10 Mar 2026
Tesla is a company founded in 2003. Since 2008, it has been led by Elon Musk; the brand has now become one of the leading leaders in the electric vehicle segment worldwide. We will analyze the key figures of the brand, its global marketing strategy and we will also talk about the main buyers. Next, we will propose a SWOT analysis as well as the study of the key factors of success. We will end this study with the brand's prospects for the future.
Read ›
3 Mar 2026
Ben&Jerry's is a brand created in 1978 in the United States, which quickly established itself as a leader in the ice cream market in the world. In 2026, the group is rethinking its marketing strategy in order to fit as closely as possible with consumer expectations. In this article, we will give the key figures of the brand and its marketing strategy, both at the UK and global level. We will also study the attitude of consumers and their main...
Read ›
24 Feb 2026
The KitchenAid group is a global brand in the segment of high-end small appliances. With a very strong brand identity, KitchenAid manages to differentiate itself from the competition thanks to a marketing strategy focused on innovation and the consideration of consumer needs and new trends.
Read ›
17 Feb 2026
Aldi is now one of the main players in the world of hard food discount, with a model that has gradually established itself on the British but also global market. In this article, we will establish the strategic analysis of Aldi. We will give the main figures, we will talk about the strategy of the group, consumers and competitors and we will end with a SWOT analysis and Porter's strengths.
Read ›
10 Feb 2026
Doritos is a brand that belongs to the PepsiCo group; it is one of the favorite brands of consumers around the world in the snacking segment. The brand appears to be very powerful at the identity level; it quickly adapts to trends thanks to a particularly effective strategy, that we will study!
Read ›
3 Feb 2026
Tropicana has been a symbolic brand of fruit juices for many years; as such, it occupies an important place in the entire market. In 2026, Tropicana's competitors are more and more numerous, and the company is impacted by new standards and new consumer trends.
Read ›
27 Jan 2026
Lay's is a brand that belongs to the PepsiCo group, it positions itself more precisely in the snack market. Despite very strong competition, its success is undeniable, because the brand manages to innovate and communicate effectively on its products.
Read ›
20 Jan 2026
Sony is one of the world's leading leaders in the electronics and new technology industry in the world. But what is the group's marketing strategy ?
Read ›
13 Jan 2026
UPS is one of the main leaders in parcel delivery and logistics in the world in 2025. Today, customer expectations are changing and the company must adapt in order to differentiate itself more effectively from the competition.
Read ›
9 Jan 2026
Human resources is a field that has undergone significant evolution and transformation in recent years. In this article, we will suggest five different topics that are suitable for writing an internship report.
Read ›
6 Jan 2026
Airbnb was founded in 2008, and is now one of the world leaders in accommodation and tourism. The platform has become one of the main competitors of all the hosting modes known in the world.
Read ›
30 Dec 2025
KitKat is now one of the world's leading leaders in the chocolate bar segment. The brand appeared in 1935 in the United Kingdom and has since continued to grow. We will first give the key figures of the company, as well as its marketing strategy. We will include in this study a SWOT analysis that will allow us to better understand the strengths and weaknesses of the company, as well as the opportunities and threats.
Read ›
26 Dec 2025
Social communication is a set of communicative acts whose purpose is to change certain representations or behaviours. What are its functions? Who uses it?
Read ›
23 Dec 2025
Chanel is now one of the largest luxury houses in the world. Created in 1910, it is also present in the United States, which in 2025 represents the first international luxury market. In this article, we will give the main key figures of the Chanel house, its marketing strategy at a time when competition is constantly intensifying, and we will end with a SWOT analysis of the company. This analysis will allow us to better understand the...
Read ›
16 Dec 2025
Coca-Cola is a very old brand, founded in 1886 in the United States. It is one of the most drunk drinks in the world. Coca Cola is now part of world culture; it is an international symbol. In this article, we will give the key figures of the brand, and we will also analyze its marketing strategy. Finally, we will include a SWOT analysis to better understand the strengths and weaknesses as well as the opportunities and threats.
Read ›
12 Dec 2025
Internal communication depends largely on Human Resources and encompasses all communication processes and principles within a company, whether intended for managers or employees. This communication is essential to ensure the company's successful development. There are several types of internal communication: intranet, letters, faxes, notices, etc.
Read ›
9 Dec 2025
Outdoor products are generally in very high demand, and competition is particularly strong on the market. Today, three players tend to dominate the market: The North Face, Columbia and Patagonia.
Read ›
5 Dec 2025
While some wonder whether reading levels, particularly on traditional media, are declining, the question of the role of writers in our society is more relevant than ever. But why? In this article, we will attempt to shed some light on this issue and highlight several areas that reflect the role writers can play in our society.
Read ›
2 Dec 2025
M&M's is a globally known brand and part of the Mars Inc. group. It was created in the early 40s and has since continued to evolve and adapt to both new trends and everyone's tastes, young and old. We will give the main figures of the group and its marketing strategy and we will also establish a SWOT matrix in order to better understand its internal (strengths and weaknesses) and external (opportunities and threats) environment.
Read ›
28 Nov 2025
A market is an economic regulatory mechanism that promotes the adaptation of supply to demand for a category of goods or services. An explanation of the different types of markets in economics.
