Inter-cultural management: Case of L'Oreal
Case study - 9 pages - Management
L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...
Policy Evaluation Briefing - Social Engineering
Presentation - 4 pages - Sociology & social sciences
This briefing will evaluate the current policies available to tackle social engineering. Social engineering has become a menace in the world of technology today and affects almost everyone who uses technology. Technology has evolved rapidly over the past couple of decades, causing cybercrimes to...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
The toy industry and the study of Jurassic Toys
Market study - 3 pages - Services marketing
The dominant strategy of manufacturers of Jura is the ability to create toys that cannot be easily copied by Asian manufacturers. To accomplish this, they play on several criteria, including the size of the toys. Indeed, the import of toys is carried out by sea, and transport containers can be...
Negotiating and Managing Supplier Relationships
Presentation - 3 pages - Management
In preparing for a negotiation meeting with a prospective supplier, meticulous research and analysis are indispensable. Firstly, I will investigate the supplier's background to obtain the details necessary to examine the history, size, financial health, reputation, and the most recent...
Gucci International
Market study - 7 pages - Business strategy
The first thing that comes to one's mind on hearing the word "Gucci" is likely to be the double-G motif on a Gucci leather handbag or a wallet. This logo, coupled with the bold red and green bands on suitcases, satchel, wallets, and bags, has become one of the most copied trademarks in the...
Galileo and his contribution to science
Case study - 2 pages - Educational studies
Galileo was born in Pisa, Italy on February 15, 1564. When he turned eleven he was sent to monastery and when he told his father that he was interested to become a monk he was immediately withdrawn and sent to study medicine in the University of Pisa. When he turned twenty he discovered something...
Describe the merger of narcotics trafficking and terrorism, called narco-terrorism
Essay - 3 pages - Political science
For decades, government authorities all over the world have implemented a number of programmes and initiatives to tackle a number of social problems, including organised crime. During recent years, a link between these two significant threats seems to have emerged, and a number of social...
Risk Management: JCB Case Study
Case study - 6 pages - Management
Every organization obligates its people to understand comprehensively the risks it experiences. This allows the management in reaching informed decisions on how to develop required capabilities to manage the risk. However, the current risk management approaches reveal a tendency to emphasize on...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...
Corporate Strategy
Presentation - 18 pages - Business strategy
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.
The Syrian Conflict: Effectiveness and Ethics of the Bombing by the United States, Britain, and France
Essay - 2 pages - Linguistics & languages
An alliance led by the US, Britain, and France has been bombarding targets in Syria since 2015. Nevertheless, different events must be distinguished. On the first hand, some bombings took place in order to fight against Daesh. Iraq asked for the help of other countries in order to wipe out...
Porter's Five Forces - Nike
Case study - 5 pages - Sport marketing
As part of their brand strategy and constant analysis within their business, Nike have adopted Porter's 5 Forces Analysis. The 5 forces are a study conducted on external threats according to their competitive intensity and influence over the company. This enables Nike to assess the...
SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an...
Competitive Forces, The Five, That Shape Strategy - Harvard Review
Case study - 3 pages - Educational studies
Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces which include:...
The impact of violence and aggression on Social Workers
Thesis - 7 pages - Social, moral & civic education
‘Violence and aggression pose threats to society and individuals at work or outside of work. The cost in terms of disruption, bad image, and absenteeism, and turnover, accidents at work, burnout and compensation are increasingly becoming apparent. Most importantly these threats...
Crack Vs Cocaine Class Disparities
Essay - 12 pages - Social, moral & civic education
Cocaine is considered to be a stimulant drug which is powerfully addictive. The use of cocaine, in either powdered form or in the crack pellet form, is worldwide and is considered to be one of the drugs that are a great threat to the world. The threats associated with cocaine are...
Avoiding Disaster: The Day the Earth Stood Still
Essay - 5 pages - Film studies
Disaster movies are often associated solely with cheap thrills; nothing more than vehicles for big explosions and even bigger budgets. The modern perception of this film genre (as well as its subgenres) seems to be nothing more than that of a means for movie studios to spend a lot of money, and...
Human Resource Policies Influence on Performance of Medium Sized Manufacturing Firms
Case study - 5 pages - Business strategy
Globalization has created a paradigm shift in the ways by which firms conduct their business. The convergence of world economies has minimized-and in some cases eliminated-both legislative and geographical barriers to international production and sale of goods and services. The flip-side of this...
Playing into the expectations
Thesis - 3 pages - Social, moral & civic education
Björk Guðmundsdóttir, Icelandic singer-songwriter, once explained, ?There is this stereotype of Icelanders all believing in spirits, and I?ve played up that a bit in interviews? (Bjork Quotes). Although Bjork has recognized that she does this, what about the individuals that subconsciously...
The drug trade
Essay - 6 pages - International relations
In the shuffle of the post Cold War geopolitics of transnational threats, drug trafficking suddenly appeared as one of the new major threats to the world order. Yet the drug trade has undergone a long time-span evolution over several centuries. This challenge to regional security is...
Overview of SWOT framework
Internship report - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Strategy of the Michelin group
Thesis - 4 pages - Business strategy
Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers like...
Literature Review: Innovation and Management
Thesis - 15 pages - Management
Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...
Heineken company: Value Based Management
Case study - 20 pages - Management
The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...
An overview of the Kronenbourg Brewery
Thesis - 25 pages - Business strategy
With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by this...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
North Atlantic Pact (NATO)
Case study - 7 pages - Political science
April 4, 1949 witnessed the signing of the Treaty of the North Atlantic (or Atlantic Pact) thus marking the birth of the NATO military alliance between the United States, Canada and 10 European countries: France, the United Kingdom, Belgium, Luxembourg, the Netherlands, Iceland, Denmark, Norway,...
Xenophon's views regarding the Conspiracy of Cinadon
Essay - 6 pages - Ancient history
The Spartan system appears as an exception among the many plans that were born and developed in Greece during antiquity. Often admired but also strongly criticized, it was an oligarchy, where power rested in the hands of an elite few, but it was also an aristocracy, where the civic body which...
