The strategic analysis of Chupa Chups lollipops
Thesis - 35 pages - Business strategy
Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...
What is strategic human resource management? Critical evaluation of the concept in terms of theory and practice
Essay - 4 pages - Human resources
In the 1980's, a new concept called ‘Human Resource Management' was born. This trend comes after an intense period of Taylorisation, Fordism and now, McDonaldisation. HRM came to counter balance these trends and consider the concept of Man as a man and not as a machine. For the last several...
Strategic management: A look into Porter's five forces
Thesis - 10 pages - Management
Since the mid twentieth century, strategy has been spreading worldwide (Bracker, 1980). Nowadays, the strategic management require much more than the operational management tasks. According to Johnson & Scholes, “Strategic management includes understanding the strategic...
Information technology and strategic management
Thesis - 23 pages - Management
Strategic management is defined as “the set of decisions and actions resulting in formulation and implementation of strategies designed to achieve the objectives of an organization”. The formality of strategic Management systems vary widely among companies. Formality...
Reasons for doing qualitative research into strategic decision-making process
Tutorials/exercises - 7 pages - Business strategy
Strategic decision-making process is a crucial part of strategy formulation and implementation. However, most inquiries into strategic decision-making process use quantitative methods. Even if there have been calls for more qualitative method for decision-making research, most...
Alitalia Airline : Strategic option
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Strategic management, development strategies and analysis of Quicksilver
Case study - 25 pages - Business strategy
The aim of our assignment is to study the actual situation of Quiksilver and build strategic plans for the future, for the company to grow. As we are going to see in our analysis, Quiksilver is ahead of the other firms in the surf market. So which strategic direction can this leader...
Darden Strategic Issues and Challenges
Case study - 3 pages - Purchasing & supply chain
Restaurants in the complex dining industry, such as Darden, face critical strategic issues. Some of the problems faced by Darden are internal and, therefore, within the control of the restaurant's management team. At the same time, Darden faces external factors that the...
Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as...
The Eyewear Industry- Analysis and Recommendations
Thesis - 15 pages - Business strategy
The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this industry where, all...
Sample recommendation letter
Case study - 1 pages - Educational studies
I write this letter to recommend Duong Cong Doanh for admission to the postgraduate program -Master in Economics at University of Turin. I have been working with him since 2011 at Faculty of Business Administration, National Economics University - Vietnam. Doanh was a bright student. Based on...
Strategic Analysis of HR for Alcatel-Lucent: A merger facing HR & management culture issues
Dissertation - 11 pages - Human resources
In this document, we focus on the analysis of the human resources function of a huge company, which is unique because it is in the perspective of a merger between Alcatel and Lucent. We have first presented an overview of the merger to position the sector, and concluded this part with a SWOT...
Lee Cooper: Internal and external recommendations for changing its image
Case study - 8 pages - Services marketing
For the last hundred years or so, the jeans market occupies one of the most important places in the apparel and textile industry. It has never stopped evolving. Lee Cooper is the oldest company (1908) in this market as it has been in existence since jeans were invented, and now seeks to give a...
Brand analysis and recommendation: Carlton Draught
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
What is the role of the Mission in strategic management?
Essay - 5 pages - Management
In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a correct level of competitiveness amongst the...
Strategic management with reference to BritCo Hotels
Thesis - 6 pages - Business strategy
Recent studies in the field of strategic management indicate that there is ? lack of knowledge on strategy implementation and therefore, the managers cannot achieve the set targets in order to implement ? strategic plan although they do have positive intention in order to execute...
Contribution of strategic management to organizational performance
Thesis - 8 pages - Management
Truly, business is a high-stakes game (Brandenburger & Nalebuff 1995, p. 57): the wrong strategic move could mean millions of dollars lost, or thousands of jobs jeopardized, or even the bankruptcy of a firm. Strategy setting, to be successful, must consider the organization as a whole and...
Occupational therapy: Assistive technology recommendations for client 'George'
Case study - 4 pages - Electronics, mechanics, engineering & technology
The enclosed case-study is a follow-up to the previous report on client “George,” a seventy-one year old high-functioning male retiree living in an independent unit with his spouse, and contains recommendations on an appropriate AT device usages which should prove beneficial to...
Strategic analysis of VSM (Viking Sewing Machines) group
Thesis - 9 pages - Business strategy
In 1997, VSM AB became an independent company and had been bought by an investment fund Industri Kapital. This report analyzes the strategic impact of these events in a global competition and declining market background. In order to understand the VSM case, we have analyzed the new...
My Strategic Plan: Personal opinion
Case study - 4 pages - Educational studies
Generally, a strategic plan is meant to help an individual discover his or her skill while developing them and putting them to maximum use. It is essential in ensuring the individual gains the highest rewards for effort. In contrast to a corporate strategic plan, an individual plan...
Strategic Analysis of LECLERC
Thesis - 15 pages - Business strategy
According to the women folk in France, E. LECLERC is a sign or symbol of markets reaching a stage of super activity and hyper activity. In this file, we will aim at presenting a strategic analysis of E. LECLERC. After a careful scrutiny of the footprints followed by E. LECLERC, we will...
Strategic study of Thomson
Case study - 5 pages - Business strategy
1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...
Strategic analysis of 3M
Thesis - 5 pages - Business strategy
The core business of 3M is the production of adhesive tape. However this activity subsequently declined because of various factors including packaging, health, industry and transportation. It is through the acquisition of the production technology of 3M abrasives that it was subsequently able to...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Strategic Management Process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
The strategic alliance between Avebe and Noveon that failed to achieve its objectives
Thesis - 5 pages - Business strategy
Today organizations operate in a global environment that is characterized by changing economies of scale, technological superiority and instability. Thus it is very difficult for the companies to survive on their own and fulfil their global ambitions. Thus companies are increasingly turning to...
An evaluation of the strengths and limitations of a rational and strategic approach to organizational change
Thesis - 7 pages - Sociology & social sciences
Following the brief introduction of a model-ideal conceptualization of Organizational Goal-Directed-Activity, and the definition within the perspective defined by this model of such terms like ‘rational (organizational) action system', ‘strategy', and ‘organizational change', the...
Strategic management in an organization
Thesis - 14 pages - Management
According to Johnson, Scholes and Whittington, ‘Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action' (Johnson, Scholes & Whittington, 2005, p.16).There are many...
The role of conceptual models in strategic management
Essay - 7 pages - Management
Since many decades the corporate world has experienced significant changes. In order to remain competitive, companies must adapt themselves to the new changes. Strategic management is one of key success for competitiveness. To achieve the company's goals, strategic management...
