Strategic Marketing of Caroll fashion house in China
Market study - 9 pages - Services marketing
Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...
International marketing report: Burberry
Market study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...
Strength, pride and soul
Case study - 3 pages - Educational studies
“They said we could take only what we could carry, so we carried strength, pride, and soul.” This is the introduction to the book, Only What We Could Carry, which talks about the lives of Japanese Americans during the turbulent time of World War Two. With only minutes to pick out what...
Symbolism in Obasan
Case study - 2 pages - Literature
Throughout the novel Obasan, Joy Kogawa uses symbolism to communicate short but important messages to readers conveying the various themes of the novel. One main idea expressed through images and symbols includes the deterioration of conditions for the Japanese Canadians as they are stripped of...
TMode: Trade show of fashion creators
Essay - 3 pages - Journalism
The fashion industry includes, in term of activity, the manufacture of clothes, footwear and of sweaters, shoes, perfumes and jewels. An industrial company on 10 works in the field of the fashion. Sector was little concentrated, it groups together almost 2000 companies of more than 20...
Tom Ford vs Marc Jacobs
Case study - 52 pages - Business strategy
Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...
Pounding the concrete or entering the pool: Efforts to reduce driving
Thesis - 5 pages - Sociology & social sciences
The cool, clean air blows right on my face. The radio is as loud as I want it. There is minimal lurching, and no smelly strangers sitting right next to me. My shoes are not wet, I did not have to leave a half hour early to get where I need to go, and there is no need to leave before it...
The Threepenny Opera and the Musical Gestus of Kurt Weill
Thesis - 7 pages - Literature
These characteristics which Salten describes seem to relate to the concept of gestus, which is a difficult word to interpret but nevertheless has become the crucial link connecting Brecht's theories of acting, playwriting and theatrical production. In epic theatre, actors become demonstrators...
Market potential of Levi's
Thesis - 40 pages - Services marketing
A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...
'We don't live here anymore': The historicity of what was once the deserted house
Thesis - 6 pages - Literature
Historically, women in industrialized societies are placed at a double disadvantage; in addition to occupational workloads and/or the rigor of citizenship, they are also responsible for the daily maintenance of the domestic sphere. In regarding women's experiences in Stalinist-era Soviet Russia,...
Marketing using sports in India
Dissertation - 38 pages - Services marketing
If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and merchandising, grassroots development programs, fan...
The push and pull: Dichotomies in the lover
Thesis - 5 pages - Modern history
Reading The Lover, you have the experience of sitting down with Marguerite Duras, perhaps in a dim room on a day in late summer, sipping cold tea in tall glasses, intent on hearing the story of her Chinese lover, the man she lost her innocence to many years ago as a young French girl in...
What does historical research tell us about the social character and ideas of the Parisian sans-culotte?
Essay - 5 pages - Modern history
With his 'Phrygians cap' also called ?bonnet rouge' or the ?cap of liberty'; his blue-white-red striped long-trousers, his carmagnole (short-skirted coat) and his sabots (wooden shoes) characterized the Parisian sans-culotte who was one of the most famous, symbolic active...
Benetton Group's advertising campaigns, an expression of our time
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments,...
"The seven habits of highly effective people" by Stephen R. Covey: a summary
Book review - 2 pages - Management
Among the seven habits that are supposed to help a person achieve true interdependent "effectiveness", I have chosen to highlight three that are of interest to me as a sales manager: - Being proactive and acting or re-acting on things in a responsible way, in contrast with being reactive and...
A viral advertising campaign: "Terry Tate" launched by Reebok in 2003
Case study - 5 pages - Services marketing
Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...
How can we claim that the sport at the world level became a real business in our time?
Dissertation - 28 pages - Sports
Today, it is difficult to deny that sport takes a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events all the year round, but also do our Sunday jogging, or go to the...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
When Advertising Rules Change... the Reebok Case
Case study - 8 pages - Services marketing
Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With the...
