Abstract
Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the distribution of other productions. In the beginning, the company was an entertainment studio, which had considerable success thanks to the Mickey Mouse program. It then developed other activities. It is now composed of 4 strategic business units: - Studio entertainment: this SBU is composed of cinema, music and theater divisions. Motion pictures are distributed by Disney under Walt Disney Pictures, Touchstone pictures, Hollywood Pictures and Miramax Films. - Consumer products: this SBU is in charge of the merchandising and develop many products based on the Disney brand. Disney Publishing worldwide is the leader in the children's book publication sector. Moreover Disney owns an official shopping portal. - Parks and resorts: it runs the theme parks and holiday resorts business. These places are dedicated to make "dreams come true". - Media networks: it gathers all the entities involved in promotion and advertising in the media sector: television, internet, radio, newspapers etc.
