Market Analysis of surfwear
Market study - 4 pages - Services marketing
Market trends of surf wear: The sports industry is a true market economy, with continued growth for over 10 years. This market is not only dependant on the “surfboard" phenomenon but it also took advantage of the phenomenon of sportswear which is a growing trend among the young...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing...
Adverse and positive effects of Video Games
Essay - 1 pages - Sociology & social sciences
Children are vital part of the information age. Information is shared quicker today than ever before. This allows trends to prevail quicker than ever before as well. One phenomena that seemed to be a trend, is becoming an actual rite of passage for children. Video games are in...
Analysis of the shampoo market
Internship report - 8 pages - Tourism marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Strategic Marketing of Caroll in China
Internship report - 16 pages - Marketing theories
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race...
Business community and automation of business processes
Tutorials/exercises - 36 pages - Business strategy
The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a direct interview method. One hundred respondents...
Oliver Wendell Holmes: The Great Dissenter of his time or of All time?
Essay - 6 pages - Medieval history
Oliver Wendell Holmes earned the reputation of the” Great Dissenter.” He commonly took a different path in the interpretation of Constitutional law. His most controversial and provocative dissents involved freedom of speech. Even though he was considered to be a literal and...
Reducing Daily Social Media Usage Through Self-Monitoring Techniques
Essay - 4 pages - Psychology
Through this project, I will delve deeper into the concept of self-monitoring and its connection to behavioral transformation. My area of focus will be linked to social media consumption. Self-monitoring is an intervention—more specifically, a self-directing behavior change technique—in...
Boxgreen's brand strategy and marketing analysis
Case study - 16 pages - Business strategy
Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial...
The Google case: Who can dethrone this leader of the industry?
Case study - 17 pages - Business strategy
We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership with...
Food Industry and Obesity: A study
Thesis - 6 pages - Social, moral & civic education
Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from...
Land Art
Thesis - 20 pages - Arts and art history
In the late 1960s, a limited number of artists, especially from New York, United States, left the classical settings of the workshop, gallery and museum, to work directly in nature, or introduce natural elements into museums. According to GillesTiberghien, this new Land Art can be defined as "a...
Clearance Rate within Community Policing
Case study - 2 pages - Criminal law
There is an encouraging trend within the criminal justice system that raises acknowledgement and praises with regard to how law enforcement carries out its roles in our society. Community policing has many aspects and the encouraging trend is seen from the narrowed gap in the...
The tourism sector in Morocco
Case study - 8 pages - Business strategy
Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". Moroccans living...
Analysis of the shampoo market
Essay - 8 pages - Services marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital...
Comparison between H&M and Mango
Case study - 8 pages - Services marketing
H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...
Financial Risk Management - In which circumstances should you hold gold?
Essay - 9 pages - Finance
The universal crisis of capitalism that shook the world in the year 2008 showed that speculative business, especially mortgage loans, are at high risk, because in the long term they triggered a crisis due to the bursting of the bubble financial. They have thus shown that there is no way to...
Increased Physical Activity among Latino Children in the Public Elementary School Decreases Obesity
Case study - 12 pages - Educational studies
Obesity cases have been increasing and become a nutritional issue among the children at the age between 2 - 19 years. Obesity among the Latinos has been an insightful area of study since it has been showing an up-ward trend among the population. There has been a need to reveal the various...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...
The Contrarian Investor
Essay - 4 pages - Business strategy
Investing The average every day investor is likely to follow the trend of investor's market-wide. Most investors look at what the market is doing and will follow the trend. If everyone is buying a stock and the price is rising, people buy. If everyone is selling a stock and the...
How to use rumours as a marketing tool?
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
The Brazilian economy: Consumer X Interest
Case study - 5 pages - Business strategy
In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation targeting...
Youth political participation in the United States
Essay - 19 pages - Political science
Statistical analysis of voting trends in the United States show that after reaching stable levels in 1950, voter participation has decreased significantly throughout the last half of the twentieth century. This trend has been especially noted among youthful voters between the ages...
European brewing market analysis
Market study - 4 pages - Services marketing
To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...
Inflation in Brazil: characteristics, causes and stabilization program
Case study - 3 pages - Educational studies
One of the historical features of the Brazilian economy is the secular upward trend in prices. The periods of rapid change in prices have prevailed over the moderate inflation, especially in the last 50 years. The historical episodes of creeping inflation are all, prior to World War II....
Sensory marketing: Case study
Essay - 39 pages - Services marketing
Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...
Case Analysis: Absolut Vodka - Managing Marketing Communications
Thesis - 5 pages - Services marketing
Much of Absolut's success can be attributed to chief executive Roux's marketing astuteness as he defied conditional marketing research data and transformed the adversarial environment into an opportunity. Similarly, what was an odd shaped bottle became Absolut's distinctive appeal and...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...
