Abstract
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest segment in the European market, with 44.6% of the market share and 21 different locations like the Parc Astérix, Musée Grévin, France Miniature, Walibi, etc. CDA Parks are present in France, Italy, Switzerland, Belgium, Germany, the Netherlands, and England. In 2007, its turnover was 505,7 million euros. Parc Astérix, which was first opened in 1989, as the precursor of theme parks in France and it represents the French cultural identity and is constantly compared to its American competitor, DISNEYLAND Resort Paris. Its image is centered on hospitality, thrilling rides, and excitement, whereas Disney's image is more focused on fantasy and magic. Its vision is then to provide fun and deliver exciting options to the public.
