Are Social Networks the Key to Our Happiness?
Essay - 2 pages - Medias
In this day and age, the younger generation is extremely present on social media, or on the Internet in general. Studies have proven that people from 16 to 24 years old spend 7h52 on every type of screen. The Internet became crucial in our lives. You can find the best or stupidest advice...
Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site
Case study - 6 pages - International marketing
Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while...
Ethical issues on social networks
Case study - 9 pages - Business strategy
For Business School's students such as we are, social networks seem to be a nice tool to boost our careers. In fact professional network like Linkedin appeared and permit to share a résumé on the web. The success of this network comes from the fact you can regroup your...
The Social Network - David Fincher (2010) - How do the different audiovisual techniques show the "robot-like" or even the dehumanized behavior of Mark Zuckerberg ?
Artwork commentary - 2 pages - Film studies
Released in October 2010 in France, The Social Network, by David Fincher, recounts the story of the now worldwide famous Mark Zuckerberg when the latter was just an unknown student at Harvard University who imagined what would quickly become the first social network in...
Social listening - Access and Collect web data: Enrich Post data
Presentation - 5 pages - Digital & e-marketing
This slideshow explains how to create an attractive post on social networks.
Social Media Impact on Mental Health
Essay - 5 pages - Psychology
In the current digital world, social media is a significant part of society, which has totally changed how people create and share news and information. Yet, in addition to its unquestionable advantages, there is a growing divergence of views concerning how this revolution affects users...
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
Reducing Daily Social Media Usage Through Self-Monitoring Techniques
Essay - 4 pages - Psychology
Through this project, I will delve deeper into the concept of self-monitoring and its connection to behavioral transformation. My area of focus will be linked to social media consumption. Self-monitoring is an intervention—more specifically, a self-directing behavior change...
Social Media Platforms and British Politics
Essay - 2 pages - Political science
Social media platforms have become a ubiquitous part of modern life, revolutionizing the way individuals and communities interact with one another. They have played an increasingly significant role in shaping the political landscape, enabling political candidates to reach out to voters...
New Social Network App Reviews
Case study - 7 pages - Management
Technology has a far more reaching and fulfilling effect in making life easier for the common person. With the averments in technology, more apps are been created to help with the growing demand of wanting to stay in touch or being on top of things. These apps have created a shortcut for the...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries...
Anatomy of the Russian disinformation campaign: understanding the complexity of a covert network as part of state policy and a military tool against Europe
Tutorials/exercises - 73 pages - Journalism
About two decades ago, it was impossible to imagine that foreign disinformation could actually affect the policy decision making or disturb social cohesion and solidarity in European countries. Back then, media outlets such as television, radio stations and newspapers enjoyed munificent...
Social media advertisements
Case study - 5 pages - Educational studies
Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly...
Surveillance, accumulation of capital and exploitation on social media
Essay - 10 pages - Computer science
New technologies have changed the way people communicate and see each other: we all became the objects of surveillance voluntarily and non-voluntarily. Social networks, closed-circuit television (CCTV) in supermarkets and in railway stations, marketing agencies - all these are...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
Marketing Mix - Facebook
Case study - 4 pages - Brand management
Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown...
Analysis of how business companies can increase brand awareness and customer interaction through the use of social media
Essay - 3 pages - Political science
The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...
Ethical issues regarding social networking
Case study - 2 pages - Educational studies
The popularity of social networking sites is a relatively new phenomenon Within the past 10 years several evolution have been made. Most are positive, but some are negative. With this phenomenon there has also been several sites that have reached iconic status. Some have reached this...
The Implications of the Internet for Collaboration with Customers on Product Decisions
Essay - 7 pages - Marketing theories
Web 2.0 is opposed to web 1.0 (appeared in 1990) which was defined as a 'static web' where the user was passive and simply consume the information that came to him without intervening. The origin of the term Web 2.0 was introduced by Dale Dougherty of the company O'Reilly in 2004 and...
Can computer power become a threat to our society and how can people stand up against it?
Essay - 1 pages - Sociology & social sciences
I'm going to deal with the notion of 'places and forms of power'. First, I'd like to define the notion. The power is the ability or official capacity to exercise control, authority. It also refers to the influence or the strength that a person or a group of people have on others....
Marketing Mix - Nutella
Case study - 5 pages - Brand management
Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...
Social capital and The Gap, Inc.
Thesis - 6 pages - Social, moral & civic education
Social capital lends itself to interpretation. It is an all-encompassing and important concept for viewing present day businesses, economic situations, organizational behavior, politics and even in how self-interest can play out in areas like natural resources or public health....
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the...
Networked multiplayer games as a valid means of social interaction
Essay - 2 pages - Social, moral & civic education
The question I will endeavour to address is whether network multiplayer capable computer games offer a valid means of social interaction. To satisfactorily address this question, several terms must be defined as they are used in the context of this document. The first issue which...
Idea of progress - Can the new generation change the world?
Essay - 2 pages - Sociology & social sciences
I am going to ponder over the notion of progress. So, before all, let me introduce it. The idea of progress concerns a forward movement permitted by eventual actions or prowess. It's something which can concern a lot of subjects as politics, technic, or even sciences. But the type of progress...
Facebook activism
Creative writing - 4 pages - Social, moral & civic education
Social media was developed these last years. People receive information through their news feed, on Facebook or Twitter. Some information are fake, but sometimes they relate the reality.
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the number...
Why did the Arab Spring take place in 2011?
Essay - 4 pages - International relations
The 'Arab Spring' describes the series of anti-government protests, uprisings, and armed rebellions that spread across much of the Arab world in 2011. Sparked by events in Tunisia and Egypt, mass public demonstrations erupted in countries including Libya, Yemen, Bahrain, Syria and...
