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05 déc. 2025

Market Analysis for Bio-Restaurant Implementation in Laval: Consumer Preferences and Demographics Study

Market study - 6 pages - Catering marketing

Unlock the Potential of Laval's Dining Scene: Discover the Demand for Bio Cuisine

14 oct. 2025

Comparative Advertising in Restaurant Industry: Legal Implications

Tutorials/exercises - 1 pages - Competition law

Discover the legal and financial implications of comparative advertising in the restaurant industry through real-life judicial cases and court decisions.

26 mars 2024

Managing Hospitality and Tourism Projects - Aster Restaurant (London)

Case study - 11 pages - Management

Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is, therefore, the object of budgeting of means and a balance sheet...

24 sept. 2023

Managing hospitality and tourism projects - Guest complaint follow-up procedure in Aster restaurant (London)

Case study - 12 pages - Management

Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is therefore the object of a budgeting of means and a balance sheet...

13 août 2022

Business Plan - Sparkle Bar and Restaurant

Business plan - 7 pages - Catering marketing

Sparkle is a medium-sized enterprise that intends to operate in the UK restaurant and bar industry. The restaurant will be located in Clapham, South-West London and will have a seating capacity of 84 patrons. The firm intends to gain a sustainable competitive advantage in the UK...

04 août 2022

The best restaurants in New York City

Practical guide - 2 pages - Everyday's life

This document offers a list of the most appreciated restaurants in New York City, ranging from restaurant chains to more luxurious places.

11 oct. 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

07 janv. 2016
pdf

Kimpton Hotels & Restaurants

Case study - 5 pages - Tourism marketing

The hotel chain "Kimpton Hotel" was created in 1981 by William Bill Kimpton with the first hotel in San Francisco. That year he invented the concept of boutique hotel in order to provide an unique and exceptional customer experience. Each hotel reflects the energy and personality of each...

08 oct. 2015
doc

Olive Tree Restaurant business operational systems assessment

Case study - 6 pages - Economy general

The Olive Tree Restaurant is strategically situated within the fringes of Ealing area in a building that was formerly being used as a bank. A case study on the restaurant has been provided to analyse the business position of the restaurant. Reflecting on the case study, a...

29 sept. 2015
doc

Does displaying nutritional information in fast food restaurants impact consumers ?

Essay - 22 pages - Medical studies

In Western societies food is usually readily available, but poor nutritional choices have been linked to poor health as well as to such things as diabetes, obesity and heart disease. Often these choices involve fast food. (NHS Choices, undated):- The observed association between the number of...

27 oct. 2014
doc

The Fast Food Marlet : a New KFC Restaurant in Vietnam

Worksheets - 1 pages - International marketing

We have decided, (along with my colleagues) to establish a new subsidiary in Vietnam. After studying this market, we have discovered potential opportunities, which will enable us to develop our new fast food outlet. Firstly, Vietnam is a developing country and is on par with the other developing...

29 nov. 2014
doc

Bikini restaurant : our innovative concept

Case study - 28 pages - Services marketing

Our principal idea is the opening of a new restaurant intended for the general public and especially for students aged between 18 and 25. Indeed, we noted that the tendency in eastern France was “to eat well, eat quickly”. This is why we felt that students would be interested in...

06 nov. 2014
pdf

Privately Owned Restaurants versus Large Chains

Case study - 10 pages - Educational studies

For most organizations operating in direct service line industries, they are faced with sustaining the excellent delivery of services while containing the mushrooming of variable costs attributed to everyday operations. Ordinarily, exceptional customer service is a critical component for the...

12 nov. 2014
pdf

Research methodology on Business plan: Snaxatac Restaurant

Business plan - 15 pages - Management

This paper is about a new business venture and the various problems, consequences and its solutions as faced by an entrepreneur. Our research will help us identify the factors that should be recognized and acknowledged by an entrepreneur before launching a new business venture. One of the most...

11 août 2014
doc

International Marketing: Launching a French restaurant in Spain

Market study - 8 pages - Tourism marketing

Spain is a European country situated on the South Western of France, on the Eastern side of Portugal. It is boarded by Mediterranean Sea and Atlantic Ocean. As we can see it on the picture, the Spanish flap is composed of three colours: red on the top, a yellow stripe and a second red one. The...

11 sept. 2014
doc

Strategic management in business operations of the fast food chain restaurant Quick

Case study - 15 pages - Brand management

Quick is the largest chain of fast service restaurants in Europe. It was founded in 1971 in Belgium and is one of the direct competitors of Mc Donald's. By 1st January 2006, the company had built a network of 406 restaurants, most of them in France, Belgium and Luxembourg....

