Online communication: Comparison between American and French franchises in classical restaurants
Tutorials/exercises - 20 pages - Business strategy
To better understand the issues of online communication for businesses today we suggest to previously introducing the internet marketing concept and strategy. - What is the importance of internet marketing today? - What internet provides to businesses? - How businesses mix traditional and...
Stephen Martin Walt ? The ties that fray. Why Europe and America are drifting apart
Book review - 1 pages - International relations
This text has been written by Stephen Martin Walt, a professor of international affairs at Harvard University's John F. Kennedy School of government. According to him the security community between the United States and Europe comes to an end, in spite of the misleading good health of the...
Medieval Renewal: The Pre-Raphaelites' Quest for the Holy Grail and Arthurian Legends
Essay - 10 pages - Arts and art history
The Holy Grail is usually considered to be the cup from which Christ drank at the Last Supper and the one used by Joseph of Arimathea to catch his blood as he hung on the cross. This significance was introduced into the Arthurian legends. In earlier sources and in some later ones, the Grail is...
Essay on "The Boarding Hous", by James Joyce: A well-orchestrated "human comedy"
Essay - 7 pages - Literature
"The Boarding House?: This article, will study the most interesting aspects of Joyce's narrative technique in this short story. Joyce's (1882-1941) short story ?The Boarding House' was published in ?the Dubliners', a collection of stories set in the ?paralyzed' town of Dublin....
Prise de parole en anglais
Presentation - 3 pages - Linguistics & languages
Entièrement rédigé en anglais, ce document vous propose une série de 6 sujets qui vous permettront de conserver une prise de parole constante dans vos cours d'anglais, et ainsi de pouvoir impressionner votre professeur avec un excellent vocabulaire adapté au niveau au collège. N'attendez...
Was the assumption of German musical supremacy merely a constituent part of an emergent German nationalism between 1870 and 1918?
Essay - 5 pages - Modern history
What the German nation is and what its boundaries are have always puzzled historians of the early construction of the German nation-state. Indeed the further back into history one searches, the more elusive the very notion of a German national identity becomes. According to Herder, nationalism...
The Fantasy in 'The Strange Case of Dr Jekyll and Mr Hyde' by Robert Louis Stevenson
Book review - 4 pages - Literature
The Strange Case of Dr Jekyll and Mr Hyde, written by Robert Louis Stevenson, was an immediate success and had been revisited a number of times since its first publication in 1886. It can be considered as the Gothic tale par excellence. The Gothic genre started in the middle of the Eighteenth...
Le renouveau médiéval : la quête préraphaélite du Saint Graal et les légendes arthuriennes
Essay - 11 pages - Literature
Le Saint Graal est généralement considéré comme une coupe dans laquelle le Christ a bu durant la dernière Cène et avec laquelle Joseph d'Arimathea a récolté le sang du Christ lors de sa crucifixion. Cette signification était introduite dans les légendes arthuriennes, mais elle peut être toute...
Analysis of Adventure Works: Journey to the Centre of the Earth & Friday or Life Wild
Tutorials/exercises - 2 pages - Educational studies
Comparative analysis of Jules Verne's Journey to the Centre of the Earth and Michel Tournier's Friday or Life Wild, focusing on narrative elements and themes.
From Eurodisney to Disneyland Resort Paris - publié le 29/09/2009
Tutorials/exercises - 24 pages - Business strategy
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
Ireland: Culture, Religion and Identity
Essay - 9 pages - Political science
In this essay, we are going to see the relationship between culture, religion and the identity in Ireland. The first part of the essay focuses on the Irish culture. We are going to answer questions like: Does Ireland have a distinctive and homogeneous culture? What does it mean to be Irish...
Trends in the luxury market in China - publié le 11/10/2012
Case study - 17 pages - Business strategy
Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...
Self-generated persuasion
Case study - 6 pages - Literature
When looked back to the second character, a man of medium build dressed in a modest suit. He lifted a small glass of red wine, which disappeared behind a shadow fallen across his face. Adam cast his eyes away, unsure if the man was looking at him. Instead, he observed two women who had entered...
