Abstract
The last few years were particularly difficult by the financial world. So many people using the financial markets to invest their savings, their pensions indispensable. However, greed and short-term view of some market players have weakened in many positions. Today, new areas of investment are available, but it is difficult to make a choice. However, one area seems to pull out of the game, the socially responsible investment. Created in the mid-1960s, they are becoming more and more prevalent in the financial markets, because they combine profitability, growth potential and good conscience, the latter being very important for investors in times of crisis.
They want to feel to help the world in its development. Today, three main approaches governing this type of investment: the value-based approach, the value-seeking approach and value-enhancing approach. Each has its own characteristics, although they have many things in common. We will see how is the market for socially responsible investment and what are the challenges for the coming years.
