The building of customer loyalty and retention strategies in sports marketing - publié le 16/01/2009
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports...
The principles of sports coaching
Dissertation - 10 pages - Sports
The major goal of any sports coach is to maximise the potential of the individuals or performers. This unit helps you learn the roles, skills and qualities of a successful sports coach and the knowledge and responsibilities of a sports coach are covered. Historically...
Sports doping and performance enhancing supplements
Dissertation - 5 pages - Sports
As I embark on my journey of college swimming, there are several things to expect. There is what many believe to be,” glamour's” that come along with being a Division I collegiate athlete. The state-of-the-art facilities and equipment, the top of the line gear and endorsements,...
Steroids and sport
Dissertation - 8 pages - Sports
The idea of doping in sport is not a new one, in fact it is said to have roots as far back as 1876 when a highly regarded Professor of medicine in Edinburgh, Scotland took some athletes from his university into the mountains to introduce them to the South American coca leaves (the root...
Lucozade Sport vs. Highland Spring - published: 12/01/2009
Market study - 5 pages - Services marketing
Water in general is considered as a low risk, low involvement product. Despite the fact of being an ‘ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent development. This has brought up various...
Analysis of the Glissicon-Valley in the Southwest of France - the enforcement of a European competitiveness and the development of a Global excellence in Boardsports
Case study - 13 pages - Management
In our ?Innovation Systems and Regional Clusters' course, we had the opportunity to discover and study the field of innovation, and its patterns on international, national, regional and local levels. In this paper we will concentrate our attention on an interesting phenomenon taking place in...
Extreme sports
Thesis - 35 pages - Sport marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV,...
The impact of European Union Law on the world of sport and the Bosman decision
Essay - 7 pages - International law
Under European Union law, Article 81 of the EC Treaty provides that all agreements between undertakings, decisions of undertakings and concerted practices which may affect trade between Member States and which have as their objective or effect the prevention, restriction or distortion of...
The impact of European Union Law on the world of sport in the context of sport regulation and restraint of trade since the Bosman decision.
Essay - 7 pages - International law
Under European Union law, Article 81 of the EC Treaty provides that all agreements between undertakings, decisions of undertakings and concerted practices which may affect trade between Member States and which have as their objective or effect the prevention, restriction or distortion of...
Final assignment: Analysis of the process of modernization in the French sport: Evolution of the French football
Essay - 11 pages - Sports
Football must be one of the most popular sports in the world. Almost everybody knows what kind of sport it is. As a lot of team sports such as, its cousin rugby, football was created in Great Britain. The myth of the English sportsmen was spread and with this concept, all the...
Psychological Factors and Sport Performance
Essay - 27 pages - Psychology
The purpose of this review is to define the physiologic?l indices of sports perform?nce, ex?mine psychologic?l f?ctors involved with sports, ?nd suggest ?ltern?tives for co?ches to ?void sports perform?nce f?ilures. The body of liter?ture which ?ddresses sports...
The building of customer loyalty and retention strategies in sports marketing
Case study - 41 pages - Sport marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports...
Developmental Sport & Exercise Psychology
Course material - 2 pages - Sports
Motivational processes vary across the lifespan. Children are motivated by different factors than older adults. In class we discussed the importance of motivating people to lead physically active lives beginning in childhood and continuing throughout older adulthood to maintain good health and...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Television
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest...
How to Increase Visibility and Marketability of Normally Non-Revenue Sports
Essay - 4 pages - Sports
While only a few sports manage to accede above and beyond expectations, so many sports struggle to become great a sporting event. This report will go over ways in which sports that struggle with revenue can increase their visibility and marketability in the sports...
Sports impact in the 21st century Society
Thesis - 44 pages - Philosophy
La rédaction de ce mémoire de fin d?études rédigé en Anglais aura pour but de montrer à ses lecteurs ; l?impact du sport dans notre société, la société du 21eme siècle. Ce rapport sera décomposé en deux parties. Ainsi, ma première définira comment et dans quelle mesure le phénomène du...
Bodybuilding and its Influence upon American Sport - published: 12/01/2006
Dissertation - 14 pages - Sports
American sports have evolved from the simple folk games and premodern pastimes of the colonial era to the highly complex, commercial spectacles of the early twenty-first century. (For the purposes of this essay sports are defined as competitive athletic games that demand a...
Bodybuilding and its Influence upon American Sport
Essay - 14 pages - Sports
American sports has evolved from the simple folk games and premodern pastimes of the colonial era to the highly complex, commercial spectacles of the early twenty-first century.Many factors shaped the development of sports in colonial British America and in the United States. Among...
The battle over leadership in the sport industry: Adidas vs. Nike
Case study - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent...
The British passion for sports: Its particularities and its limits
Essay - 9 pages - Sports
The former British athlete Sebastian Coe declared on the 12th November that “he wanted to tap into United Kingdom's passion for sports” by presenting the London Olympic bid. It is indeed undeniable that sports have a significant place in British society. There are at...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
Sports, money and politics
Essay - 3 pages - Economy general
?Sport' has become a significant central activity in the modern day life. Everyone is either directly or indirectly influenced by sports! Results of competitions and impressive performances of sportsmen (for example Z. Zidane's goal in a football match or M. Jordan's...
Physical and Mental Impact of COVID-19 to the Collegiate Athletes
Litterature review - 4 pages - Sports
The COVID-19 epidemic in late 2019 was a central global turning point that affected all facets of human existence. The pandemic was considered an international issue by WHO in early 2020 due to its widespread effects. College athletes were among those most affected because they were used to...
Sustainability Monitoring System - Nike
Case study - 8 pages - Management
Nike, Inc. is an American corporation with operations in "Latin America, Greater China, Europe, the Middle East, and Africa, and North America." Its headquarters are in Beaverton, Oregon, United States. It is in the Sports Apparel industry and is one of the most well-known brands of...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five...
Marketing Mix - Adidas - publié le 02/09/2021
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf...
How to measure the value of a professional football player through a financial valuation model?
Thesis - 8 pages - Sport marketing
The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making Newcastle...
British university championship : economic impact on the city of Sheffield
Essay - 2 pages - Economy general
This paper entails an analysis of data from a real life sports industry consultancy project. The sport being studied in this case is the British University Championship and its economic impact on the city of Sheffield. SPSS program is used for the analysis. The findings are then...
SWOT Analysis - Nike
Case study - 5 pages - Sport marketing
Nike originated in the 1960s, it started as a collaboration between Bill Bowerman and Phil Knight, and shoes were then sold under the name “Blue Ribbon Sports”. The company name changed to “Nike” in 1978 : the name Nike reflects a Greek goddess that symbolises victory....
