Facebook: The largest social network in the world
Case study - 25 pages - Business strategy
We know that nowadays, there are about 1.7 billion people connected to the web and the social networks phenomenon is becoming increasingly important and especially one social media: Facebook. We can ask ourselves how this kind of website became as important in a short time and how Facebook has...
The iPhone
Essay - 13 pages - Services marketing
Inaugurated at Mac world 2006, the iPhone marks Apple in the smart phone market, following the example of Steve Jobs. It is via its triple function (iPod, telephone, internet) that the firm wishes to anchor the iPhone in the market of mobile telephony, by offering a product which combines the...
RIM's Marketing Strategy
Case study - 2 pages - Accounting
RIM or Research in Motion is now known as Blackberry, a world-renowned name in wireless technology, which has transformed the cellular phone industry with its innovative line of products. The company has more recently launched a new mobile handset, the Z10 and claims to overhaul the user's...
Nokia Corporation
Case study - 6 pages - Business strategy
After the announcement of the acquisition of Nokia's activity by Microsoft group little overview about the brand that has been a great success story before falter particular victim of fierce concurrence on the telephony market. Nokia is a Finnish multinational communications. Became the leading...
Apple Inc. - Marketing Project
Market study - 18 pages - ICT marketing
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...
Porter's Five Forces - Garmin
Case study - 5 pages - Sport marketing
Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...
PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
Apple Inc. - Marketing Project - published: 29/09/2010
Case study - 18 pages - Services marketing
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...
Analysis of uses of social networking sites
Worksheets - 8 pages - Design and digital creation
To begin my survey, I am going to present my method to identify effectively the major issues of my survey. I have been interested in the study of student's attitudes and student's behavior when they use social networking sites. I have been obliged to choose a way to collect qualitative and...
Apple Inc. brand and SWOT analysis - publié le 29/12/2010
Thesis - 9 pages - Management
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...
Technologies used in booking systems/websites and efficiency
Case study - 12 pages - Business strategy
An in depth understanding of the internet will be undertaken outlining the underlying technologies. The target audience and their requirements will also be examined and then a justification for design choices will be made. Implementation is the concluding point of the project however low level...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader? - publié le 29/09/2010
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Marketing Plan for a Media Advertising Company in Spain
Thesis - 26 pages - Medias&communication marketing
In the current advertising landscape, where consumers are constantly exposed to a multitude of promotional messages, it is essential to ensure the relevance and added value of advertising campaigns to captivate the attention of the target audience. The success of the strategy will depend, in this...
Apple Inc. brand and SWOT analysis
Thesis - 9 pages - Management
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - ICT marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Do Ebooks signal the end for Paper Books?
Case study - 2 pages - Journalism
There appears to be no universal agreement about the inventor of ebooks or the first ebook reader, but the history of devices designed to display books in various formats other than paper dates back to the 1950s, when Memex, a device that stored books photographed on microfilm and displayed them...
Porter's Five Forces - Samsung
Case study - 4 pages - ICT marketing
When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...
Apple Inc. : Case Study with recommendations
Case study - 4 pages - Business strategy
Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...
History of Apple products
Case study - 8 pages - Services marketing
Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976. The launch of the...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...
SWOT Analysis - The Sport Watches Market
Case study - 5 pages - Sport marketing
A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...
The advantages and disadvantages of buying the latest technology ?
Essay - 1 pages - Linguistics & languages
Ce document est un court et complet essai argumentatif répondant à la problématique : "What are the advantages and disadvantages of buying the latest technology?" Rédigé par une professeure agréée d'anglais, ce document de qualité remarquable saura vous accompagner dans la rédaction de vos...
Threats and opportunities for public relations in online communities
Case study - 4 pages - Business strategy
"Apple Reinvents the Phone? - Apple published on its website on January 9th 2007, when Steve Jobs, the company's CEO, was presenting his brand new product to the world, at the MacWorld conference in San Francisco, USA. The event resulted in massive media coverage and newspapers described the...
Strategic Financial Management - London Stock Exchange
Case study - 10 pages - Finance
This report examines the financial analysis of two companies on the London Stock Exchange (LSE) as listed companies, namely Unilever PLC and HSBC Holdings PLC. The objective is to examine their financial soundness, stability and chance of failure so that they fit into Penco's investment...
How to build an Offline/Online Marketing Plan?
Dissertation - 40 pages - Tourism marketing
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
The history of Apple
Case study - 10 pages - Business strategy
Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from the...
Business issues in the US
Course material - 24 pages - Management
In the early 20th century when faced criticisms or a crisis large, corporations started to end their culture of secrecy and to promote the broadcasting of information towards the public. They relied on journalists, or the used posters, publicity bureaus and press agents to become experts in...
TomTom N.V in the industry of the PND (Personal Navigation Devices) - publié le 29/09/2010
Case study - 27 pages - Business strategy
The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...
Deductions and Recommendations for Apple Inc.'s Entry into the Syrian Market
Case study - 8 pages - Business strategy
Apple, Inc. is a world leader in technology, renowned for its creative design of products and services. Beyond a global presence in more than 100 countries and Apple Inc.'s product line consisting of iPhones, MacBooks, and information technologies services like iCloud and Apple Music, the...
