Abstract
Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth in the Chinese market. Hugo Boss has been actively involved in charitable work around the world; the company's partnership with UNICEF includes work with "schools for Africa".
The company has been increasingly sponsoring various sports including golf, Formula 1 and sailing. Hugo Boss, which depends heavily on online advertising for promoting fashion shows and related events, keeps its online customers updated via news and pictures on social networks.