Read ›
25 Nov 2025
Levi's, a company initially focused on selling ready-to-wear clothing, was founded in 1853 in San Francisco, United States. Renowned worldwide for its jeans, the company has gradually diversified its product range. In this study, we will present the key figures of the company, its strategic positioning, and conduct a SWOT analysis to identify its main strengths, weaknesses, opportunities, and threats.
Read ›
21 Nov 2025
This is a complex question, often a source of inspiration and a topic for essays when studying literature. The question is broad, mainly because literature can have several functions depending on the perspective being studied. Today, we will try to shed some light on the eight main functions of literature.
Read ›
18 Nov 2025
Over the years, Nike has become a symbolic brand for a large number of consumers. Often associated with sport and the notion of performance, Nike is today, at the dawn of 2026, much more than just a brand of sporting goods.
Read ›
13 Nov 2025
Mac Donald's is a renowned brand around the world, now considered a global figure in fast food. In this analysis, we will first present the company with key figures, market trends, as well as a SWOT analysis including prospects for the future.
Read ›
6 Nov 2025
Apple is a world-renowned company, created in 1976 ; today, the Californian giant is renowned worldwide for its iPhones, but also for its entire range. In this article, we will talk more about the Apple Group's strategy. After presenting the company, we will give the main elements of its strategy and analyze its environment. We will also establish a SWOT matrix.
Read ›
16 Oct 2025
The following literature review covers several aspects of the play written by Samuel Beckett. Among them, we will talk about the theatre of the absurd and its emergence, but also about other crucial points such as communication, time or religion.
Read ›
2 Oct 2025
Starbucks is one of the main leaders in fast food, and more specifically in the sale of coffee to go. It is now renowned worldwide. In this article, we will talk about the group's strategic analysis, its strengths, but also its challenges and its business model.
Read ›
20 Jun 2025
This final-year project was written by a tutor-writer from MyStudies for a Master's level student in marketing. The document received the evaluation: "Excellent work! Delivered on time, I highly recommend."
Read › 20 Jun 2025
This 30-page master's thesis explores the strategic dilemma between internationalization and localization for SMEs, illustrated by a Norwegian company's expansion into China. Localization involves organizing operations primarily within local markets rather than abroad. In contrast, internationalization denotes a growing involvement in cross-border activities that change a firm's scope and positioning (Lemaire, 2013; Chetty & Campbell?Hunt,...
Read › 20 Jun 2025
Global exchange of goods and services and free capital movement-fueled by globalization and the rise of ICT-have enabled a variety of innovations, especially crowdfunding (Casadella & Tahi Tahi, 2017). Initially the domain of institutional investors and multinational firms, these capital flows now increasingly benefit individuals and SMEs. Crowdfunding represents a new financing channel for firms, particularly SMEs, either to fund working...
Read ›
20 Jun 2025
This master's thesis explores strategies for establishing a long-lasting Environmental Management System (EMS) within a company. It begins with a comprehensive literature review of key concepts, followed by an empirical study examining whether internal communication positively influences employee buy-in for the EMS. Based on the findings, the thesis concludes with practical recommendations tailored for management roles. The results highlight...
Read › 20 Jun 2025
This case note, drafted by a MyStudies legal tutor, examines how the Court of Cassation reviews lower courts' findings regarding possession of a surname, and under what conditions this can lead to legally acquiring the name.
Read › 20 Jun 2025
This essay was written by a MyStudies academic tutor for a political science undergraduate student. It received the evaluation: "Excellent writer. Great communication, outstanding work! Thank you!"
Read ›
20 Jun 2025
Here is a sample cover letter and resume written by a MyStudies tutor-writer for a candidate applying to a work-study program in business negotiation and management.
Read › 20 Jun 2025
This application package, including the CV and cover letter, was written by one of the tutor-writers at MyStudies as part of a job application for the position of Scientific Specialist Manager.
Read › 20 Jun 2025
Julien enlisted the help of a MyStudies tutor-writer to support him with his application as a second-year Master's student in History.
Read › 20 Jun 2025
This sample motivation letter demonstrates a compelling application for the Master's programme in International Law and Relations at the Université Lumière Lyon?3. Tailored to highlight academic achievements, research interests, and professional aspirations, it provides an effective model for prospective students aiming to join this prestigious course.
Read › 20 Jun 2025
Below is a polished English cover letter drafted for the role of Scientific Specialist Manager at ABC Company. It highlights relevant scientific, logistical, and managerial expertise aligned with the expectations of the position.
Read › 20 Jun 2025
Customer experience has become a cornerstone for businesses seeking deeper consumer understanding and enhanced growth. But how is it defined and measured? Does it truly affect overall corporate performance? And what strategies can be employed to optimize it for delivering exceptional customer experiences?
Read › 20 Jun 2025
This essay examines the interplay between socio-cultural facilitation and participatory democracy. It explores whether community based activities can strengthen democratic legitimacy, boost citizen engagement, and empower marginalized groups. We analyze its contributions, limitations, and theoretical relevance in reshaping relationships between citizens and governance.
Read ›