Sponsorship: a new trend
Worksheets - 2 pages - Communication
To start with, it is wise to wonder what sponsorship is. There are two types of sponsorships. The first one is called philanthropic sponsorship or 'charitable contribution' and involves the provision of cash or other resources to a benefactor without any commercial benefit in exchange....
Culture shock for students abroad: a new trend
Essay - 3 pages - Sociology & social sciences
For years, a lot of business schools in the world have proposed a year of study abroad in order to enrich the student's culture. Some people are not aware of the difficulties students face in this kind of adventure. It is worth analyzing how students live through this brutal experience. First...
The United States and the World: demography and energy in the world as predictable long-term factors
Course material - 11 pages - World geography
The current policy, and even more the future policy of any country is difficult to assess, because it depends on a lot of factors, many of them (public moods, politics, personalities) being of a transient nature. But the current and future policy of any country also depends largely on long-term...
The fair trade trend, an explanation - publié le 13/05/2009
Thesis - 9 pages - Economy general
The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the profit. The prices and the conditions of purchase...
The "New Age" trend
Essay - 3 pages - Culture, religion & civilization
The New Age is both difficult to qualify and describe historically. It is a spiritual movement neither recognized as a cult nor as a religion. The New Age is a form of alternative spirituality which is influenced by many practices like Buddhism, Esoterism, Christianity, Hinduism, Islam, Taoism,...
Human Resources Books that Every HR Professional Should Read
Practical guide - 4 pages - Human resources
The world of HR is constantly changing, and it can be tough to keep up with the latest trends and best practices. That is why it is important to stay ahead of the curve by reading up on the latest HR books. This article will share some of the top picks for HR books that every HR...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Optimizing Luxury Sales Forecasts: Integrating Marketing and Mathematical Approaches
Presentation - 5 pages - Mathematics
"Boost luxury product sales with data-driven strategies. Discover how to integrate marketing and communication factors into forecasting, using methods like ANOVA, linear regression, and exponential smoothing to analyze campaign impact and predict sales trends. Optimize marketing budgets...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
How to stand out in insurance in 2023 ?
Essay - 2 pages - Business strategy
The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four...
Maintaining Market Leadership in the French Dental Industry: A Strategic Analysis for Bisico France
Case study - 11 pages - Business strategy
"Discover how Bisico France, a leading distributor of high-tech dental products in France since 1982, can maintain its market leadership while mitigating risks associated with foreign suppliers and evolving customer needs. Learn about the company's strengths, including specialized expertise...
Scroll, Swipe, Repeat: Mapping Soft Core Porn Exposure among Indian Youth
Dissertation - 17 pages - Sexuality
The current research examines the trends, platforms and socio-demographic influences of exposure to soft-core pornography among Indian youth aged 15-24. The study relies on a quantitative survey conducted in both urban and rural areas and determines Instagram (78%) and WhatsApp (65%) as...
The Impacts of the Economic and Financial Crisis: Empirical Research Project
Dissertation - 3 pages - Economy general
This document presents an empirical research project on the impacts of the economic and financial crisis, focusing on the French economy. The study uses stock market indicators, such as the VIX indicator of the S&P500 and the VSTOXX for the DJ STOXX50, to identify the immediate impact of the...
Market Expansion Strategy for Enesse Mobiliya in France: Balancing Cultural Heritage and Customer Diversity
Diploma Thesis - 7 pages - Marketing theories
Unlock the potential of Enesse Mobiliya's expansion into the French market with expert insights on bathroom furniture trends. Discover how this Turkish company, renowned for its high-quality and design-focused bathroom furniture, can successfully penetrate the French market by...
Healthcare and Social Sector Absenteeism Study
Case study - 24 pages - Management
This case study examines the impacts of absenteeism on healthcare and social sector management using the COSCEVO method, highlighting key trends and legislative reforms.
Evolution of Coffee Consumption Habits at Home
Litterature review - 2 pages - Clients and users behaviour
The French coffee market, valued at 3.5 billion euros, is witnessing a shift towards organic, high-end, and eco-friendly consumption. Discover the trends and innovations shaping the industry.
Courrèges Marketing Strategy Analysis
Case study - 6 pages - Fashion and ready to wear marketing
This document provides an in-depth analysis of Courrèges' marketing strategy, including its marketing mix, competitive analysis, and market trends.
Adidas' Global Success: Challenges and Strategies
Case study - 2 pages - Sport marketing
Discover how Adidas overcame supply chain issues and adapted to changing consumer trends to become a global leader in sports clothing and accessories.
Risk Management: JCB Case Study
Case study - 6 pages - Management
Every organization obligates its people to understand comprehensively the risks it experiences. This allows the management in reaching informed decisions on how to develop required capabilities to manage the risk. However, the current risk management approaches reveal a tendency to emphasize on...
Example of request
Case study - 1 pages - Business strategy
Thank you for this interesting discussion about this new kitchen trends during the flight from London to Milan on 12 February. Our company, Unelmakeittiöt Oy, as you know is a leading name in the kitchen industry in the country. We have a large annual requirements throughout the country...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders of...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
Strategic groups - Luxury
Market study - 3 pages - Marketing theories
The strategic group is defined as a set of competing companies with similar strategic characteristics and comparable market positions. These competitors work on the same competitive factors.
Strategic Operations Management Project: Scaling Up a Small Fashion Business
Case study - 5 pages - Brand management
Amber Cohen Studios is a fashion business based in New York City, launched by Amber Cohen during the Covid-19 pandemic. The studio specializes in handmade garments and photography, and has also launched the brand @Loophole.jpg. Loophole is a unisex streetwear brand, with small collections but...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
PESTEL Analysis - Levi Strauss Company - published: 19/07/2022
Case study - 7 pages - Startup, entrepreneurship
Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale shopping into...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
