Abstract
In this quarter, we want to increase our profitability so we will make some investments in Research and Development, in manufacturing, in advertising and in sales channels.
Brand design
We will improve our brand "I-Work 2.0" the evolution will call "I-Work 3.0". Even if we are the leader, to keep our place in the market we will have to improve the design of our brand, to respond perfectly to our customers and to be accepted by the customer union. Furthermore, we will want to launch our company in a new segment that is Traveller. Therefore, we will have to invest in Research and Development to know how to adapt our product to the demand in order to create a new brand for this segment.
