Making 'inn'-roads into Indonesia : Potentials and risks of launching a hotel chain in Indonesia
Market study - 50 pages - Business strategy
Since I first started studying at the university level, I often went abroad to work, perfected language skills, or simply took some time off. It was only last year that I have had the opportunity to carry out an internship. After the Licence year at the University of Evry, France, I worked for...
Democracy and Education, by John Dewey: Review
Book review - 5 pages - Literature
If it is indeed true that John Dewey's philosophy of education, as expounded in his book “Education and Democracy”, serves as the cornerstone of the American school system, it is little wonder to me that the US is known for its inventive and dynamic spirit. One of the central ideas in...
A study on the technical analysis of derivative stock futures
Case study - 39 pages - Finance
As Indian securities markets continue to evolve, market participants, investors and regulators are looking at different ways in which the risk management may be efficiently met through the introduction of Derivative markets. Through the use of derivative products, it is possible to partially or...
The Disney licencing
Case study - 8 pages - Business strategy
Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements. Marketing is therefore, both a philosophy and a set of techniques which deals with research, product design and development, pricing, packaging, sales and sales...
Case study: An analysis of marketing Starbucks
Case study - 11 pages - Services marketing
Primarily, Starbucks operates as a coffee shop to hang out at and relax, away from the hustle and bustle for that well deserved coffee break. It has branched out from coffee, now serving a menagerie of tea, milk and espresso based drinks, either hot or cold. As when the first Starbucks opened,...
Why are ASEAN institutions weak and informal? Is this likely to change? - publié le 17/02/2008
Essay - 3 pages - International relations
The Association of Southeast Asian Nations (ASEAN) is generally viewed as the most successful inter-governmental organization in the developing world. This association has grown over the year to include all the countries in Southeast Asia, except the newly independent East Timor. Today, the ASEAN...
The importance of plastic money in today's scenario
Dissertation - 69 pages - Finance
Financial cards witnessed a robust growth in India in 2002-03. The number of cards in circulation increased by almost 50 per cent. The growth in transaction value, at 95 per cent, was even more spectacular. These results are attributable to the thriving economy which led to a large increase in...
Lance Airlines
Case study - 4 pages - Business strategy
In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...
The instability of the international financial system and the proposals for reform proposals
Dissertation - 193 pages - Economy general
In 1997, an earthquake hit Asian stock exchanges, the shock wave reached Russia a year later, and then Latin America, including Brazil in 1999. To the world, these crises have been a succession of real and financial shocks of exceptional magnitude. Far from having exogenous origins, this global...
Free trade agreement in the wine sector
Dissertation - 19 pages - International economy
Nowadays, Australia is dealing with some new free trade agreements, such as the Australian-Chinese free trade agreements. We will be looking on how can it benefit to Australia and can change the economic situation of the country. To support this theory, we choose to focus our analysis on a...
What is meant by merit goods?
Case study - 2 pages - Educational studies
Merit goods are basically products which are considered to have some sort of intrinsic value. However, such a broad definition may be inadequate and ambiguous, neglecting the complexities: For instance, what kind of “value” must it possess for it to be considered a merit good? To what...
Simulation of international business - the virtual launch of IBM Malaysia
Market study - 35 pages - Economy general
The aim of this project is to study the context of an international business case. This simulation allows all to acquire knowledge of the many stages involved in performing such an undertaking from the implementation of a real file to a virtual launch of a product on the market. The company...
Feasibility of Proposed China-Australia: Free Trade Agreement
Thesis - 6 pages - Economy general
It is believed that it would be highly beneficial for the Australian Government to sign a Free Trade Agreement (FTA) with China. The negotiation of an FTA is a potential win-win situation for both Australia and China. Australia and China share a strong and rapidly mounting economic and trade...
