Abstract
Interpretation: This process will provide performance information, assessment of the organization's strengths and weaknesses, performance goals that will stimulate activities for better performance, and then recommendation for improvements that will lead to effectiveness.
Scope: According to the orientation of the project, it will not be included any other situations of the companies, but the financial and a comparison of the business models and the external factors that contribute for the financial fluctuations. The benchmarking analysis is calculated on the basis of the financial data provided from the Annual report of both of the companies for 2010 and 2011. The competition will be represented only from the side of Gamesa Wind Turbines.
Theories and models: As a starting point of our benchmarking analysis we took the business models of Vestas and Gamesa and mainly comparing the way they value proposition, as they are product form competitors. Thereafter focusing on the financial situation of both of the companies, helping for identifying the performance measurements, which gives an overview for where are required changes.
