Strategic management at Qatar Bank
Thesis - 6 pages - Finance
QNB is one of the highly successful banks in Qatar with strong presence across the country. It has the largest network of branches inside the country as well as outside the country. The bank has shown considerable improvement in its performance over the period of time mainly due to the correct...
Alitalia Airline : Strategic option - publié le 29/09/2010
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external...
Strategic analysis of "Yahoo!" - published: 29/09/2010
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Study of Zara's strategic positioning
Case study - 3 pages - Business strategy
Zara, the Spanish Inditex Group subsidiary, started its international expansion in 1988 in Holland where the first overseas store was opened. Since then, the company has continued its international expansion exponentially to be present in 33 countries on three continents with more than 1,080...
Brand analysis and recommendation: Carlton Draught
Case study - 6 pages - Brand management
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
Strategic planning at United Parcel Service
Case study - 3 pages - Business strategy
This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on...
Human Resources and strategic tools
Case study - 8 pages - Human resources
The management of jobs is a tool that is used for managing human resources. It consists of the projection for the medium and long term needs and staff resources of an organization. It is composed of qualitative approaches of management planning skills and workforce planning. The management of...
Alitalia Airline : Strategic option
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external...
Brand analysis and recommendation: Carlton Draught - published: 13/01/2009
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
Strategic management: Ryanair - publié le 29/09/2010
Case study - 12 pages - Management
Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method, we can...
Strategic management: Strategic audit of LVMH
Market study - 18 pages - Management
LVMH (Louis Vuitton Moet Hennessy) was created in 1987 by the merger of Moet Hennessy and Louis Vuitton which helped to become the world's leading luxury products. LVMH is a group consists of a set of strong brands and evocative power of famous names in the history of the iconic luxury. They are...
Strategic management, development strategies and analysis of Quicksilver - publié le 29/09/2010
Case study - 25 pages - Business strategy
The aim of our assignment is to study the actual situation of Quiksilver and build strategic plans for the future, for the company to grow. As we are going to see in our analysis, Quiksilver is ahead of the other firms in the surf market. So which strategic direction can this leader...
A proposal for improving the existing strategic quality management framework that is already in place in GE
Essay - 6 pages - Business strategy
The central goal of this investigation is to provide a strategic quality management (SQM) implementation plan for an organization. General Electric has been selected as the organization most in need of this type of program. Although the organization has a long history of implementing Six...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Brand management
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Strategic marketing: In-N-Out-Burger
Market study - 19 pages - Brand management
Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...
The strategic implications of branding in the international telecommunications industry
Thesis - 6 pages - Services marketing
Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...
Strategic management: Ryanair
Case study - 12 pages - Management
Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method, we can...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Strategic marketing: In-N-Out-Burger - published: 04/05/2012
Market study - 19 pages - Services marketing
Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...
Procter and Gamble strategic appraisal
Case study - 20 pages - Business strategy
Procter and gamble is an American multinational consumer goods company. Founded in Cincinnati Ohio in 1837 by William proctor and James Gamble, the company is today one of the leading companies in its sector of activity. P&G is the world's largest and most profitable consumer products company,...
Strategic management, development strategies and analysis of Quicksilver
Case study - 25 pages - Business strategy
This document is an analysis of the strategic management, development strategies and analysis of the company Quicksilver. The aim of our assignment is to study the current situation of Quiksilver and build strategic plans for the company's growth in future. As we see in our...
Strategic management: Celerita Inc. case study
Case study - 13 pages - Management
Celerita is a leading firm in the enterprise network optimization industry, offering solutions for businesses to accelerate and enhance the existing computer network. Celerita has always been in the top 6 leaders on the market, but its position become more and more uncertain. In fact, because of...
Strategic management: Celerita Inc. case study - publié le 09/07/2012
Case study - 13 pages - Management
Celerita is a leading firm in the enterprise network optimization industry, offering solutions for businesses to accelerate and enhance the existing computer network. Celerita has always been in the top 6 leaders on the market, but its position become more and more uncertain. In fact, because of...
Understanding strategic decisions and impacts on service innovation
Essay - 9 pages - Business strategy
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places....
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Tourism marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
Understanding strategic decisions and impacts on service innovation - published: 17/05/2009
Thesis - 6 pages - Business strategy
By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and tries to position them in strategic places....
Strategic analysis of the company "Easyjet"
Case study - 17 pages - Services marketing
The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...
Strategic Intelligence Report - NSW, Australia - published: 29/09/2010
Case study - 14 pages - Services marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
