Financing Small and Medium-sized Enterprises (SME) in Morocco
Thesis - 17 pages - Finance
The early 80s was one of the most difficult periods for the Moroccan economy. This period was marked by a deterioration of the internal and external balances. This was partly due to the structural weakness of the Moroccan economy. Some of the causes for the structural weaknesses were: the...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
To what extent do the challenges of post-conflict reconstruction expose the limits of the "Liberal peace"?
Essay - 4 pages - International relations
In their 2020 book War and Peace, Charles-Philippe David and Olivier Schmitt states that "The end of the conflict does not automatically mean the establishment of peace". In the present case, in the context of this study, this statement is all the more relevant when the expected peace is of a...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
SWOT Framework: Overview
Thesis - 7 pages - Management
An organization often analyzes the following: How to develop a product, complete a project and solve a problem. The question then arises: How to carry out the above actions? The first step is to set a goal then define the objectives, constraints and finally describe the limits of the action (What...
Analysis of leadership styles
Thesis - 9 pages - Management
Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...
Practicum at The Calm Center
Case study - 6 pages - Psychology
The purpose of this study is to review the effectiveness and importance of The Calm Center, a mental health facility targeting youth with various psychological and social problems. The purpose of this study is to comprehend the effectiveness of the Center's coping strategies — fitness...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
Othello - William Shakespeare (1603) - The Character of Iago and Freud's Psychoanalytic Theories
Text commentary - 2 pages - Philosophy
"Othello," a tragedy written by William Shakespeare, has been preserved as a timeless classic of human emotion and tragedy. Mirroring the Venice and Cyprus setting of the play, themes of envy, deceit, and uncontrollable human immoderation are played out closely. The central situation of "Othello"...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the strengths and...
Financial Analysis of Amazon and Competitors
Financial analysis - 5 pages - Finance
This report shows an overview of the financial performance of Amazon and two of its closest competitors over the previous three years (2021-2023). The following is an attempt to focus on various key financial ratios that would enable us to appreciate the finance department's strengths and...
My Strategic Plan: Personal opinion
Case study - 4 pages - Educational studies
Generally, a strategic plan is meant to help an individual discover his or her skill while developing them and putting them to maximum use. It is essential in ensuring the individual gains the highest rewards for effort. In contrast to a corporate strategic plan, an individual plan focuses on...
The Central Role of Subprime Mortgages and Their Securitization in the 2008 Financial Crisis
Case study - 2 pages - Economy general
The burst of the subprime mortgage market in 2008 crumbled major financial institutions, thus causing an economic catastrophe that wiped out more than $10 trillion in household wealth within the USA (Lioudis, 2023). This traumatic event exposed serious weaknesses within the financial...
Leeds Metropolitan University: business strategy
Case study - 20 pages - Services marketing
According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...
Analysis of the BP (British Petroleum)
Case study - 10 pages - Management
Over the years, organizations in the petroleum sector strategically prioritize customer winning approach in their product offering in response to the dynamic environment. However, attaining such goals for most organizations is curtailed by the competitive nature of other players offering better...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
Succession Plans Trusts or Fiducias
Course material - 3 pages - Business law
People who tend to be weak in any kind of weakness could choose to settle an express trust, so the trustee as a legal representative of the patrimony put in the trust will manage it on behalf of the beneficiaries, thus the weak person or its family.
United Colors of Benetton
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Domestic Politics and American Foreign Policy: American & European political culture, an unsolvable misunderstanding?
Essay - 6 pages - Political science
The end of the cold war with the collapse of the Soviet Union enabled the emergence of the United States as a hegemonic power. At this time Realist Theories in International Relations predicted that a counterbalancing coalition should soon be organized. The European Union appeared as the most...
SWOT Analysis - McKinsey
Essay - 3 pages - Services marketing
For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT...
Comparison of the British counter terrorist policies and strategies: The IRA and Al Qaeda
Internship report - 5 pages - International relations
This essay compares the British strategies toward two different cases: the IRA and Al Qaeda. It underlines the main similarities and differences in both cases and also gives an overview of their historical facts. Through the comparison of both cases, this essay shows how the similarities are...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
PESTEL analysis and Porter's Five Forces - Innocent Drinks Company
Case study - 10 pages - Management
Companies utilizing proactive approach cannot distance from conducting regular environment scanning to avoid hurried reactionary response to emerging trends. Performing a PESTEL analysis facilitates knowledge finer details of the external environment. In that view, the PESTEL analysis of Innocent...
Analysis of the shampoo market
Internship report - 8 pages - Tourism marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
The Blue Grass Band
Internship report - 5 pages - Services marketing
The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California, especially in Los Angeles and San Diego. Indeed the...
Security and Risk Management - IT Database security
Case study - 2 pages - Educational studies
The IT infrastructure of the organization makes it susceptible to external intrusions. For example, there are more than 1000 access points with no security awareness programs and no deployed security software programs or reporting to protect the access points. In addition, there is need for...
Morrisons Bandar - Strategic Management
Case study - 2 pages - Educational studies
First and foremost, the supermarket has ownership of 89% of the portfolio of its store. As a result, the takeover threat it is exposed to is less significant, and it has greater security when it comes to its investors. Another thing is that Morrison's property, equipment and plant assets value is...
Analyzing an organization in search of a technological problem
Essay - 4 pages - Computer science
Nowadays, the world is becoming more and more computerized and technological. Lack of technology in your company can thus be a weakness and a big problem that companies have to solve. To reach a certain level and be known, you have to adopt this change and implement these strategies in your...
Local Emergency Preparedness
Case study - 3 pages - Educational studies
Disasters are a natural part of life. The history of humankind is littered with major catastrophes that altered the change of history. These catastrophes sometimes have devastating effects and show the weaknesses of the response teams put in place to mitigate them. In recent history, two...
