Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...
The strategy of selling online by the natural cosmetics group L'Occitane (2006)
Case study - 18 pages - Economy general
It was decided to focus this topic on the cosmetics market as there is a certain passion for this field and the professional ambition is common, as there is an interest to eventually become a part of the cosmetics market. This is a dynamic market, which offers, many prospects in terms of...
Cash management services
Thesis - 19 pages - Finance
With the growing pressure on interest spread, banks are focusing their attention on the 'fee based' Services. The exponential growth in IT and Communications has helped banks in developing and delivering customer friendly products in the areas of Collections and Payments. As we are all...
Security using firewalls
Thesis - 6 pages - Computer science
In this age of universal electronic connectivity of viruses and hackers, of electronic Eavesdropping and electronic fraud, there is indeed no time at which security does not matter. The explosive growth in computer systems and their interconnections via network has increased...
A study on biosensors
Thesis - 26 pages - Biology
A Biosensor may be defined as “a compact analytical device incorporating a biological or biologically-derived sensing element either integrated within or intimately associated with a physico-chemical transducer. The usual aim of a biosensor is to produce either discrete or continuous digital...
Apple Inc: Building a corporation the Apple's way
Thesis - 10 pages - Business strategy
Apple Inc is famous for launching fast selling products. We have to see if Apple is really on the right track or if they will be seeing the trough of a business cycle sooner than later. First we will go over the Apple Inc Business functions, then we will look at where they are now, finally we...
Flash in photography
Thesis - 2 pages - Electronics, mechanics, engineering & technology
Today electronic flash is by far the most popular source of light in photography. The color balance of the electronic flashgun matches that of daylight. This method of judging color balance is called ‘color temperature'. The sun and electronic flashguns have a common...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
Software business models for AUTOSAR automotive world standard (rapport de stage, 2006)
Essay - 12 pages - Computer science
AUTOSAR (AUTomotive Open Standard ARchitecture) is a promising initiative that aims at establishing open standards for automotive E/E architecture. AUTOSAR compliant basic software ensures independency of the application software from the underlying hardware and allows modularity as well as...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Economy general
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of...
PSA Peugeot-Citroen
Thesis - 9 pages - Business strategy
The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen over and the...
Motorola USA: Carving a Niche and Surviving Adversities
Market study - 10 pages - Business strategy
The name "Motorola" has been synonymous with innovation for quite some time now. Motorola Solutions Inc., formerly known as Motorola Inc., founded in 1928, is headquartered in Schaumburg, Illinois, and provides products and services to educational segment, government, retail, health care,...
Carlos Ghosn: Multicultural leader as CEO of Nissan and Renault
Case study - 6 pages - Business strategy
As we have seen in class “Cross-cultural management studies the behavior of people in organizations around the world and trains people to work in organizations with employee and client populations“. This case study is a perfect example of a good cross-cultural management. In this case...
Intel Strategic Analysis
Case study - 7 pages - Business strategy
Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel's strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a...
Witnesses and Data Messages
Law case study - 3 pages - Criminal law
In terms of section 15 of the Electronic Communications and Transactions Act, 25 of 2002 ('ECTA') the legal requirements for the admissibility and weight of data messages are stipulated by the Act. The term 'data message' means data generated, sent, received or stored by...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that...
Kodak - Market scenario in the US
Market study - 10 pages - Business strategy
Eastman Kodak Company (Kodak), incorporated in 1901, is engaged in the sale of imaging products, technology, solutions and services to consumers, businesses and professionals. Kodak's products also include prepress equipment and consumables; imaging sensors; workflow software and services;...
Case analysis: Haier strategy in India
Case study - 2 pages - Management
In 2004, Haier opened operations in India with the aim of accessing the country's large market, gain from India rapidly expanding economy and push by Chinese government's push for Chinese companies to become multinationals after China joined the World Trade Organization (WTO) in 2001. The...
Study of Renault's strategy
Essay - 9 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
Marketing using sports in India
Dissertation - 38 pages - Services marketing
If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan...
Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad
Case study - 3 pages - Business strategy
Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated...
RFID (Radio Frequency Identification) Medical Tags
Thesis - 10 pages - Management
This small business venture attempts to solve a problem that many hospitals have to deal with on a daily basis along with paramedics who serve injured patients. Hospitals spend millions of dollars on patient filing and patient information. However, many times, physicians may lose crucial...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary...
Sony, a case study: The advantages and disadvantages of outsourcing
Thesis - 5 pages - Business strategy
Today, the pursuit of profit and lower costs are a major issue for large global companies. Indeed the emergence of new technologies in business and the spending on research and development, logistics have become too high to bear. Thus, large firms have resorted to outsourcing some of their...
Privacy and Internet
Dissertation - 25 pages - Civil law
The Internet is a wonderful tool for information and communication but the fact remains that many applications that are related to it latter raises many questions about the protection of the privacy of the user. The computer has invaded our lives, whether in the workplace or at home. At the same...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Sony' s innovative strategies
Essay - 4 pages - Services marketing
Sony, created in May 1946 by A. Morita and Masaru Ibuka, was originally called the Tokyo Telecommunications Engineering Corporation. At the beginning, Sony was a small company but today it has obviously become a recognized global company. This firm, which follows the concept ofKereitsu was based...