Business Report- How to enter the Asian market with the Dyson Airblade(TM) - publié le 26/10/2011
Market study - 12 pages - Services marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
Business Report - How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - ICT marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
Management : the Abbvie Company
Essay - 2 pages - Management
The Abbvie Company was founded in the year 2013 in the United States of America. Its Chief executive officer and chairman is a 30 year old Richard A.Consalez. Its headquarters are in North Chicago, Illinois and it has 25000 employees. The journey of forming this company began on October 19, 2011,...
Oral de BAC : Global cities - publié le 27/12/2013
Case study - 2 pages - Educational studies
A global city is a city having a strategic position in diverse domains, mainly economic, political and cultural at the world level and establishing a dynamic node of communications. Global cities as London, the second world city after New York, and Shangai, the fifth, are the leaders in the world...
How are computers and the Internet changing the way in which modern businesses are organized ?
Dissertation - 93 pages - Economy general
In the same way that the Fordist system revolutionized the business world in its time (working conditions, productivity and competitiveness), the introduction of computers, and thereafter of the Internet, deeply modified the contemporary firms. Created, in the plainest and yet most cumbersome...
Buyer behaviour and integrated marketing communication : Olympus Mju 790SW
Case study - 4 pages - Clients and users behaviour
According to Assael (1992), the ?likely decision proces's is pivotal when it comes to understanding the consumer's way of purchasing a product and therefore it is of utmost importance to consider it for its creation and official launch. A compulsory condition for an effective...
How have biometric systems affected precision and sped up the process of identifying people under border control?
Essay - 6 pages - Electronics, mechanics, engineering & technology
The safety of a nation has never been more intensely guarded than in today's era of increasing global security threats. Border security, empowered by handling the two fronts of border protection and regulating the movement of people and goods, must grapple with new challenges. The security...
Analyzing the capital budgeting and real options in different countries
Essay - 14 pages - Economy general
Our case study will focus on the comparison between the Capital Budgeting techniques that is being employed across different countries. We also aim to explore the differences (if they are prevalent) in the existence of the so-called theory-practice gap of capital budgeting. In order to conduct a...
Vacations in Business Life
Presentation - 2 pages - Human resources
A lot of people ignore that vacation are really important also in business life! Vacation is an efficient tool for motivating employees and to avoid the "burn-out"! In the first part we will understand why vacations are so important also in business environment, then a comparaison between...
Doing international business in Asia
Essay - 11 pages - Business strategy
It is important to know the different cultures, economies and the different business procedures of different countries if we would want to do business with them. Just the understanding of the financial situations of each country is not enough if we want to successfully do business with them....
The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way? - published: 16/01/2009
Essay - 4 pages - Business strategy
For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which means "armed" and...
Evolution of the Halal concept: certifications and marketing possibilities
Essay - 13 pages - Brand management
Evolution of the Halal concept; certifications and marketing possibilities: The World Halal Forum took place Kuala Lumpur from May 12th to May 13th, bringing together producers, processors, manufacturers, logistics provider, retailers and others, which actually constitute an industry in their own...
External commercial borrowing
Dissertation - 31 pages - Finance
The basic objective of the research project is to explore all the possible sources of raising a foreign currency loan and compare the cost advantages for the corporate on raising such a loan. The project also studies the available hedging mechanisms for the borrowing corporate; to protect it from...
Paris 2012
Case study - 10 pages - Services marketing
Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...
The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?
Essay - 4 pages - Business strategy
For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which means "armed" and...
The study and research of different fields of certified financial planning
Tutorials/exercises - 22 pages - Finance
Every body has dreams, dreams for themselves, dreams for their families, To fulfill these one needs to back up earnings by investing wisely. Most people work hard and earn money but when it comes to financial planning and actually going ahead with it they don't care much. Every one is different,...
A closer examination of the phenomenon of globalization and its affect on India
Tutorials/exercises - 117 pages - Economy general
The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial—a key to future world economic development—and also inevitable and irreversible. Others regard it with hostility, even fear, believing that it increases inequality within and...