11 sept. 2014
doc

Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)

Dissertation - 43 pages - Brand management

We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...

21 févr. 2014
doc

An opportunity for entrepreneurship within Antoniou Restaurant Industry

Case study - 5 pages - Management

Antonius restaurant industry located at Cabo San Lucas in Mexico generated over $1.34 billion in sales in 2012. Cabo San Lucas is one of the most beautiful cities in Mexico with several tourism sites. Due to its increasing significance as the spa destination with a great variety of sites...

31 juil. 2014
doc

Subway Restaurant: Case study

Case study - 3 pages - Business strategy

The world has evolved to a state where businesses have to utilize a variety of strategies in order to be successful. Furthermore, this evolution has also resulted in extreme competition among players in the business environment. In this subway restaurant, such competition requires a...

28 juil. 2014
doc

Start-up business plan - Asian Restaurant

Business plan - 2 pages - Business strategy

The name of the company that we intend on launching is Ambrocio Restaurant. This is a restaurant that is expected to be one of the busiest ones in Asia. This is because we have chosen an ideal site for it, at a shopping mall in Hong Kong. The mission of the company is to be a...

25 nov. 2013
doc

Choosing a marketing mix for a restaurant

Case study - 2 pages - Business strategy

The marketing mix is a term that has been continually used to refer to a set of strategies adopted by a business to achieve certain pre-determined objectives. The set of tactics is used across different businesses that provide both products and services. The general reference to marketing mix...

10 déc. 2012
doc

Marketing plan by BYB consulting: Koi restaurant

Case study - 30 pages - Business strategy

Sushi Shop is a French chain of fast Japanese food which is developed world-wide (Luxembourg, Spain, Switzerland, Belgium and USA) with a turnover of 110€ millions. The sushi shop adventure started in 1998, created by Gregory Marciano and first established rue de Longchamps in Paris and...

26 févr. 2010
doc

Strategic analysis of Viagio : a pasta restaurant

Case study - 10 pages - Business strategy

Viagio was born in December 2004, from the collaboration of the group Bertrand and the French leader of the pasta market: Panzani. They wanted to create a new concept of fast food targeting families. They opened their first restaurants in Paris and now have 18 outlets all over France. They...

25 janv. 2010
doc

The Fun House' : Pub Restaurant

Market study - 8 pages - Management

This document presents the launch of a new pub and restaurant "The Fun House" in Les Clayes Sous Bois. As a young entrepreneur living in a wealthy Parisian suburb located at 10 km from Versailles and 27 km from Paris, I plan to launch a new restaurant in my hometown. This idea comes...

09 août 2010
doc

"Au Garde-Manger" - Opening a New Medieval Restaurant in the East Riding of Yorkshire

Case study - 4 pages - Management

In France, the growth and success of medieval restaurants in historic cities like Paris, Angers and Avignon, shows the interest of people as it relates directly or indirectly to the culture. People like to have fun, learn something whilst having a good time around a table. I chose to...

29 nov. 2010
doc

Business plan: the luxurious Gold Star Restaurant

Business plan - 8 pages - Business strategy

WWe are a 4 star restaurant that also enjoys a 2-star rating in the Michelin Guide; this proves that we are actually a luxurious restaurant with dishes that are renowned for their quality. We offer our patrons two rooms that are tastefully furnished and decorated, to respect their...

29 sept. 2010
pdf

The Garden Organic Restaurant: Business Plan - published: 29/09/2010

Business plan - 29 pages - Services marketing

The Garden, a trendy organic restaurant, and classified as a health food restaurant, will open in April 2005 in the city of London (England) on Jamaica Road. The Garden is a great place to eat, offering the blend of an intriguing atmosphere with excellent, tasty, original and...

29 sept. 2010
doc

Bikini restaurant : our innovative concept - published: 29/09/2010

Case study - 28 pages - Services marketing

Our principal idea is the opening of a new restaurant intended for the general public and especially for students aged between 18 and 25. Indeed, we noted that the tendency in eastern France was “to eat well, eat quickly”. This is why we felt that students would be interested in...

29 sept. 2010
doc

Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe) - published: 29/09/2010

Case study - 43 pages - Services marketing

We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...

21 avril 2010
doc

Sector Analysis for the establishment of diet restaurant in San Diego (California)

Market study - 10 pages - Services marketing

My business idea is to make a health restaurant which will propose a large offer of menus with a great health aspect. Indeed, the concept of this restaurant is to propose different menus elaborated with ingredients known to be good for health and which help a good health...