From Eurodisney to Disneyland Resort Paris
Case study - 31 pages - Tourism marketing
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
Bacardi vs Smirnoff
Case study - 35 pages - Brand management
Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports. When, Don...
The Victorian Period (1837-1901)
Worksheets - 3 pages - Modern history
The adjective ‘Victorian', often appended to words to describe a way of life, thought, culture and politics, sprang from the reign of Queen Victoria, who ruled over Great Britain from 1837 to 1901. She was the longest reigning monarch in British History. The Victorian period was a prosperous...
Bacardi vs Smirnoff - published: 29/09/2010
Case study - 35 pages - Services marketing
Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports. When, Don...
Impressionism in Western art: An evaluation and discussion of the lives, times and works of Manet, Monet and Renoir
Thesis - 10 pages - Arts and art history
This essay provides comprehensive information on works by three artists known for their influence in the period known as Impressionism. Highlights of the following topics will be discussed: Overview of Impressionism; The Salon; Outdoor; Color; Patrons; Women; Japan; Crisis; Culture, Times and...
What make Haagen-Dazs so successful? - publié le 29/09/2010
Case study - 28 pages - Business strategy
Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...
The Social History of LSD
Essay - 4 pages - Biology
When Albert Hofmann created LSD 25 during experimentation in his laboratory, he had no idea what was to become of it, or what kind of an impact it would have. "Dr. Humphry Osmond invented the term 'psychodelic', which was later amended to 'psychedelic to get rid of the nuthouse...
Can orcas raised or born in captivity be retrained and survive in the wild?
Essay - 3 pages - Biology
Nature has undergone many changes over the centuries. Elements are introduced and taken away constantly. Some of these changes are from natural causes while others are from the hands of man. It is quite common for man to force interaction between ecosystems. The orca provides an example of this....
Trends in the luxury market in China
Case study - 17 pages - Business strategy
Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...
From China with Love: Hong Kong Movies
Dissertation - 35 pages - Film studies
Dianying' is the Chinese translation for movies. It literally means 'Electric shadows'. To me, this term is particularly meaningful and suggests that movies are the shadows of real life and offer a clear reflection of a society or a culture. My topic here is Hong Kong cinema, the...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
RSE in Cinema: Promoting Inclusion and Diversity
Case study - 2 pages - Corporate social responsibility
The film industry faces challenges in balancing artistic creation, economic profitability, and social responsibility. The Academy's inclusion criteria aim to promote diversity and representation.
What make Haagen-Dazs so successful?
Case study - 28 pages - Business strategy
Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...
Diversity and Inclusion in the American Film Industry: Progress and Challenges
Essay - 2 pages - Film studies
Discover how the American film industry shapes societal attitudes and promotes diversity. Learn about its progress in representation, from films like "Moonlight" and "Crazy Rich Asians" to the ongoing challenges faced by marginalized communities. Explore the impact of inclusive storytelling and...
Is a road trip running away from things or running towards something?
Text commentary - 1 pages - Literature
A road trip is a travel, an escape by campervan or motorcycle (like a Harley Davidson), through vast spaces and during long hours on the road, to discover new landscape, cities or countries. I will take three texts as examples.
Strategic Analysis - Uber
Case study - 23 pages - Services marketing
Uber Technologies Inc. is a global transportation technology company operating in more than 760 cities around the world, and in more than 70 countries. The American giant generated net revenues of $6.5 billion (excluding China) in 2016, simply from its transport business. Uber, where the...
Hollywood: history, origins, stereotype
Essay - 14 pages - Film studies
We all know Hollywood; and for us, it's a famous place that we liked to visit. When we talk about Hollywood, the first words that come to our mind is stars, cinema, glamour, shiny, great weather etc. but, like all the famous place, not many people know WHAT IT IS really. We see Hollywood on...
