marketing
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
Stem Task Report: Added Value/Value Selling
Case study - 15 pages - Business strategy
Visiting the showroom of a large printer and copier manufacturer, an attentive observer realizes that, although every copier has the same name tag on it, the design and the material used differ between products. This could be considered odd, as the products have the same colors and the...
Personal Statement: Sample report
Case study - 3 pages - Psychology
I have always had a desire to be a change to other people. Success to me has been subjective not objective. My journey into pursuing occupational therapy, to me is like a revelation. It came at the right time and the right place. From that moment, i see my future as an occupational therapist. It...
Grant Application Report
Case study - 3 pages - Educational studies
Childhood discrimination, as well as, aggressive offending can be too widespread and fundamental social troubles that cautiously continually confront the present society. The current findings contain four vital goals: to record the pervasiveness of criminal behavior, grown up criminality together...
HR Report: Case study
Case study - 14 pages - Human resources
Over the years, the global setting for the organization's operations has significantly altered most corporate approaches to ensure the organization keep up with the dynamic environment. Nevertheless, the corporate leaders have substantially committed to inculcating a reputable culture for the...
Book Report- The Richest Man in Babylon
Case study - 3 pages - Literature
The Richest Man in Babylon by George Clanso acts as a financial guide using different sets of parables, which relate to the ancient Babylon. This is through their encounters in managing households and businesses, thus offering basic lessons concerning financial wisdom. The book therefore equips...
Accounting report to the board of direction
Case study - 5 pages - Business strategy
Today our company is using a cost-plus pricing approach to price its product. In fact this method used to price our products can be inadequate in certain cases for our firm. In the usual course this method is used in a monopoly situation. Today, we have to try to notify if our company has a...
Final Strategic Analysis Report BIC
Case study - 39 pages - Brand management
BIC produces and commercializes stationery products, lighters, shavers, water sports items (BIC sports), and services with promotional items (BIC GRAPHICS). It is a multinational group established in 160 countries, with more than 8400 employees and 24 manufacturing facilities. More than 3,200,000...
Jetstar product development report - published: 04/09/2009
Case study - 7 pages - Tourism marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Managing an integrated supply chain: report on site visit Lyon Terminal - published: 29/09/2010
Case study - 10 pages - Management
On a global vision, containers are generally carried from the port of Fos-sur-Mer (Marseille) by river boats until Lyon. Then, they arrive at Lyon Terminal, where they are unloaded. Containers are generally stocked in the storage areas until they are loaded on trucks or trains. From Marseille, it...
Trading and investment opportunities report for Mongolia
Market study - 15 pages - International economy
The objective of this report is to identify potential investment and trading opportunities for Mongolia in the following five countries: Laos, Kazakhstan, Cambodia, Papua New Guinea, and Sabah (Malaysia). The source of data for identifying the country for potential trading and investment...
Invest consultancy report
Market study - 4 pages - Finance
In a few years, soft drinks became the symbol of our modern, globalized and standardized foodstuffs. These generally fizzy and very sweet drinks are made water-based, charged with carbonic acid, with fruit syrup or plant extracts. Regarding the soft drinks market, it is dominated by three huge...
Nespresso, crisis communication report : implantation in Israel
Case study - 6 pages - International marketing
For more than 20 years, Nespresso, which is a subsidiary of the Nestlé Group, managed to transform the very bitter beverage coffee, to an elegant and pleasant product thanks to its expertise on quality coffee and coffee machines as well to its efficient marketing campaigns. With the success of...
Boko Haram's report
Case study - 4 pages - Political science
For several months, armed groups in Boko Haram seem engaged in a scorched earth policy in Borno State (in the north-eastern Nigeria), the heart of their settlement area. They attack villages, engage in destruction, looting, burning crops and killing, seemingly at random. The use of violence by...
Wesfarmers annual report 2012 -Accounting concept and systems
Case study - 4 pages - Educational studies
In the definition of cash, for the sake of preparation of the statement of cash flows, this company has used several terms, explanations and implications. The company has dealt with the operating revenue, earnings that have been made by the firm during that year, the net profit, the operating...
A report on the market "Sukuk"
Market study - 9 pages - Finance
Global capital markets have long been functioning without Islamic components. Only recently have they been subject to the emergence of a new dimension: the sukuk (Islamic Bond) market. The sukuk market has experienced a spectacular growth since 2001 in the Middle East, supported by ultra-high...
Capitalism and report time. Essay on chronophobie capital
Text commentary - 9 pages - Theories and economic notions
How has capitalism transformed our relationship to time (cosmic, historical, social, and individual)? To address this question, I shall refer mainly but not exclusively to Marx. Though it does not give us a systematic and comprehensive analysis of this issue, there are notations about it...
Internship Report: KX Associates - Advantages and Inconveniencies encountered by a small company coping with the 2009 financial crisis
Thesis - 10 pages - Finance
The purpose of this report is to study the reasons why KX Associates, a full service event, Public Relation and Marketing Agency, is facing a reorganization of its internal environment. Moreover, the objectives are to examine how the company reacts to those circumstances and to recommend...
A report on total quality management
Case study - 8 pages - Management
For eons the concept of TQM has been widely used by organization, company, teams and firms in different countries to improve efficiency, effectiveness and quality, a factor that acts as impetus to maintaining competitive advantage and effective human resource management. Indeed in the...
A report on human resource management
Case study - 4 pages - Human resources
This report draws on an investigative and deductive analysis research paradigm, which seeks to define the various concept dealt in human resource management. In this concept, a brief definition of what connotes a contract of employment will be outlined. The discussion then emphasizes on...
Crop science project report: Seed Germination
Case study - 7 pages - Biology
Cultivation of many crops required for food production, depends on the germination of seeds, although there are exceptions where vegetative propagation is carried out. The seeds of legumes and cereals are themselves some of our most important food sources, but their importance lies within the...
Bio-Fuel Enzyme Lab Report
Case study - 10 pages - Biology
When talking about enzymes, also known as proteins, you are talking about 3-dimensional structures in your body that act as catalysts, which speed up chemical reactions. If enzymes did not exist in our body these chemical reactions would be occurring at a slow enough rate to where our body would...
IMF article IV 2011 - Country report on South Africa
Case study - 10 pages - Sociology & social sciences
Advocacy about the overvaluation of the South African rand isn't completely new , since South Africa has given up the financial rand and fixed exchange rate in 1995 , and since it is also known as suffering from “Dutch Disease”, relying essentially on its huge natural resources to...
