Abstract
When a new product enters a market and succeeds in meeting the needs of consumers, it upsets the traditional market and changes the habits of the consumers. Concerning the new media uses in a global world, I choose to focus on the reaction of the audience to the introduction of Internet and free dailies, which prove to have become successful new media in a few decades. We talk about a new media consumption since their introduction into the Mass Media Market. How habits change? Are these new media a replacement of the traditional Mass Media (TV, Radio and Press)?
