Abstract
The aim of this report is to make recommendations to our client CS in order to improve businesses advertising and marketing strategies. The company has been established for 10 years but through poor advertising has not reached its full potential that the owner enthusiastically believes it can achieve.
CS is based in XXX and was set up in the year 2000 as a sole trading business by XXX, a small business entrepreneur who believes his business can flourish if the right advertising is adopted. The business that specializes in cleaning computer screens, keyboards and CPUS has the vision of expanding its client base from 5 clients to 40. Advertising is CS's main issue and therefore the main objective of this report is to make realistic recommendations that could increase its turnover allowing ***to go full time in business.
To undertake relevant consultancy analysis, it is necessary to build up a diverse methodology. The methodology will highlight the reasons why we chose a process and why it could help us to achieve our objectives outlined in brief. There are multiple methods that can be used to research an issue; the methodology will determine which technique is the most suitable.
